Lee Densmer

Creating an Effective B2B Thought Leadership Program

Expert Content Marketing Strategist and Owner of Globia Content

Defne Gencler

Expert Content Marketing Strategist and Owner of Laurel Leaf

You'll learn to spot fake thought leadership content and understand what true thought leadership content looks like.

Learn what thought leadership is and isn't

Defne and Lee have seen 6 mistakes over and over and you'll learn what they are how they happen (and how to avoid them)!

See the mistakes B2Bs make and how to avoid them

There are 5 things that make a strong thought leader and you'll come away knowing what it takes.

Understand what kind of person is a thought leader

You'll come away understanding the 13  key components of a successful thought leadership program.

Learn the 13 elements of a great thought leadership program

Being a confident leader by building trust, giving and receiving feedback, handling tough times with empathy and  effective communication

15 years in Tech leadership, Coach

Zalando

Alcemy

Torry Harris Integration Solutions

Michelin

Vivek Juneja

Built and led high growth teams at On, Zalando, LG. Experienced Coach & Advisor.

Jan 2026

March 2026

Take your leadership to the next level through curated advise and methods from an experienced leader. The course covers the basics of leadership role : people management, delivery management, stakeholder, business acumen, decision making, project management and lot more.Think of it as a time-boxed version of everything you need to bootstrap or ramp-up your leadership career. Whether you are a people leader (managing individuals or teams), individual contributor leader (senior most contributor) or someone who is curious and thinking about getting into this role over time - you all will be benefited.There are thousands of books on leadership and management out there, with over hundreds being written every year. There are countless podcasts, articles and workshops in this space. Yet, you find bad leadership in all disciplines leading to varied outcomes often bad. Bad leadership does not just affect a particular team or organization, it creates a long term negative impact to many people directly or indirectly. Good leadership is about self awareness, being outcome driven, making effective decisions and being people oriented. I believe all of us can learn to be good leaders.

Leadership stripped down and reduced to the essence

How to make your first months successful as a new leader

How do you ensure that your team starts to trust you as a leader

How do you grow your team through hiring & retraining, and dealing with layoffs

 How do you build a feedback culture and use performance reviews fairly

 How to thrive among your peers, and build strong relationships and network

Build in-person and remote verbal and non-verbal communication competencies

Folks who just got promoted or moved to leadership role (Team lead, manager, Head, Director etc).

Those who are thinking to move in the leadership role, but are undecided. You are not sure if a formal leadership role is for you.

Experienced leaders who want to sharpen their skills and acquire new ideas and methods to accelerate their career.

Stop executing others' roadmaps. Build strategy executives fund, speak the language of business, and win stakeholder buy-in.

VP Product. 300+ PMs Stuck to Strategic

Deloitte

PRGX Global

FinThrive

Healthmine

Brennan Collins

Startup & Enterprise Product Exec. Coached 300+ PMs from Stuck to Strategic

Jan-Feb 2026

AI can write your PRD in 30 seconds. But it can't figure out which problem to solve, get buy-in from your VP, or connect your feature to revenue targets executives fund.You're competent. You know the fundamentals. But you're stuck in delivery mode, executing roadmaps you didn't create, managing requests you can't push back on, watching less capable PMs get promoted because they learned to speak the language of business.The gap isn't talent. It's significance.You produce work that disappears. You need work that registers as strategically important to people with power. AI won't fix this. It'll just help you execute faster on things nobody notices.This course teaches you both: master the craft that makes you significant, then sharpen the tool that multiplies your impact.In 4 weeks, learn frameworks AI amplifies but can't replace:<ul><li>See how it's done: Live examples showing good → better → best execution</li><li>Practice on your work: Multiple exercises per session, immediate application</li><li>Build then sharpen: Create artifacts Monday-ready, get prompts that 10x them</li><li>Know when AI's enough: High-stakes strategy needs your judgment. Repetitive work doesn't.</li></ul>Stop being invisible. Start being significant.

Master Your Craft First.  Then Let AI Multiply Your Significance as a PM Leader

Think like a business owner, not a delivery manager

Map customer needs to business metrics executives care about

Craft a vision that inspires and a strategy that creates confidence

Transform stakeholder feature demands into defensible strategic moves

Build a Business; Not just a Product

Position yourself for promotion and lead with executive presence

This is not an entry-level course.  These are advanced topics.  See my free content for PM foundations and breaking into product management.

3 to 10 years experience in Product Management

No one-and-done projects here.  You need to have felt the joy and pain of good and bad decisions (yours or someone else's).

Experience shipping multiple iterations of the same product

Not just your salary (but that comes with it)... You don’t need to be a Director of PM yet, but you should want to become one.

An intrinsic desire to grow your responsibility & challenges

Mid-career PMs stuck in delivery mode who want to think more strategically and earn a seat at the decision-making table.

Experienced product managers who want to speak the language of business and defend their roadmap with metrics executives respect.

PMs ready for promotion or exploring product leadership who want to operate like strategic leaders, not order-takers.

Learn the new system for taking the future into your own hands: create a vision and develop the strategy to make that vision inevitable

Author and Advisor to F500 C-suite execs

Microsoft

Amazon

Accenture

NASA

The Wharton School

Brian Evergreen

Leading Author, Advisor, Keynote Speaker, and Podcast Host

FEB 2026 COHORT

When I was Microsoft's U.S. AI Strategy Lead, it was my job to help F500 C-suite leaders create a strategy for how they would use AI. I quickly learned that there were four major gaps in most academic and on-the-job training:1. No resources for creating a vision2. The process for strategy was too convoluted3. Systems thinking was missing or too impractical4. Storytelling was seen as a nice-to-haveBeing a former internationally competitive and multi-state champion chess player, I dug into the literature on vision, strategy, systems thinking, and storytelling. I interviewed over 50 C-suite executives, thought leaders, including luminaries such as Seth Godin, Roger Martin, etc.I combined everything that could be practically applied and developed new frameworks to address key gaps to create a new system: Future Solving™Future Solving™ has since been adopted by dozens of Fortune 500 companies and thousands of leaders. Over $20B has been architected on the Future Solving™ frameworks, and this work has been featured in Forbes, Bloomberg, etc.Now I'm sharing the blueprint with you.“Future Solving will be the foundation of the next reinvention of our company.” - CLO, Fortune 10 company

Become a visionary leader

Develop the Skill of Vision

Create a Visible Strategy

Become a World-Class Systems Thinker

Master Storytelling

Build a Future Solving Capability within your organization

Apply Everything in a Real-World Capstone

The only prerequisite

Leaders ready to become visionary leaders. See what Future Solving™ can do to advance you, your team, and your organization in the era of AI

Senior managers and managers who want to level up.Learn the exact playbook used by thousands of C-suite execs and VPs at F500 companies

Entrepreneurs looking to outplay their competitors.Make sure your vision and strategy are as good as your product or service

Whether you're finding your footing, resetting in a new context, or ready to break out — learn the Leadership Operating System to stand out.

18+ yrs leading teams at P&G & LinkedIn

LinkedIn

Procter & Gamble

Co-Active Training Institute

Sudha Ranganathan

18+ yrs leading teams at P&G & LinkedIn | Trained Coach and Workshop facilitator

Cohort 1

The Leadership Landscape has changed: Management layers are shrinking. The bar for team leaders is rising. And this is especially acute for leaders in new contexts (new role, new org, new leader) OR leaders who are ready to break out after years of stalling.What does it take to be indispensable? Leaders who are seen as indispensable in this landscape aren't just good at their craft. They've mastered the full Leadership Operating System — fluency across three critical types of acumen:<ul><li>Business acumen to understand what matters and adapt as priorities shift</li><li>Organizational acumen to build alignment, influence, and reputation with stakeholders that matter (including the most critical stakeholder — their manager)</li><li>Leadership acumen to activate their team and bring out the best in their people</li></ul>Most leaders piece this together through years of trial and error — or not at all.This course equips you with the complete Leadership OS in 4 sessions, with frameworks you can apply immediately, and depth on the moments that make or break your impact.You'll leave with clarity on what matters, who matters, and how to become the leader your company can't afford to lose.

The Three Types of Acumen That Separate Indispensable Leaders from Everyone Else

Build business acumen AND stay adaptive as context shifts around you

Prioritize: Set (or reset) your team's priorities to maximize business impact

Optimize stakeholder partnerships: Drive alignment, influence, and reputation

Manage your manager: Maximize value to and from your most critical stakeholder

Activate impact: Deploy yourself strategically to elevate outcomes that matter

Become a talent magnet: Build a reputation that attracts and retains top talent

This course is designed for people managers leading teams, not individual contributors without direct reports.

You manage a team with direct reports

Expect real work: Conversations with stakeholders and synthesizing insights into templates to apply concepts to your actual context

You're willing to do the work between sessions

This isn't for leaders already thriving at the top. It's for those who see room to level up—and are ready to do the work.

You believe you have room to grow, and WANT to

Finding Your Footing: 3-12 months in a new leadership role. Build credibility fast and become a leader they can't afford to lose.

Experienced Leader, New Context: New leaders, manager or org structures around you? Reset and prove impact in unfamiliar territory.

Ready to Break Out: Doing the work, getting decent feedback, still getting passed over. This course helps you change that.