Revenue Owners: Designing an AI-Native Revenue System
Jody Geiger
GTM Exec and AI-Revenue Coach
James Kaikis
Proven AI-first GTM Leader
Design the AI-native revenue system your business needs next
As a revenue executive, you are carrying more than a number.
You are expected to grow revenue and market share while headcount tightens, deal cycles lengthen, and execution becomes harder to standardize across roles. AI is no longer optional, but most attempts to “roll it out” stall or fragment.
Teams adopt tools unevenly.
Productivity gains are inconsistent.
Impact is difficult to measure until revenue moves, when it is already too late.
The problem is not ambition or talent.
It is that your revenue system was not designed for AI.
Revenue Owners is a live, hands-on workshop for senior revenue leaders who want to redesign how revenue is produced. You will step back from outputs and performance management and focus on the system itself: where work flows, where judgment belongs, and where AI can reliably carry load.
The goal is not more activity.
The goal is a leaner, faster revenue engine that scales judgment, not chaos.
By the end of the course, you will be operating as a system owner, not a reactive operator.
What you’ll learn
This course teaches you how to lead AI transformation at the system level, without betting the business on tools, pilots, or heroics.
Model GTM as inputs, workflows, judgment points, outputs, and feedback loops
Identify where execution, insight, and decisions slow down
Separate systemic friction from individual performance issues
Identify where human judgment is overloaded or inconsistent
Prioritize AI opportunities using impact, frequency, and change risk
Stop funding low-leverage experimentation
Treat workflows as the unit of scale across Marketing, SDR, Sales, and CS
Reduce variability without stripping teams of judgment
Design systems that work on an average day, not a perfect one
Plan ownership, governance, and enablement up front
Design for adoption through structure rather than enforcement
Avoid “AI as a side project” failure modes
Define leading indicators of behavior change
Connect system design to execution quality
Make confident decisions earlier
Who this course is for
CROs & Revenue Execs: Own growth and margin. Redesign the revenue system with AI rather than stacking tools on broken workflows.
Sales, Marketing & CS Leaders: Own outcomes. Build shared AI systems that reduce friction, improve consistency, and speed execution.
Enablement + Rev Ops Leaders: Use AI to redesign workflows, governance, and how revenue is produced. Make change stick.
What's included
Live sessions
Learn directly from Jody Geiger & James Kaikis in a real-time, interactive format.
Community
Interactive · Hands-on · Peer learning
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Deliverables
Three real-world artifacts you’ll use in SKO and 2026 planning.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 4 lessons
Week 1
Feb
3
Session 1
Seeing Revenue as a Designed System
Week 2
Feb
10
Session 2
Prioritizing AI for Leverage
Free resource
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How to write personalized emails at scale (+ sound human)
Learn how to use AI to research, structure, and personalize outreach that resonates without losing your authentic voice.
How to build your own personalized email workflow with AI
Learn how to combine AI and automation to create personalized emails in minutes. See what top sellers do.
How AI actually gets implemented inside a modern revenue org
Learn how Klue automated key sales workflows and streamlined enablement.
Schedule
Live sessions
4-5 hrs
Three 90-minute sessions = 4.5 hours total
Tue, Feb 3
8:00 PM—9:15 PM (UTC)
Tue, Feb 10
8:00 PM—9:15 PM (UTC)
Tue, Feb 17
8:00 PM—9:15 PM (UTC)
Tue, Feb 24
8:00 PM—9:15 PM (UTC)
Frequently asked questions
$1,250
USD
4 cohorts