How to be a 10x AI Content Engineer

Hosted by Will Leatherman

Wed, Mar 4, 2026

5:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Founder-Led Content: Turn Cold Buyers Into Warm Pipeline
Will Leatherman and Jacob Bank
View syllabus

What you'll learn

Set up your TOV and brand voice infrastructure

Build the living documents that keep every piece of content on-brand — even when five different people are writing it.

Create a content system that runs without you

Design the repeatable workflows, checklists, and agent handoffs that turn one interview into a full month of assets.

Go from reactive producer to systems architect

Stop creating content ad hoc. Learn the frameworks to engineer a content operation and watch one get built live.

Why this topic matters

Most B2B teams waste founder expertise on one-off posts that disappear in 48 hours. I'll show you how to systemize it: one interview becomes 10+ assets, distributed weekly with AI acceleration but human judgment. You'll see working agent setups, QC gates that preserve voice, and measurement frameworks that tie LinkedIn activity to closed deals—the exact system my clients use.

You'll learn from

Will Leatherman

Founder at Catalyst Content, building AI content engines for B2B GTM teams.

Will Leatherman is the Founder of Catalyst Content, where he builds AI-powered content systems for B2B SaaS and fintech companies. His approach combines structured founder interviews with AI agent workflows to produce high-frequency, on-voice content that drives pipeline—not just engagement.


Before Catalyst, Will served as CMO at Parcl, where he led a 300% increase in user acquisition. He worked as Senior Creative Strategist at Billion Dollar Boy, developing campaigns for PepsiCo, BMW, Primark, and Campari. He's also held advisory roles at Valley, Uranium Digital, and continues to advise Parcl.


Will's methodology focuses on MOFU-first content strategy, systematic capture of executive expertise, and quality controls that prevent generic AI output. Catalyst has worked with 100+ executives to scale founder-led content programs, with some clients reporting that founder-led content drives up to 80% of new deals.


He studied advertising at Savannah College of Art and Design and is based in New York.

Sign up to join this lesson

By continuing, you agree to Maven's Terms and Privacy Policy.