Which Business Loops Matter Most by Stage of Growth

Hosted by John Gusiff and Krzysztof Czubak

Wed, Feb 25, 2026

6:00 PM UTC (1 hour)

Virtual (Zoom)

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Customer Jobs-to-be-Done Listening Skills
JOHN GUSIFF
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What you'll learn

Why Growth Efforts Stall (Loops vs Funnels)

Why funnel optimization delivers short-term wins, but fails to create compounding growth or retained value for customer.

Five Types of Business Loops

A clear breakdown of the 5 types of loops (User, Content, Trust, Skill, Capital) and the assets they compound.

Stages of Growth That Shift Loop Priorities

How loop priorities change across Problem–Solution Fit, Product–Market Fit, Growth, Scale, and Expansion/Optimization.

Which Loops Matter Most by Stage (B2C vs B2B)

Which loops to focus on at each stage, how this differs for B2C and B2B, and where teams most often misalign.

Measuring and Managing Loops as a Business Engine

How to monitor loops as a system and spot whether they’re compounding—or quietly breaking.

Why this topic matters

Most teams don’t struggle because they lack growth ideas—they struggle because they compound the wrong things at the wrong stage. Funnels or the wrong metrics can mask fragile systems. This lesson reframes growth as reinforcing loops, not one-off wins. You’ll learn which loops matter most by stage—across B2C and B2B—to avoid premature scaling and build durable momentum.

You'll learn from

John Gusiff

Managing Partner at Customer Centric LLC

John is a Make It Toolkit–certified behavioral design strategist specializing in JTBD, GTM strategy, brand positioning, and experience design. He helps companies translate behavioral insights into systems that drive meaningful customer progress, advocacy, and loyalty.

Krzysztof Czubak

Behavior Systems Engineer

KC is a Behavior Design Expert trained under BJ Fogg at Stanford’s Behavior Design Lab, with a strong focus on systems thinking and how human behavior operates within interconnected environments.

Consulted at

Citi Bank
lululemon athletica
ModeSens
Porch
Shaklee Corporation

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