Will Leatherman helps B2B founders turn executive insights into revenue-driving content using AI-assisted production systems. At Catalyst, he's built content engines for 100+ executives that maintain authentic voice while scaling output—with some clients attributing up to 80% of new deals to founder-led content.

Before founding Catalyst in 2024, Will served as CMO at Parcl (blockchain real estate), delivering 300% user acquisition growth. Earlier, he led creative strategy at Billion Dollar Boy, developing campaigns for Primark, Campari, WeWork, PepsiCo, and BMW.

His "content interview system" extracts founder POV through structured conversations, then uses AI workflows to multiply one interview into weekly LinkedIn posts, newsletters, lead magnets, and sales assets—without generic output or voice drift.

Will teaches a repeatable approach: capture the right inputs (transcripts, beliefs, constraints), route them through specialized AI agents (researcher, editor, repurposer, distributor), maintain quality controls, and track attribution to CRM.