Structure your design presentation for shared understanding
Hosted by Ben Sauer
What you'll learn
Get people listening
Use a strong thematic start that compels people to tune-in.
Hold their attention
Structure the narrative to ensure the audience takes it all in.
Build a strong argument
Apply a hidden logic to the structure that executives will trust.
Why this topic matters
The secret-sauce of a persuasive presentation isn’t your charisma: it’s the structure. To get your idea on the roadmap, don’t start with the design, Figma or slides. Figure out a strong narrative, so that people are compelled to listen to you, and each idea builds on the last one. You don’t need a PhD in storytelling to win executive buy-in: just three frameworks to test your narrative structure.
You'll learn from
Ben Sauer
Design leader, author, speaker: ex-Babylon Health
Ben Sauer is an international keynote speaker, coach, and design leader, who teaches people the art of strategic storytelling.
He’s trained people all over the world, including at NASA, and his frameworks are used by organisations like Amazon, Google, and the BBC.
His book, Death by Screens, teaches designers (or anyone with something to pitch) how to present their idea without boring people to tears!
Trained people at...





