Hero image

Design Leadership at Scale


(12 ratings)


2 Weeks


Cohort-based Course

Learn how to champion the change required to build a thriving design culture and drive business impact.

Hosted by

Rachel Kobetz

Chief Design Officer @ PayPal / Expedia / Bank of America / Amazon / Samsung

Course overview

Gain the skills needed to shape the future of design

Establish strong foundations, balance vision and execution, increase your influence and impact, and scale a design organization with actionable advice, frameworks, and approaches you can immediately put into practice. 

/ Course content /

1: Establish strong foundations

Learn how to demonstrate business fluency, show up as a company leader, and connect the work to clear outcomes.

2: Balance vision and execution

Apply a framework that balances charting an experience vision and tackling strategic design work while improving current experiences and driving the metrics that matter.

3: Understand how to increase your influence and impact

Develop strong relationships with partners, stakeholders, and executives through ongoing communication, building trust, and understanding how to gain buy-in, approval, and support.

4: Learn best practices to build design infrastructure that scales

Establish mechanisms and high-leverage activities that maintain culture, quality, and community as you grow.

Plus: 2 in-depth Office Hours / Q+A Sessions

(all Zoom sessions are live, taught by Rachel)

Who is this course for


Senior Design Executives leading functional organizations or large teams with a comprehensive product and service portfolio.


Senior Directors leading senior leaders and teams with a portfolio of programs or domains.


Design Directors leading teams in highly matrixed environments where influence across, up, and down is crucial for success.

What you will get out of this course

How to accelerate your career

Showing up as an enterprise leader and demonstrating business fluency will change the type of conversations, opportunities, and roles you have in the future.

How to amplify your impact

Directly connecting your team's work to its impact on customers and the business will elevate the function, influence priorities, and open investment opportunities.

How to transform your network and communication

We will discuss how to build strong relationships, create alliances, team across the company, and use every communication vehicle required to align your comms strategy with business imperatives.

Explicitly curated for busy senior design leaders

This is an intensive 2-week course for leaders that have minimal openings on their calendars. The sessions will be recorded if you want to re-watch them.

Meet your instructor

Rachel Kobetz

Rachel Kobetz

Chief Design Officer @ PayPal

Rachel Kobetz is a distinguished Chief Design executive with proven expertise driving the vision, strategy, and implementation of customer experiences and organizational transformation for Fortune 100 companies. Her ability to shape product cultures that humanize technology and forge meaningful connections between products and consumers has made her a sought-out operator, indispensable advisor, and industry thought leader. Rachel builds world-class organizations integrating human-centered design to drive product and service innovation and elevates design as a strategic advantage. She brings deep expertise in design strategy, operational leadership, and organizational design, ensuring that businesses can navigate the present and shape the future. Her leadership experience spans a range of industries, including tech, e-commerce, financial services, consumer electronics, and travel.

As former SVP and Global Head of Design for Expedia Group, Rachel led a cultural transformation to shift the company into an experience-led organization, responsible for the design vision, experience strategy, and operational leadership for all products and services. Before joining Expedia, Rachel held prominent leadership positions as SVP and Head of Experience Design at Bank of America, Head of Studio, New Product UX at Amazon's Human-Centered Design Group, and Senior Director of UX at Samsung's Mobile Innovation Lab.

Rachel serves as an Executive Board Member for the Fast Company Executive Board. She also writes the influential newsletter, ’Defining Experience,’ providing insights on design leadership, experience-led culture, emerging technology, and the future of work.

A pattern of wavy dots
Be the first to know about upcoming cohorts

Design Leadership at Scale

Course schedule

2 weeks / 6-8 hours per week
  • Monday, August 14, 2023

    10:00 am – 11:00 am PT

    Kickoff (60 minutes, optional)

  • Tuesdays, Wednesdays, Thursdays

    10:00am – 11:30am PT

    90-minute Live Sessions (2x a week)

  • Office Hours w/ Rachel

    10:00 am – 11 am PT

    60-minute Q+A (1x a week, optional)

  • Self study + weekly projects

    3-4 hours per week

    Online modules with videos and resources

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?

Course modules


Establish strong foundations


Balance vision and execution


Increase your influence and impact


Build design infrastructure that scales


(12 ratings)

What people are saying

        Incredibly well-designed and delivered leadership course that provides both practical tools and templates, and rich contextual conversations with industry peers and design leaders. Couldn't recommend more. 
Megan Armour

Megan Armour

Director of CX and Service Design – EY
        This is the type of course that can change your career.
Brett Sebbio

Brett Sebbio

Vice President, Customer Experience & DesignLive Oak Bank
        Wow!! What an absolutely game-changing course! This was, hands down, the best investment I have made in my career in quite some time. Rachel brought a incredible wealth of experience, wisdom, and rich perspective to every session; each session left me with tangible takeaways and actions I can use to level up myself and my team.
Kathy Mirescu

Kathy Mirescu

Senior Manager, UX Design – Salesforce
        Amazing course! Really felt like design therapy. A ton of concepts, frameworks and tactics that you can use to help make design a more valuable resource for your organization. Very well organized with lots of great guest speakers and an amazing teacher, Rachel!
Robert Tu

Robert Tu

Senior Manager – Experience Strategist – TD Bank
        Incredible content and experience overall. My first Maven course, and this felt like something I would do again and recommend.
Paul Goins

Paul Goins

Manager, Brand Experience – Zillow