Identify career strengths, clarify motivators, and create a 90-day action plan.
Build a career framework to assess where you are now, clarify where you want to go, and who can help you get there.
For those of us feeling lost, demotivated or in the middle of a career transition; the Mid-Career Design Lab helps you step back and lean into your competitive advantage. You’ll map your strengths, values, network, and opportunities to create a more resilient and expansive professional path beyond your 9-to-5. And hey, if you don't want to post on LinkedIn - that's okay, we explore both on and offline ways to build your brand.
Why join the Mid-Career Design Lab?
i. Having been through both a tech layoff and career transitions, I share my learnings on how to build diverse income streams and a multidisciplinary portfolio career.
ii. We use conceptual frameworks and CMM tools to give you clarity on what differentiates you in your professional journey and how to activate your network in way that is aligned to your mission.
iii. The focus is on you. Not me. You produce an informed 90-day Career Moat Map to use as a compass for future career decisions. I review every framework and provide tailored feedback.
What you’ll learn
Build a career moat beyond your 9-to-5. Identify what drives you and create a personal brand framework that feels authentic to you.
Map values and skills through an Ikigai exercise
Set your intention for the workshop
Analyze identity through Self vs Other framework
Apply Goal Orientation Framework to understand what motivates you
Coordinate meaning through the Daisy Model
Summarize insights and key themes to apply to practical use cases
Take learnings from 01 and 02 to establish a network map
Develop plan of outreach to network
Exchange best practices on how to keep connections warm
Write a statement of purpose to inform future career decisions
Create an online and offline visibility plan to build social capital
Develop subject-matter-expertise to battle imposter syndrome and build credibility
Learn directly from Aaisha
Aaisha Bhuiyan
Adjunct at Columbia University, Director of Emerging Founder School, Ex-Amazon
Who this course is for
ICs/Managers
Uplevel in your role.
Plan for your next promo.
Attain a new skill.
Portfolio Careers (Consultants, fractional operators & solopreneurs)
Diversify income streams.
Pursue a new role.
Anyone feeling stuck in a job
Find work that aligns with your purpose.
Renew momentum in your current role.
Prerequisites
3+ years of professional experience
This personal branding workshop caters to those who have a baseline foundation in an industry
Interest in intrapersonal dynamics
This course dives into frameworks that help us understand ourselves in order to understand the career decisions we make
Experiencing a block or transition
To get the most out of this workshop, participants should come prepared with a transition goal or a current challenge they want to overcome
What's included
Live sessions
Learn directly from Aaisha Bhuiyan in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Post-session 1:1
Get tailored feedback on your personal statement and visibility plan.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
3 live sessions • 6 projects
Week 1
Jan
10
Session 1
Career Moat Map
Jan
11
Session 2
Personal Brand Statement
Week 2
Jan
16
Office Hours
Schedule
Live sessions
6-10 hrs
Sat, Jan 10
3:30 PM—6:30 PM (UTC)
Sun, Jan 11
3:30 PM—6:30 PM (UTC)
Fri, Jan 16
3:00 PM—8:00 PM (UTC)
Projects
1-3 hrs
Async content
3 hrs
Success stories
- Aaisha was wonderful in not only demonstrating the power of open communication and vulnerability, but also creating relatable scenarios for our teams to provide realistic input. Having this session allowed us all to take a minute and understand one another as both professionals and human beings- something all teams need every once in a while.
Sabrina B
Associate Director of Operations - I loved Aaisha's writing workshop! She is a great facilitator and really encouraged us to go deeper. I took her family systems workshop and was astounded by what I learned about myself and those I hold dearest to me. Highly recommend Aaisha and her workshops!
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Frequently asked questions
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$550
USD