Shaped UX strategy and product design transformation efforts for a $5B 2030 initiative at Mayo Clinic's Center for Digital Health.
Led a team of 35 UX professionals, contributing to enhancements in user authentication, a vehicle photo gallery redesign, and the launch of “My Wallet,” a feature.
Implemented a $1M behavioral analytics platform used to study and to optimize user journeys while maintaining top-tier CSAT scores.
Led UX strategy for Equifax's $40M global consumer platform transformation, directing research and design efforts in the US, Chile, Ireland, and India.
Collaborated with Brand, Marketing, and Legal teams to launch "Lock & Alert", Equifax's free post-data breach app offering enhanced safeguards to +175M credit files.

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