Gen Furukawa

How to Make AI Content Sound Like You (Not AI Slop)

AirOps

Josys

Oyster

Heatmap

MongoDB

Founder at SuperMarketers, Exited SaaS Founder, Ex-Jungle Scout VP Marketing

You'll see the live proof when I run the same prompt with and without a Brand Brain and the output is unrecognizable.

Why AI sounds generic (and why better prompts won't fix it)

A single document you build once that makes every AI output on-brand, with no re-explaining, no rewriting needed.

The 6-section Brand Brain framework

The Brand Brain Template to fill in and test immediately, plus a cheat sheet with 40+ banned words and best practices.

Two free templates to build yours tonight

See the output go from generic slop to publish-ready in real time

Live demo inside Claude Desktop

Build permanent AI muscle, master the foundations of how AI actually works, and adopt future-proof tactics for the highest quality outputs.

Cohort 10

Founder, Free Agency; AI product leader.

OpenAI

Anthropic

Samsung

a16z

Google

Sherveen Mashayekhi

Founder & CEO of Free Agency. AI Product Leader, Investor, & Applied Researcher.

Cohort 9

Cohort 11

Stop relearning AI every month. In 3 weeks, master the mechanics and systems that make AI output reliable, high-trust, and portable -- across ChatGPT, Claude Code, CLI agents, and whatever comes next.Most people are "AI literate" (they can ask for things). This bootcamp makes you AI fluent. You'll be able to reliably steer, debug, and compound results, even as tools change.The course centers around 3 pillars: 1. Gain a foundational understanding of how LLMs and agents work that will keep you ahead of the game moving forward. It's durable literacy. 2. Build an AI operating system around your particular personality and workflow that will make using AI low-friction, high-trust, and high-impact across tools. 3. Develop an initial set of habits to help you build muscle over time, because it's your reflexive ability to reach for and use AI that will make this all matter.If you already use AI but any of these feel true, this course is for you:• Your results are inconsistent – sometimes gold, sometimes garbage• You can't get an AI agent to do what others can, but you can’t diagnose why• You spend too much time rewriting and re-prompting• You keep trying new tools, but nothing compounds

Gain foundational understanding and build your personal AI operating system.

Think beyond the model, get into the scaffold and context.

Not “better prompts” -- instead, better mechanics.

DRIVE, DIFF, your personal AI repo, and more.

Adopt an agent-forward framework to get the best of what AI has to offer.

Instead of being left behind, you'll get and stay ahead of the AI curve

Your personal AI tech stack and operating system.

• you want a PDF of “50 magic prompts”
• you’re not curious about how AI actually works
• you already live inside arXiv 

This course is NOT for you if...

This course is made for you. We'll mostly stay outside of coding tools, except guided projects where they'll be useful even in your context.

If you are non-technical...

... but you still want a foundational understanding of how LLMs and agents work, you'll enjoy this course (a lot)!

If you're already good at using AI...

This is for ambitious professionals who already use AI weekly (or daily), and want reliability and leverage.

That includes founders, operators, product leaders, PMs, engineers, analysts, designers, finance, and GTM leaders.

No technical experience required. This is primarily aimed at non-technical individuals, though engineers also love this course.

Use AI to automate, optimize, and enhance your marketing, saving up to 3h daily, boosting ROI, and staying ahead in the industry

AI Consultant, fractional CMO, ex Nike

Nike

Picsart

Rask.Ai

Deloitte

Sololearn

Tata Maytesyan

15+ years of growth experience, ex growth leads at Picsart, Nike

Cohort 5 - January 2026

First cohort with paced learning across 4 weeks with new program and masterminds

Cohort 6 - February 2026

If you are reading this, chances are that you have tried multiple AI tools, but have not found a way to significantly optimize your marketing strategies, launches and workflows yet.Reports like McKinsey's "The State of AI" say that<ul><li>71% rely on GenAI to plan and optimize campaigns</li><li>Frequent users save ±14 hrs/week and over $5K/month</li></ul><ul><li>82% saying AI drives the biggest impact in marketing</li></ul>And the biggest challenge in using AI is applying a quick tip or guide to real work - repetitive and efficient. But how to actually use AI for marketing to make it work? 1. Have clear framework 2. Understand what AI can and can not do 3. Take your real business challenge and work on itI've built this 4 week bootcamp based on over a decade of marketing experience and 6+ years of hands-on AI practice. It's not a traditional theory course you will find on Coursera or a collection of magic prompts.It's one of its kind practical program designed to fit into a real work calendar. Pre-recorded lessons so you can rebuild any system again whenever you need it. Every topic is covered with framework, real examples, and step-by-step guides. You’ll use every tool and automation yourself to solve your business challenges.

4 weeks business bootcamp to kick start AI optimizations in your marketing

Create a Personalized AI Integration  Roadmap

Enhance Marketing Research with AI

Supercharge Ad & Creative Production

Build with no-code and AI for faster experimentation

Build Automations & Agents you can use at work

🎁 Exclusive Bonuses

This will be helpful for you only if you have actual business tasks to optimise

You have to be actively practicing marketeer

If you work for a large corporation with only Copilot license, you'll largely miss the Bootcamp program.

Clearance to use few AI tools from your company

It's intentionally made to be short 2 days x 3.5 hours each and fit into your work schedule - but you need to be present and active

You are ready to dedicate time

Marketing and growth managers who are curious about AI and want to go beyond chat GPT usage

Freelancers and fractionals working with a few clients, who need productivity boost and ways to "clone" themselves

Agency owners whose business growth heavily depends on scaling team (and they want to change that)

This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen. 

Personal Branding Pioneer

Microsoft

LinkedIn

Coca-Cola

Mailchimp

William Arruda

William Arruda is a personal branding pioneer, entrepreneur, and AI enthusiast.

Cohort 1

Cohort 2

AI is already shaping how work gets noticed, rewarded, and remembered. The problem is not that people aren’t using it. The problem is that many are using it in ways that dilute their voice, blur their value, or make them sound like everyone else.At the same time, visibility has become harder. Hybrid work limits informal exposure. Content is everywhere. Attention is scarce. Doing great work is no longer enough if people don’t clearly understand what you bring and why it matters.This course exists to solve that gap.William takes you step-by-step through his proven personal branding process: KNOW, SHOW, GROW, and helps you maximize it in support of your career goals. You’ll learn how to anchor your personal brand in clarity first, then use AI to support it, not replace it. Instead of chasing trends or posting more noise, you’ll build a strong point of view, communicate it consistently, and use AI to work faster and smarter without losing trust or authenticity.In a world where AI can generate endless content, the professionals who win are the ones who use it intentionally and stay unmistakably human. This course helps you do exactly that.

Transform Your Career Or Business With the Power of Personal Branding + AI

KNOW what sets you apart

Determine what you want to be known for

SHOW up with clarity and confidence

GROW visibility without chasing noise

Build momentum you can sustain

Professionals&nbsp;who want to stand out, get noticed, and succeed by building a magnetic personal brand that attracts opportunities.

Team and project leaders&nbsp;who want to amplify their influence, inspire trust, and position themselves as authentic, credible voices.

Entrepreneurs, Coaches &amp; Consultants&nbsp;who want to attract clients, grow their reputation, and opens doors—while spending less time marketing.

Get ready to build custom AI systems that reclaim your bandwidth and transform you from an overwhelmed executor into an AI-fluent leader.

Marketing Consultant. Founder. Builder.

Silvi Specter

Marketing consultant. Founder. AI systems builder. Previously: Early Lemonade.

AI in marketing is moving quickly, and AI fluent marketers are pulling ahead. They're getting work done faster, delivering team-level output, and staying ahead of the curve.This course gets you there in 5 weeks. If you don't have time to teach yourself AI, but you want to use it to expand your bandwidth, deliver better results, and keep up with AI-fluent competitors, this is for you.You'll build AI systems you'll use daily, including:→ Custom voices so AI writes in the exact style you want→ AI projects loaded with all company context — briefs, audience insights, brand guidelines — so you create content &amp; campaigns faster→ Automation workflows for the manual work that eats your time (meeting follow-ups, emails, research, etc)→ A clear understanding of how to use the top AI tools for marketers, and which to ignore→ Strategic systems to extract customer insights, conduct research you can trust, and stress-test marketing strategies→ Delegation frameworks so others can execute at your level without constant back-and-forthThese systems took me from 40 hours/week to 20 hours/week on marketing work — and from $18k to $25k MRR as a marketing consultant. Ready to experience the impact?

Build AI systems for your time-intensive work & become  an irreplaceable leader.

Reclaim 5-10 hours weekly by systematizing the executional work that drowns you

Stop worrying AI will replace you — become an irreplaceable & AI-fluent marketer

Finally cut through AI tool FOMO and build your focused tech stack

Ship customer-centric content that actually sounds like your brand (not ChatGPT)

Use AI to refine your strategy and extract insights from messy data

Build delegation systems so others execute at your quality level

In-House Startup Marketerswho need to stop drowning in execution, scale their output, and look like they have a bigger team when they don't

Consultants &amp; Fractional Executivesjuggling multiple clients, rebuilding the same work every time, and struggling to get through every to-do

Solo Operators Wearing Multiple Hatsneeding to speed up your output, create content at scale, and handle marketing tasks as a non-marketer