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Defining the right AI use case is the crucial first step,&nbsp;yet it's where many businesses stumble.&nbsp;Misaligned use cases lead to wasted resources,&nbsp;missed opportunities,&nbsp;and frustrating setbacks.&nbsp;Download this essential guide to learn how to define AI use cases that truly align with your business goals, ensuring you: <ul><li>Avoid costly mistakes&nbsp; </li><li>Identify high-impact opportunities&nbsp; </li><li>Build a clear roadmap </li><li>Unlock the full potential of AI&nbsp; </li></ul>

The Definitive Guide to Defining AI Use Cases That Deliver Results


Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Learn how to successfully build Generative AI solutions that increase productivity and profitability, and make you stand out in your career.


Dr. Ayesha Khanna

Generative AI for Business Executives

Chief Product Officer

Senior Data Engineer

Founder (EdTech)

Higher Education Compliance Specialist

VP, Inside Sales

Data Analyst

VP, Ad Tech Partnerships & Product Strategy

The best guide for leaders to implement Generative AI in their businesses with real results. What You'll Gain: Strategic Clarity:&nbsp;Understand the transformative power of generative AI and how it can reshape your industry and business models. Actionable Insights:&nbsp;Learn how to identify and evaluate high-impact opportunities for implementing generative AI across your organization. Practical Skills:&nbsp;Develop the skills to lead AI initiatives,&nbsp;make informed technology investments,&nbsp;and mitigate associated risks. Competitive Edge:&nbsp;Gain the knowledge to leverage generative AI for innovation,&nbsp;efficiency,&nbsp;and growth,positioning your company ahead of the curve. ﻿Confident Leadership:&nbsp;Become a champion for AI adoption,&nbsp;empowering your teams to harness its potential for success. Key Focus Areas:﻿* Demystifying Generative AI:&nbsp;Understanding the core concepts,&nbsp;capabilities,&nbsp;and limitations of generative AI technologies. * Identifying Business Opportunities:&nbsp;Exploring real-world use cases and identifying high-potential areas for implementation within your organization. * Strategic Planning &amp; Execution:&nbsp;Developing a roadmap for AI adoption,&nbsp;including project selection,&nbsp;resource allocation,&nbsp;and change management strategies. * Risk Management &amp; Ethical Considerations:&nbsp;Understanding the potential challenges and ethical considerations associated with generative AI and developing strategies to address them. * Future-proofing Your Business:&nbsp;Staying ahead of the curve by anticipating advancements in generative AI and their implications for your industry. By the end of this course, you'll be equipped with the knowledge and tools to confidently lead your organization into the era of generative AI. All sessions will be recorded and made available for you to keep immediately after the course concludes. Interested in an enterprise license or NGO sponsorship so your team can take the course? Please reach out directly to amplify@ayeshakhanna.com

Amplify your potential with AI

Course syllabus

You will have access to all lessons once the cohort starts and can view them on your own pace.

42 Course Lessons

<ul><li>Course Orientation (1h, 1st week)</li><li>Final Remarks and Q&amp;A (1h, 3rd week)</li></ul>

Q&A with Dr. Ayesha Khanna

Course schedule

Senior Leadership (C-Suite and VP Level):Identify new business opportunities,&nbsp;optimize existing processes, make informed tech investments.

Department Heads &amp; Managers: (e.g., Marketing, Sales, Operations, HR, Finance) streamline workflows,&nbsp;boost efficiency,&nbsp;and improve decisions

Startup founders &amp; CEOs enhance business,&nbsp;from idea generation to solution building to customer service.

Who is this course for

What you’ll get out of this course

Understand the fundamentals of Generative AI, and how it is being used in different industries to increase productivity and profitability.

How Generative AI is different from existing AI techniques and why it is transformative for businesses


Identify AI opportunities by understanding your business needs,&nbsp;exploring use cases,evaluating feasibility, starting small ,and fostering AI at scale.

How to assess and identify business opportunities to leverage Generative AI.


Create an agile Generative AI roadmap fueled by data,&nbsp;collect information from diverse sources to tailor the Gen AI to your needs, identify priorities, estimate development efforts, and guide iterative development.

How to use data to build an agile roadmap for a Generative AI project


Get a practical roadmap for executing a Generative AI project,&nbsp;from ideation to deployment and learn how to overcome typical challenges and avoid common pitfalls.

How to run a Generative AI project lifecycle including choosing vendors and a team


Focus on business metrics that matter such as efficiency gains (time saved,&nbsp;cost reduction,output increase), quality improvements (accuracy, novelty, customer satisfaction), business outcomes (revenue growth, market share), and user experience (adoption, satisfaction).

How to choose realistic metrics to track the impact of Generative AI projects.


Make AI decision-making processes understandable,&nbsp;ensure accountability by assigning clear responsibility for AI actions and outcomes ,and uphold data privacy by securely collecting, storing ,and using data in compliance with relevant regulations.

How to create an AI governance policy to manage the risks related to AI and data.


Build AI workflows that eliminate repetitive work, impress leadership, and make you the most valuable person in the room.


CEO of Addo AI | Founder of Amplify 

InterContinental Hotels Group

Google

FedEx

S&P Global

Thomson Reuters

CEO of Addo AI and Amplify. Global expert on AI powered transformation.

CEO @ Symplehost.ai, Claude Ambassador

MoneySmart

Claude

Max Del Vita

Claude Ambassador. CEO of Symplehost.ai.

You’ve tried ChatGPT. Maybe you use Claude for emails or brainstorming. But you’re still doing everything manually — copying data between tools, writing the same reports, chasing the same updates. Meanwhile, the people getting promoted are the ones who figured out how to make AI do the repetitive work for them.This course teaches you to go from “I use AI sometimes” to “I built systems that run without me.”Most AI courses would teach you more tools. This one starts somewhere different: actual business problems.Every week, we identify a typical real workflow that's costing your team time, quality, or sanity — then you build a working AI system that fixes it. Not a demo. Not a hypothetical. A system you'll use on Monday.That's the difference between learning AI and deploying it.In 6 weeks, you won't just know more about AI — you'll have built automations your team depends on, using a method (ARISE) you can repeat on any process you touch.

Stop using AI for one-off tasks. Build automated workflows that save you time.

Reclaim 10+ hours a week by automating the work that drains you. 

Produce in 1 hour what used to take you all day. 

Make Claude work inside the tools your team already lives in. 

Build AI systems that are accurate, safe, and team-ready.

Walk into any leadership meeting and prove AI is working.

Become the person your company turns to for AI — starting Week 1. 

Team Leads &amp; Business Managers in departments like HR, Marketing, Sales, Finance, etc. who want a method for automating processes with AI.

Founders &amp; Consultants running lean teams who need to operate like a team of more than 10 with a team of 2 using AI to handle operations.

Learn directly from Amplify

Amplify

Courses

Generative AI for Business Executives

AI Agents for Business Automation

Lightning Lessons

Getting Started with AI Agents

Resources

The Definitive Guide to Defining AI Use Cases That Deliver Results