Value-Coach

Create Value Proposition That Close Deals

Salesforce

Adobe

Oracle

Sitecore

Value Coach

Sultan Semlali

Value Selling Expert

Move beyond generic messaging and learn how to craft a value proposition that speaks directly to executive priorities.

How to Build a Value Proposition That Actually Drives Decisi

Diagnose customer challenges, articulate a compelling future state, and position your solution as a strategic investment

A Simple Framework to Connect Your Solution to Revenue

Learn practical techniques to use throughout the sales cycle — from first conversation to busines case and signature

How to Turn Value Into Deal Momentum

In 90 minutes, I will teach you tools to become a more effective, memorable storyteller at work — and all other parts of your life.

Creator, the Six-Word Memoir phenomenon

Dell Technologies

Levi Strauss & Co.

Nuveen

Dropbox

OhioHealth

Larry Smith

Creator of the global phenom Six-Word Memoirs and "storytelling whisperer"

Cohort 3

Cohort 4

In this 90-minute workshop, you’ll learn practical storytelling frameworks that turn complex ideas into clear, memorable narratives that win attention, build credibility, and move decisions.We’ll apply these tools to high-stakes moments — executive updates, all-hands meetings, product launches, sales or campaign pitches, job interviews — as well as everyday conversations. We'll dig into my proven techniques to simplify and align messages, structure stories for engagement, and tailor delivery for different audiences. We’ll cover using AI thoughtfully to draft, iterate, and stress-test content without outsourcing your voice.You will gain enhanced skills to:• Turn presentations and pitches into compelling narratives that capture attention and build trust • Simplify your messages for clarity and team alignment • Use storytelling to reinforce culture, mission, and values • Make every story more clear, concise, and memorableBonus: The same tools work outside of work — for toasts, social gatherings, even eulogies.You'll leave with new storytelling powers for leadership and tools to tell stories that make people lean in, trust you, and respond with three magic words: tell me more.

Strong, Clear, Storytelling Is a Tool for Clarity, Influence, and Impact

Nailing Your Value Proposition

Crafting Pitches That Stick

Presence as a Leadership Superpower

Understand AI as a Partner Not a Replacment

Because many leaders trick themselves into believing everything they say is clear and landing well with others.

A curiosity to elevate your storytelling 

Leaders who want to nail their value proposition for internal team alignment and external messaging

Founders, comms officers, HR directors, and other leaders navigating transitions such as funding rounds, growth, M&amp;A, hybrid workplaces

Professionals looking to grow in their current role or seek a new role now asking this vital question: How can I be a better storyteller?

Stop over-explaining and start guiding decisions. You'll become the professional who walks into senior rooms and walks out with a yes.

Cohort 1

24-Year Banker -> Presentation Expert

JPMorgan Chase & Co.

Commerzbank

Royal Bank

MaryBeth Hazeldine

24 years at JPMorgan, PwC, RBS. Now training executives to win decisions.

Cohort 2

You've done the work. You know the material. You've prepared the slides.And yet the decision stalls.Polite nods. Reasonable questions. Then: "Let's take this offline." "We'll circle back." "Good discussion."Translation: No decision today.If this keeps happening, it's not because you lack expertise or presentation skills. It's because the way you're structuring your message doesn't match how senior people decide.Here's what nobody tells you: executives make their decision in the first few minutes, then spend the rest of the time looking for reasons to trust that instinct—or doubt it. When you lead with context, build to your recommendation, and back it up with extensive data, you're triggering doubt, not confidence.The unspoken question in their mind: "If they need this much explanation, is the recommendation actually solid?"This course gives you a different approach—a system built on how decisions actually happen in senior rooms. You'll learn to structure your message so that "yes" feels like the obvious, low-risk choice.Not through tips you'll forget under pressure. Through a repeatable system that works even when you're tired, rushed, or facing pushback.

Executives decide before your presentation ends. Structure accordingly

Structure presentations that win decisions

Remove the anxiety before you even start

Build credibility without over-explaining

Choose proof that reassures, not proof that defends

Handle pushback without becoming defensive

Use AI tools without sounding generic or losing authority

<code>You present to executives, boards, or steering committees—and need decisions, not "good discussions." Your credibility is on the line.</code>

You pitch to clients and present recommendations for a living. Stalled decisions cost you deals, revenue, and repeat business.

You're in relationship management, business development, or sales—presenting to win deals, budgets, or strategic alignment.

Correct ideas that have helped >1000 of Shreyas' students craft compelling product strategy at software startups & mid-sized/large companies

Advised 50+ founders & execs on strategy

Stripe

Google

Anthropic

Kalshi

InVideo

Shreyas Doshi

Benefit from Shreyas' extensive experience clarifying winning product strategies

February 2026

April 2026

What is the main point of product strategy?It is to win.You can choose your definition of winning—revenue growth, revenue protection, market leadership, company valuation, or some other metric—but the fact is that good product strategies are extremely rare.What is a good product strategy?A good product strategy is a clear articulation of 'how' you will win, in practice, in the real world, in the face of real competition and constraints.A good product strategy needs to be well communicated, well understood, and actually possible to be put in day-to-day practice on your team. (consider how nearly every product strategy you've encountered will almost certainly fail this obvious test)Being able to do this is rare and it requires specific skills. In my experience, 9 out of 10 CPOs and founders have severe difficulties with conceiving and clarifying product strategy in practice.In this intensive accelerator, exclusively offered to founders and executives, you will build the actual skills behind conceiving and clarifying winning product strategies.There are no theoretical frameworks, no inspiring stories, no fluff. This weekend is entirely about making your product win in practice.

Formulate a compelling strategy, align your team on it, make your product win

What makes users buy your product, what gets in the way, what nudges work

Understand how to do Positioning (the flavor of Positioning here is internal)

Understand how to do correct Segmentation for your product

Understand how to identify the correct Differentiation for your product

Understand how to put it all together in a cohesive Product Strategy document

Understand how to craft a real, compelling Vision. Deepen understanding via Q&As

If this does not apply to you, you can take a look at my Product Sense course instead of this Product Strategy accelerator.

You must be a founder or a senior leader who's responsible for product success

This course is not for the faint of heart. We will cover unique ideas you won't find anywhere and these ideas require a genuine will to win.

You must be truly motivated to make your products win

We do not enroll folks who have been meaningfully involved in content creation, selling courses, teaching, coaching and similar activities.

You must be 100% focused on the success of your software tech products

World-class founders who want to clarify their strategy to accelerate growth rate, sharpen team focus, raise their next series B/C/D+ round.

Executives &amp; senior leaders at startups or larger companies who are responsible for product strategy for early/growth/mature products.

This is not for you if you aren't a founder or senior leader. It is also not for pre-seed founders or founders looking for their next idea.

Learn how to use influence strategies and negotiation skills to achieve what you want at work, and create value for others in the process. 

Lifelong learner & teacher. Ex-HBS Prof

Francesca Gino

Ex-HBS Professor, with 20+ yrs of experience teaching & practicing negotiation. 

Managerial and executive success requires the ability to negotiate. Whether you are influencing a team project, forging an agreement with suppliers, trying to ink a deal with potential customers, raising money from investors, managing a conflict inside the firm, or tackling a dispute that is headed towards litigation, your ability to negotiate will affect your performance.The course will allow you to test your analytic ability and your tactical skills, and to experiment with new ideas. This approach allows us to:1) Introduce a negotiation framework that will help you analyze, prepare for, and execute negotiations more systematically—and hence, more effectively—in a wide variety of contexts.2) Build a negotiation toolkit that consists of strategies and tactics for creating and capturing value in negotiation, and which can be put to use as soon as the session is over.3) Create an environment which helps diagnose your individual needs and allows you to identify techniques for mitigating your weaknesses and leveraging your strengths.

Negotiation is a human skill key to success

Design agreements that maximize joint value while capturing an appropriate share

Learn to navigate complex, high-pressure, and multi-party negotiations

Manage disputes and respond effectively to emotional or challenging behavior

Managers interested in developing a negotiator’s lens for diagnosing and resolving business problems.

Professionals looking to build influence or navigate collaborative work.

Ambitious learners with 3-5 years of full-time work experience.