Alt Marketing School

Our certification is for the modern marketer who wants to make a real difference. Save countless hours with your bespoke marketing toolkitBuild lasting relationships with your superfansMake your marketing human, impactful &amp; fun... ...as we toss confetti in the air and blast your favourite hype song. Level up your marketing skills and make people fall in love with you and your work 🫶

Make Your Marketing Human & Impactful

Bonus on-demand module worth over £415<ul><li>Explore the fundamentals of marketing - with a positive impact twist</li><li>Learn how to build purpose-driven relationships</li><li>Identify and embody your unique brand archetype online</li></ul>

Orientation - digital marketing fundamentals

<ul><li>Craft a unique marketing message that will win any room</li><li>Refine your leadership skills and show up with confidence</li><li>Craft powerful stories that will connect on a deeper level</li><li>Build insight-driven personas to attract your community</li></ul>

Step one: Purpose - leadership & foundational skills

<ul><li>Audit your social media presence and give it a full makeover</li><li>Create your personalised operating system to amplify your time</li><li>Become a master of content systems and save time</li></ul>

Step two: Impact - strategic marketing and storytelling 

<ul><li>Run powerful 90-day reviews and set strategic goals in no time</li><li>Implement relationship-driven&nbsp;marketing funnels&nbsp;and learn how to test the effectiveness of your work</li><li>Master SEO for consistent traffic and boost discoverability</li><li>Use community design and turn your audience into advocates</li></ul>

Step three: Growth - advanced marketing tools

<ul><li>Pitch your marketing plan by presenting to fellow students and a panel of experts</li><li>Gain actionable feedback in a small group enviroment</li></ul>

Graduation night - present your marketing plan

Curriculum highlights

Join us for 16 sessions including a combination of...<ul><li>expert-led workshops</li><li>group work sessions</li><li>expert panels</li><li>hot seats</li></ul>

Live sessions: Tuesdays & Thursdays

After each of our workshop, you'll be able to opt-in for a bonus office hours session.<ul><li>Get your burning questions answered</li><li>Review your progress</li><li>Implement changes from weekly assignments</li></ul>

Office hours after each workshop

Over the 8 weeks together, you’ll be going through 12 modules across 3 blocks (Purpose, Impact and Growth). Each module includes live sessions + on-demand additional content and support.

12 modules across 3 blocks

<ul><li>Brand &amp; Audience Identity (Due at the end of Week 3)</li><li>Content &amp; Engagement Roadmap (Due at the end of Week 6)</li><li>Marketing Strategy Plan (Due at the end of Week 8)</li></ul>

3 Assignments

The final examination will consist of you presenting your marketing plan to a small group and get targeted feedback from marketing experts to consolidate everything you have learned throughout the course.

Final presentation and graduation

Course schedule

You are a freelance marketer ready to raise the quality of your services by driving referral-worthy results (without the burnout)

You are an early-stage marketer who wants to gain real expertise in building a strategy with purpose rooted in psychology

You&nbsp;are an upskilling marketer looking to create powerful systems for repeatable results as a go-to expert

The Positive Impact Certification Is for You If...

Build a marketing toolkit that stands the test of time

Reclaim your time with personalized operating systems and effective workflows

Optimise your marketing strategy with timeless psychology principles

Identify and rectify your blindspots with audits and group work

Understand your audience's motivations to connect faster and deeper
 

Drive more referral-worthy results with an advanced set of marketing skills
 

Get personalised guidance from instructors, mentors, and coaches with 40+ years of experience combined

Market to Hearts ♥️ Not Brains 🧠

Harness the power of purpose, storytelling, and impact to build trust in an increasingly skeptical world.

Fab Giovanetti

Head teacher

Autumn 2023

➡️ Kicking off early 2024 Embark on a unique journey with our 4-week accelerator course that dives deep into the realms of sustainable marketing, with a hearty nod to the intertwined roles of Equality, Diversity, and Inclusion (EDI) and the emerging relevance of Ethical AI. Our hybrid course format isn’t just about learning; it’s about fostering real connections through peer learning and training, alongside on-demand modules for when you fancy a solo learning spree.

Ignite your Marketing with Purpose 

Introduction to Sustainable Marketing & Its Evolution
 

Crafting a Purpose-Driven Strategy

Diverse and Inclusive Marketing and Communication

Principles of EDI in Marketing
 

Introduction to Accessible Marketing

Identifying Biases and Roadblocks in your Strategy
 

How to Audit the Footprint and Impact of Your Marketing
 

Sustainable Considerations in Paid Social Media Advertising

Graduation: Present your Impact Manifesto
 

BONUS: Ethical Applications of AI in Marketing

Accelerator Journey

Every week kicks off with a live workshop where you’ll dive deep into key topics. It's your chance to learn directly from seasoned experts, ask real-time questions, and interact with fellow marketers.

Weekly Workshops

Got questions or need some clarity on the week’s material? Our weekly office hours are your go-to! It's a laid-back yet informative session where you can drop by to ask questions, discuss your project, or just soak in some extra insights.

Weekly Office Hours

On top of the live interactions, each week unfurls an on-demand module for you to explore at your own pace. It’s your self-paced learning spree where you can delve into specific topics, rewind, replay, and absorb the content in your own sweet time.

On-Demand Modules

Bring forth your Impact Commitment Manifesto, a reflection of your newfound knowledge and the principles you'll uphold.

Present your Impact Manifesto

Upon sailing through the course with at least 75% attendance in our mandatory workshops and submitting your assignment, you’ll earn a Certificate. It's not just a piece of paper; it’s a testament to your dedication, new skills, and your fresh expertise in ethical marketing.

Certificate of Completion

Accelerator Schedule

Marketers yearning to infuse ethical considerations and create a positive impact through their marketing strategies.

Agency juniors, marketing employees across industries, particularly those aligned with sustainability and ethical practices.

Freelancing professionals looking to specialise in impact-driven, purposeful marketing and stand out in a crowded marketplace.

This Accelerator is for You if you Are...

Bring Sustainable and Ethical Practices Into your Marketing

Overcome the challenge of integrating ethical and sustainable practices into your marketing strategy.

Gain in-depth understanding on topics often skimmed over in conventional marketing courses.

Navigate communicating the importance of sustainable and ethical marketing practices to stakeholders.

Effectively execute ethical and accessible paid advertising campaigns.

A one-of-a-kind four-week experience to root your marketing into to embed sustainable, ethical, and inclusive practices 🫶