Kenneth Berger

Cohort 1

Wish it wasn't so stressful asking for what you want? Feeling stuck? Want change but not sure where to start? Want to make a big ask but not sure how to mitigate the risks?Frustrated that others aren't responding the way you want to your asks? This course equips you to confidently and effectively advocate for your desires every day. Ask for What You Want (AFWYW) is a framework of proven tools drawn from my decades of experience as a founder, operator, and executive coach. These tools help you pursue your dreams and face the fears you'll inevitably encounter along the way. They work for any ask you might have in work or life: from asking your boss for a raise, to asking your report for better results, to asking your partner to load the dishwasher properly. You'll learn how to: &nbsp;&nbsp;&nbsp;&nbsp;1. Cultivate confidence and soften fear of rejection by finding the right ask for right now&nbsp;&nbsp;&nbsp;&nbsp;2. Be a strong advocate without being a jerk by eliminating entitlement, righteousness, and blame&nbsp;&nbsp;&nbsp;&nbsp;3. Build your influence via genuine relationships by handling rejection graciously Asking for what you want boils down to answering a few simple yet essential questions. What do you want? How will you pursue it? What impact do you make? The AFWYW framework answers life's big questions with science, not mysticism. Those answers are out there. They're not unknowable mysteries, they're scientific discoveries—ones you alone can uncover. AFWYW will help you avoid the major pitfalls with its proven best practices. But the only way to be sure what works is to test your asks in the real world! So find an ask you're willing to make today to keep learning. Just follow the scientific method: hypothesize, experiment, analyze your results, and try again. Or when it comes to asking for what you want, I put it this way: &nbsp;&nbsp;&nbsp;&nbsp;1. Articulate what you want&nbsp;&nbsp;&nbsp;&nbsp;2. Ask for what you want intentionally&nbsp;&nbsp;&nbsp;&nbsp;3. Accept the response graciously&nbsp;&nbsp;&nbsp;&nbsp;4. Try again! That's Ask for What You Want in a nutshell. It makes pursuing your dreams sound so easy! But the reality is we give up on our dreams all the time. We just get busy with other things that feel less risky or frustrating. So let's name the obvious: our dreams are important and worth pursuing—whether or not we succeed. Don't let distraction keep you from your pursuing your dreams, big or small. Consider how to pursue them effectively, not whether to pursue them at all. That's why I created Ask for What You Want. In this course, each week you'll apply one step of the AFWYW process (articulate, ask, accept) to a real desire in your work or life. You'll practice the tools for each step via group discussions, breakouts, and weekly experiments in the real world. As with any scientific experiment, you won't always get the results that you want. But you'll learn from them either way: discovering your true desires, how to confidently advocate for them, and how to cultivate the genuine relationships you'll need to make an impact. You'll face your fears gradually, and prove you can Ask for What You Want anyway. Read more about Ask for What You Want on LinkedIn:https://www.linkedin.com/newsletters/7188592481599479808/

Cultivate confident communication and genuine relationships in work and life.

Course syllabus

Live sessions Tuesdays 10am – 12pm

Weekly projects

Course schedule

Founders, executives, and emerging leaders who struggle to speak up for what they want effectively while maintaining genuine relationships.

Do you hesitate to take a stand for what you want? Unsure how to mitigate all the risks? You can do it. Make it easy with the right tools.

Are you fed up with people not seeing the beauty of your glorious plans? Build the relationships you need to change their minds.

Who is this course for

What you’ll get out of this course

Do you want to feel calm and confident when you speak? Never worry about money or status? Do work that lights you up? Build trusting and respectful relationships? Maybe even change the world? It all starts with embracing and sharing your true desires.

Clearly articulate your desires so they feel inspiring and actionable—and ready to share with the people that matter.

Struggling to speak up, unsure how to ask effectively? Stuck making asks that aren't working? Try the proven best practices from the AFWYW toolbox to avoid looking like a jerk. Don't wait! Accelerate your learning by experimenting with new ways to ask on a daily or weekly basis.

Make more effective asks by expanding your toolbox and proving what works for you in the real world.

Want to influence others? Learn how to handle rejection! Most asks get a lukewarm response, and in practice anything short of a "hell yes!" is a no. You'll create priceless relationships by working together to align your incentives instead of blaming them for saying no.

Build your influence via genuine relationships: graciously accept when others say “no” and incorporate their feedback into your next move.

Asking is easy. What makes it hard are our fears: hurting our relationships, losing our financial safety net, failing at our goals, making the wrong choice. So look for asks you can make today, not someday. You'll face your fears gradually, and prove you can AFWYW anyway.

Cultivate confidence and soften the fear of rejection by finding the right ask for right now. You'll expand your comfort zone over time.

Master tools to pursue your wildest dreams with confidence. Be proud of what you want, how you ask for it, and how you handle the response.

Executive Coach and Author of "Ask for What You Want"

How to Ask for What You Want Effectively

Executive Coach, Author of Ask for What You Want, 10+ years at Adobe and Slack

Instead of pushing off your hard asks into the future, try practicing with easier asks today so you can grow over time.

Be confident and soften fear of rejection with the right ask

Your ask is much more likely to land if you eliminate entitlement, righteousness, and blame from your words and tone.

Be a strong advocate without being a jerk

Create priceless relationships by working together to align your incentives instead of blaming them for saying no.

Kenneth Berger

Kenneth Berger

Courses

Lightning Lessons