Rachel Kobetz is a distinguished Chief Design executive with proven expertise driving the vision, strategy, and implementation of customer experiences and organizational transformation for Fortune 100 companies. Her ability to shape product cultures that humanize technology and forge meaningful connections between products and consumers has made her a sought-out operator, indispensable advisor, and industry thought leader. Rachel builds world-class organizations integrating human-centered design to drive product and service innovation and elevates design as a strategic advantage. She brings deep expertise in design strategy, operational leadership, and organizational design, ensuring that businesses can navigate the present and shape the future. Her leadership experience spans a range of industries, including tech, e-commerce, financial services, consumer electronics, and travel.

As Chief Design Officer for PayPal, Rachel is responsible for the design strategy and execution at scale across all end-to-end experiences for consumers, merchants, developers, and employees globally. She’s joined at a pivotal moment in the company’s history to reinvent experiences across all surfaces, foster a culture of creativity and innovation, and help to define the future of commerce and payments.

Prior to PayPal, Rachel was SVP and Global Head of Design for Expedia Group, where she led a cultural transformation to shift the company into an experience-led organization, responsible for the design vision, experience strategy, and operational leadership for all products and services. Before joining Expedia, Rachel held prominent leadership positions as SVP and Head of Experience Design at Bank of America, Head of Studio, New Product UX at Amazon's Human-Centered Design Group, and Senior Director of UX at Samsung's Mobile Innovation Lab.

Rachel serves as Executive Board Member for the Fast Company Executive Board. She also writes the influential newsletter, Defining Experience, providing insights on design leadership, experience-led culture, emerging technology, and the future of work.

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