Learn directly from Alina Bezchotnikova

The biggest waste in B2B SaaS - measuring the wrong things and chasing AI hype instead of evidence. I've spent the past decade at the intersection of UX, product metrics, and behavioral science, figuring out what actually moves business outcomes in complex enterprise products. I hold a PhD focused on gamification and user engagement, and a Master's in Statistics. I don't guess what works - I measure it. Currently I'm a Principal UX Designer at Aize, where I focus on product analytics and bridging the gap between user research and real product decisions. What I'm focused on right now: product metrics that predict business outcomes, AI-first user research, gamification in B2B SaaS. If you care about UX and Research rigor, AI-native research, or product metrics that matter - follow along.