Krzysztof “KC” Czubak, Behavior Systems Engineer. KC translates behavioral science and systems thinking into fast, high‑leverage, low‑effort moves for growth.

What is it

In this session, you’ll learn the basics of how to define “the system”: the structure and rules that create and silently reinforce harmful standards and habits and how those turn into revenue leaks. We’ll unpack two anonymized real‑world cases:

• a small senior bathroom renovation business in Germany, leaking €150,000+ per year in wasted labor from daily wholesale runs, and
• an enterprise industrial wholesaler in the US, with $75M+ per year in revenue at risk due to a chronic firefighting culture.

You’ll see how the compounding spirals were mapped, leverage points identified and translated into simple, testable changes. No new headcount, no big AI project—just a clearer way to see and adjust the rules that drive behavior and performance.

Who it’s for

CEOs, COOs, CROs / Revenue Officers, and Heads of Sales who are AI‑curious but wary and want a system‑first way to:

• cut fire drills,
• shorten cycle time,
• unlock growth, and
• de‑risk automation and AI investments.

What you will leave with

• A simple process to identify root cause behind a systemic issue
• Downloadable templates to practice the process
• Two examples based on real cases

Why you should care

If you don’t account for the system behind your organisation, every “fix” you pay for is a guess. You’ll keep swapping tools, hiring “stronger people,” or throwing AI at symptoms—while the real problem stays invisible and keeps quietly taxing growth.

This lesson is about changing that. You’ll learn how to:

• turn vague frustration (“why are we always in chaos?”) into a clear causal chain, 
• identify leverage points that hold most unlocking potential, and
• design small, safe experiments that bend those loops in your favor.

This approach helped companies from early‑stage startups to a 150‑rep industrial sales org, unlock growth without extra headcount or big tech spend. Here, you’ll see how to apply the same thinking in your own context.

If this speaks to you

You will be able to request a complimentary 90 minute workshop session where we will map systemic bottlenecks and draft a safe‑to‑try change.

Notes

No prep required. No prior systems thinking or behavioral expertise required. Just curiosity and an open mind.