eBay

Just-Eat.co.uk

Orange

Ady Rugina

Product and AI transformation consultant with 20 year of product experience

Cohort 2

Cohort 1

Hands-on workshop, where you will build confidence to use Claude Code

eBay, Orange, Just Eat Takeaway

Product and AI Transformation consultant with 20 years of experience

Claude Code for non-coders

technical product manager

Product Lead

Growth PM

Digital Products Analyst

Service Design Lead

People & Culture Consultant

Futures of Work Strategist

Strategy Adviser

Transform key product moments into energizing collaboration where teams align, and decisions stick.

How to Run High-Impact Product Workshops

Product Manager

You use ChatGPT or Claude Projects. It remembers your context now. That problem is solved.But your AI still lives in a browser tab. Your actual work (documents, notes, research, plans) lives in files on your computer. You're the bridge between them, copying and pasting back and forth.Claude Code removes that gap. It reads your files. It writes your files. It works directly where your work already lives, no copy-pasting, no uploading, no reformatting.And once you teach it how you work, your preferences, your tone, your recurring tasks, it doesn't just remember. It acts on it, every time, without you asking.But most people never get that far. "Terminal tool" sounds like "developer only." So they stick with the chat tab.This workshop exists to close that gap. In 4 hours, you'll go from "I've never opened a terminal" to having a personal AI system configured for your actual work. You won't watch slides, you'll build alongside, step by step.

Stop copy-pasting into chatbots. Build an AI system that works with your files.

Get over the terminal fear

Shift from ChatGPT mode to agentic mode

Context engineering

Turn any recurring task into a reusable skills

PMs, designers, and strategists who use AI daily but always start from scratch – and want one that remembers how they work.

Founders and team leads who want AI for real work – research, writing, analysis – not just a chatbot they prompt from scratch every time.

Non-technical professionals who assumed Claude Code was for developers – and want to get past the terminal fear in one afternoon.

You've been there, trapped in your third meeting about the same feature, watching the clock tick while the loudest voices dominate and quiet experts stay silent. Another hour gone, no decisions made, and your product timeline slipping further away. These collaboration failures aren't just frustrating, they're costing your team real money. A typical 30-minute meeting with six people costs your company $700-1,600 in salary alone. Multiply that by your weekly meeting load, and you're burning thousands on conversations that go nowhere. Workshops aren't just better meetings, they're purposeful collaboration engines that drive results.Unlike standard meetings, workshops are carefully designed experiences that transform how your team solves problems, makes decisions, and builds alignment. They're the secret weapon of elite product leaders who consistently ship impactful products on time. A recent Harvard Business School study found that product teams waste 31 hours a month in unproductive collaboration, while 64% of product leaders lack effective frameworks for making complex decisions. After this course, you'll never run an ineffective product meeting again.In just 4 interactive sessions, you'll master the workshop facilitation skills that top product leaders use to:• Cut meeting time by 40% while making better decisions• Turn conflicting opinions into aligned action plans• Build genuine psychological safety where every voice contributes• Generate solutions that people actually implement Course Structure 🔹 Session 1: Workshop Fundamentals• Diagnose why your current meetings fail and how workshops solve these failures• Master the Workshop Anatomy, the blueprint behind every successful workshop• Learn the core Workshop Principles that transform group dynamics and drive engagement 🔹 Session 2: Workshop Preparation Mastery• Craft crystal-clear objectives that drive participation and results• Select and prepare exactly the right participants for maximum impact• Harness proven creative thinking techniques that work even with "non-creative" teams 🔹 Session 3: Problem Space Facilitation• Guide groups to identify the real problems hiding beneath surface issues• Facilitate productive disagreement without letting conversations derail• Transform vague challenges into concrete opportunity statements 🔹 Session 4: Solution Space Facilitation• Break through "we can't do that" thinking to generate breakthrough ideas• Run prioritisation exercises that create genuine buy-in, not just nodding heads• Convert workshop outputs into action plans that people follow through on Format &amp; Support - Learn Today, Apply TomorrowThis isn't theoretical training, it's practical mastery you'll implement immediately: 🔹 4 Live Interactive Sessions: Hands-on practice in a supportive environment with direct feedback on your facilitation 🔹 Ready-to-Use Templates: Copy-and-paste workshop designs for your next product challenge 🔹 Personal Support Channel: Direct WhatsApp/email access to me whenever you get stuck 🔹 Post-Course Implementation Review: Share your wins and troubleshoot any challenges in our follow-up session 🔹 Small Cohorts: Workshops thrive on personal attention and group dynamics, which is why I'm running small cohorts to ensure you get the hands-on practice and personalized feedback needed to master facilitation skills.

Tired of meetings that drive no results?

Course syllabus

Four Interactive Live Sessions - Master facilitation through hands-on practice. Each session blends theory with immediate application to build your confidence.

Mondays & Wednesdays

Practical Assignments - Apply techniques to your actual work between sessions and receive feedback to refine your approach.

Weekly projects

Course schedule

Product Managers tired of messy meetings, who want better outcomes and stakeholder alignment.

Designers willing to drive better alignment through workshop.

Product Ops tired of pointless meetings and looking for better ways to work.

Who is this course for

What you’ll get out of this course

Make the meetings valuable, as they are not cheap. We will review tactics to align everyone on a shared goal, keep them focused, and end the session with decisions and clear next steps."Never leave a meeting without deciding how to act." - P.&nbsp;Drucker

Run workshops that drive outcomes

Start the conversations early to make the workshop more efficient and get the participants excited before it starts. "Engagement begins long before the first hello." - Anonymous

Help participants start prepared and invested

Lead by example and show your excitement and passion for the workshop topic. Your energy and enthusiasm will be contagious, creating a positive collaboration environment.“Nothing is as contagious as enthusiasm.” - Gordon Parks

Create engagement during workshops

Discover your superpowers to galvanise people and ideas by being positive and flexible. Learn how to handle difficult personalities and navigate unexpected challenges with confidence."Confidence comes not from always being right, but from not fearing to be wrong." - P. McIntyre

Run workshops with confidence

Earn a reputation as the people and ideas galvanizer, by turning conflicting views into alignment opportunities."Coming together is a beginning. Keeping together is progress. Working together is success." - H. Ford

Create cross-functional alignment

During the cohort, you have direct access to me via WhatsApp, email and weekly office hours. In this way, I make sure that I can help you quickly resolve any challenges that might arise implementing what you're learning.

Direct access to an experienced PM and facilitator

Product and AI Transformation consultant

Get the confidence to start using Claude Code as a non-coder

I spent three months alone, trying to get started with Claude Code. I opened the terminal, saw that blinking cursor, and closed it again. And I kept struggling to make sense of this new interface, the folder structure, and the markdown files. It felt like so much friction.Until one project that required me to process a lot of local files. That was the moment I started to see the magic, the moment things started to click.Now I'm hooked, Claude Code in the terminal is my daily working environment for my AI and product consultancy work, research, writing and automation.My goal is to help you start using Claude Code in half a day, not in three months, as it took me. I'll show you how I'm using it and teach you concepts and mental models that will help you create your own setup.This workshop includes offline materials and an optional session to help you get everything running before the workshop begins; in this way, we make sure has the same pace.

Ady Rugina - sharing my product and AI expertise with you

Ady Rugina

About Ady

Courses

Claude Code for non-coders

How to Run High-Impact Product Workshops

Workshops

Get started with Claude Code