Product teams often get into a routine of adding more and more features to a product and miss opportunities to address performance concerns or improve the usability of the primary purpose of the product. Without data and metrics, it can be hard to justify backlog features that address these things. Moderated and unmoderated user research can help spot usability concerns but a heuristic evaluation is a fast, cost-effective way to pin-point usability issues based on a definitive set of principles to ensure fundamental user experience of the product is achieved.

In this hands-on course, you'll learn how to conduct a comprehensive and powerful usability audit method that helps identify usability concerns to ensure your product remains user-friendly and accessible for all.

Whether you're a product leader, UX professional, or developer, this course will equip you with the skills to perform a structured and comprehensive heuristic evaluation. You'll learn how to evaluate digital products through the eyes of your users, uncover and document common usability issues, and provide actionable insights that will improve both usability and product success.

What You'll Learn:



* The fundamentals of heuristic evaluation, its benefits, and how it can become one of the primary tools in your research arsenal.

* How to create a persona and test scenario to simulate real-world user tasks for this evaluation.

* A step-by-step walkthrough of the essential usability factors that will serve as the basis of your evaluation.

* Techniques for scoring and summarizing findings, so you can present clear and actionable recommendations to stakeholders.

Why Take This Course?

1. Avoid feature bloat - Help your product team achieve a better balance of new capabilities and usability improvements instilling a core set of best-practices and fundamental usability principles.

2. Identify issues quickly - This structured activity enables you to assess problems in the user journey efficiently, ensuring your product’s usability stays top-of-mind for everyone.

3. Reduce user research costs - User research can be time-consuming and expensive and often goes deep into understanding a specific capability. Diversify and broaden your research method toolkit by including a heuristic evaluation to spot usability issues that can help identify future research opportunities.

By the end of this course, you'll be able to confidently conduct heuristic evaluations on any digital product, identify critical usability issues, provide actionable feedback, educate your team on usability principles, and present your findings in a compelling, data-driven way that resonates with both stakeholders and development teams.

If that sounds interesting to you, please read on.