May 19, 2023
Welcome in!
![](http://images.ctfassets.net/72n9zqcdnf4y/3UAGb02DJrgy14wGYn3rLf/95306a58e9c3939f054c4b937138b61d/Wes_Kao_website.jpeg)
By Wes Kao
Co-founder of Maven
![](https://images.ctfassets.net/72n9zqcdnf4y/18zDEgJtA6ehiw3HEOfM8X/cb9388a3b6e095017e35576465562572/newsletter.png)
Hey there 👋,
Thanks for signing up for Maven's weekly newsletter, read by 25,000+ experts, operators, and creators. You'll now start receiving my best insights and frameworks on building successful courses every Monday.
Sometimes the email ends up in the Promotions or spam folder. As a next step, please add wes@team.maven.com to your address book to ensure you receive my emails.
To share this newsletter with a friend, forward them this link.
In the meantime, check out some of my most popular articles below 👇
You might also like
![](http://images.ctfassets.net/72n9zqcdnf4y/6lDXCM9HXysdsa0B0ArYrR/ffe98bd3653e7adabf69020ff9d02c88/Frameworks.png)
How to turn your insights into a framework
![](http://images.ctfassets.net/72n9zqcdnf4y/4Z5yGqU3CwnoakHYuUXM9F/f1b104f889d0aabb9c3b47eac5700d39/write_your_bio_cover.png)
How to write a better bio and show your credibility
Keep your audience engaged with the State Change Method
![](http://images.ctfassets.net/72n9zqcdnf4y/NpQgDiFPCmpeZ6fkZD9LT/a851f4672552a636b4367fb283ad6d6f/tacsblog.png)
The antidote to fluffy content: Tactical, Actionable, Concrete, Specific (TACS)
![](http://images.ctfassets.net/72n9zqcdnf4y/fcY7R2VPmzKtrPkTxP9jD/c19e2a08d51212c8c364fe9deacbcdf7/Group_8.png)
Why personal credibility matters more than personal branding
![](http://images.ctfassets.net/72n9zqcdnf4y/6aavJOInDkgH18iaQbeiop/72bf8d623ba5fce3f93bf1332f9cb853/superspecifihow.png)
Super Specific How: A proven method for impactful learning
![](http://images.ctfassets.net/72n9zqcdnf4y/4i4CBX8YTMNGMDmWKWVPVm/8b9e850475f3d6e8f1690272e93ac38d/course-market-fit__1_.png)
Course Mechanics Canvas: 12 levers to achieve course-market fit
![](http://images.ctfassets.net/72n9zqcdnf4y/16lGyWbGrRSOLzU6gsuHoR/09f1de7200b91ae3e53a82532f66f586/cohorts-are-king.png)
In online ed, content is no longer king—cohorts are
![](http://images.ctfassets.net/72n9zqcdnf4y/6rgCoFTqgfIkt38d45da9F/6c2ccf229423b15fc474a61910ebb49e/landing-pages.png)
Top 5 copywriting mistakes on landing pages for course creators
![](http://images.ctfassets.net/72n9zqcdnf4y/2eUUPbMEGEyxfSBpyR7dPN/2fd87fbb862cfbccb4376b9979a5130b/Noam.jpg)
Noam Segal: How teaching a course can accelerate your career
![](http://images.ctfassets.net/72n9zqcdnf4y/6ho7xwgSYNXRHPOWIq2i41/46615b1c7cd09e361299e05ae927876e/CWblog.jpg)
How Christian Wattig built a successful online course and boosted his career
![](http://images.ctfassets.net/72n9zqcdnf4y/6OcjRX44igU3hBIX9HivU5/03384e43cc25515d217af556ac2fdd4d/Amanda_Natividad.jpg)
Amanda Natividad: How she became a content marketing powerhouse
![](http://images.ctfassets.net/72n9zqcdnf4y/2VKBRYOojV1c7mWAgjio3V/14a4c74c48821a248f541c380e0e14c6/emily_blog.jpg)