Allyson Letteri will sharpen your positioning and GTM strategy.

I’m a GTM advisor to early-stage tech startups, helping founders transform unclear positioning into messaging that drives pipeline. I’ve led marketing at high-growth companies including Handshake, Thumbtack, and Intuit. Now I partner with VC-backed startups to build positioning, messaging, and GTM strategies that convert.

I specialize in helping startup leaders without a marketing background quickly learn and launch essential marketing. My work is hands-on and outcomes-driven, from messaging frameworks to homepage sprints that ship fast. I focus on what actually moves the business: clear positioning, strong value props, and messaging that drives revenue.