Design Leadership at Scale: Executive


(46 ratings)


2 Weeks


Cohort-based Course

Learn how to champion the change required to build a thriving design culture and drive business impact.

Leadership experience

Samsung Electronics
Bank of America
Expedia Group

Course overview

Gain the skills needed to shape the future of design

Establish strong foundations, balance vision and execution, increase your influence and impact, and scale a design organization with actionable advice, frameworks, and approaches you can immediately put into practice. 

/ Course content /

1: Establish strong foundations

Learn how to demonstrate business fluency, show up as a company leader, and connect the work to clear outcomes.

2: Balance vision and execution

Apply a framework that balances charting an experience vision and tackling strategic design work while improving current experiences and driving the metrics that matter.

3: Understand how to increase your influence and impact

Develop strong relationships with partners, stakeholders, and executives through ongoing communication, building trust, and understanding how to gain buy-in, approval, and support.

4: Learn best practices to build design infrastructure that scales

Establish mechanisms and high-leverage activities that maintain culture, quality, and community as you grow.

Plus: 2 in-depth Office Hours / Q+A sessions with Rachel for personalized guidance.

Who is this course for


Senior Design Executives leading functional organizations or large teams with a comprehensive product and service portfolio.


Design C-Suite entering environments of rapid transformation and growth.


Senior Design leaders taking on their first executive role.

What you will get out of this course

How to accelerate your career

Showing up as an enterprise leader and demonstrating business fluency will change the type of conversations, opportunities, and roles you have in the future.

How to amplify your impact

Directly connecting your team's work to its impact on customers and the business will elevate the function, influence priorities, and open investment opportunities.

How to transform your network and communication

We will discuss how to build strong relationships, create alliances, team across the company, and use every communication vehicle required to align your comms strategy with business imperatives.

Explicitly curated for busy senior design leaders

This is an intensive 2-week course for leaders that have minimal openings on their calendars. The sessions will be recorded if you want to re-watch them.

This course includes

7 interactive live sessions

Lifetime access to course materials

33 in-depth lessons

Direct access to instructor

17 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Jun 3—Jun 9

    Week dates are set to instructor's time zone


    • Jun


      Optional: Design Leadership at Scale – Kickoff Call

      Mon, Jun 3, 5:00 PM - 6:00 PM UTC

    • Jun


      Live Session: Establish Strong Foundations

      Tue, Jun 4, 5:00 PM - 6:30 PM UTC

    • Jun


      Optional: Office Hours w/ Rachel

      Wed, Jun 5, 5:00 PM - 6:00 PM UTC

    • Jun


      Live Session: Balance Vision + Execution

      Thu, Jun 6, 5:00 PM - 6:30 PM UTC


    • Module 1: Establish Strong Foundations

    • Module 2: Balance Vision + Execution

  • Week 2

    Jun 10—Jun 13

    Week dates are set to instructor's time zone


    • Jun


      Live Session: Increase Influence + Impact

      Tue, Jun 11, 5:00 PM - 6:30 PM UTC

    • Jun


      Optional: Office Hours w/ Rachel

      Wed, Jun 12, 5:00 PM - 6:00 PM UTC

    • Jun


      Live Session: Build Design Infrastructure That Scales

      Thu, Jun 13, 5:00 PM - 6:30 PM UTC

  • Post-Course


    • Module 3: Increase Influence + Impact

    • Module 4: Build Design Infrastructure That Scales

  • Bonus


    • Artifacts

    • Additional Resources


(46 ratings)

What students are saying

Meet your instructor

Rachel Kobetz

Rachel Kobetz

Chief Design Officer @ PayPal

Rachel Kobetz is a distinguished Chief Design executive with proven expertise driving the vision, strategy, and implementation of customer experiences and organizational transformation for Fortune 100 companies. Her ability to shape product cultures that humanize technology and forge meaningful connections between products and consumers has made her a sought-out operator, indispensable advisor, and industry thought leader. Rachel builds world-class organizations integrating human-centered design to drive product and service innovation and elevates design as a strategic advantage. She brings deep expertise in design strategy, operational leadership, and organizational design, ensuring that businesses can navigate the present and shape the future. Her leadership experience spans a range of industries, including tech, e-commerce, financial services, consumer electronics, and travel.

As Chief Design Officer for PayPal, Rachel is responsible for the design strategy and execution at scale across all end-to-end experiences for consumers, merchants, developers, and employees globally. She’s joined at a pivotal moment in the company’s history to reinvent experiences across all surfaces, foster a culture of creativity and innovation, and help to define the future of commerce and payments.

Prior to PayPal, Rachel was SVP and Global Head of Design for Expedia Group, where she led a cultural transformation to shift the company into an experience-led organization, responsible for the design vision, experience strategy, and operational leadership for all products and services. Before joining Expedia, Rachel held prominent leadership positions as SVP and Head of Experience Design at Bank of America, Head of Studio, New Product UX at Amazon's Human-Centered Design Group, and Senior Director of UX at Samsung's Mobile Innovation Lab.

Rachel serves as Executive Board Member for the Fast Company Executive Board. She also writes the influential newsletter, Defining Experience, providing insights on design leadership, experience-led culture, emerging technology, and the future of work.

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Frequently Asked Questions

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