malak albaw

How to Build Your Personal Brand on LinkedIn

Deloitte

Nova

Unive Ca' Foscari

UvA Amsterdam

Web3 Talents

Chiara Munaretto

Leading Web3 Consultant at Deloitte & a Personal Branding Advisor

Malak Albaw

Crowdfunding Scientist who achieved an Exit in 16 months

Turn your profile into a landing page that converts.

Decode industrial cultures; optimize audience targeting.

Master LinkedIn presence: tips to grow effectively.

You're an ambitious, accomplished high performer who KNOWS the power of a personal brand. But you haven't gotten around to it... You're held back by: →&nbsp;Overwhelm→&nbsp;Procrastination→&nbsp;Cringe Mountain→&nbsp;Imposter Syndrome→&nbsp;Not having a clear plan→&nbsp;Not knowing where to start LET ME GUESS... →&nbsp;You KNOW that building your brand on Linkedin works, you’ve seen other people do it, you just don’t know how to get started. →&nbsp;You feel stuck and overwhelmed by social media. You’re posting - but nothing is happening! →&nbsp;You already spend time on Linkedin, you just don’t know how to optimize your time spent. HAVE YOU EVER... →&nbsp;Let the fear of posting stand in the way of huge career and business value? →&nbsp;Watched your friends or colleagues seemingly “blow up” on social overnight, wondering how they went from 0 to influencer so quickly? →&nbsp;Watched other professionals that aren’t even talented as you, take your clients just because of their audience size? THEN YOU'RE IN THE RIGHT PLACE! You'll learn the exact systems, strategies, and process to master LinkedIn. You'll skyrocket your clients, job opportunities, press, and audience growth. You'll overcome your fear of "putting yourself out there" and step into a position as a thought leader. LinkedIn is one of the most powerful platforms to grow your personal brand in 2024. Many see LinkedIn as a just place for job applications, but it's so much more than that. With the right strategy and approach, you can leverage LinkedIn to build your personal brand, network with potential clients and companies, and establish yourself as an expert in your field.&nbsp; You may be thinking: Why should I even be on LinkedIn? How can I level up my career using Linkedin? How can I be an authority in my field? How can I grow my business with LinkedIn? What should I post? How do I connect with right people? All of these questions were in my head when I started LinkedIn a few years ago. I thought LinkedIn was boring. It was too corporate and professional. I don’t know if this is the right platform for me. But I was gradually shifted from being a consumer to a creator. And everything changed. - Leads- Clients- Community- Job opportunities- Press opportunities- And hundreds of thousands of dollars later... I'm finally teaching you how to do the same. In this course, I will share everything that I have learned with you during my LinkedIn journey, including my systematic approach to gaining over one million impressions month after month, finding jobs, clients, and more, and becoming a thought leader in your industry.

Higher-Paying Jobs, More Clients, & Increased Revenue thru Thought Leadership

Get a solid understanding of why LinkedIn is essential for your personal brand and how to effectively use it to your advantage and get course overview. Learn how to adopt the right mindset to become a successful thought leader and develop a clear strategy to achieve your goals.

MONDAY, OCT 9: INTRODUCTION, MINDSET, AND PROFILE

Your profile is your first impression on LinkedIn, and it's crucial that you get it right. Get hands-on framework to create a top-notch LinkedIn profile that showcases your expertise and attracts the right audience.

WED, OCT 11: BRANDING AND POSITIONING 

Get the inside scoop on creating high-quality, shareable &amp; compelling content that drives engagement and grows your audience. You'll discover how to use various formats, such as blog posts, videos, and infographics, to communicate your message effectively.

MON, OCT 16: THOUGHT LEADERSHIP, PRESS, AND CONTENT

You'll learn how to connect with potential clients, partners, press and influencers and make meaningful connections that lead to success. Learn how to create meaningful connections and engage with your target audience to build relationships and grow your influence.&nbsp;

WED, OCT 18: ENGAGEMENT AND AUDIENCE BUILDING

Course Syllabus 

<ul><li>LIVE Cohort Kickoff Session</li><li>Workshop Take-Home Challenge</li></ul>

WORKSHOP #1 (Europe Group)

<ul><li>LIVE Cohort Kickoff Session</li><li>Workshop Take-Home Challenge </li></ul>

WORKSHOP # 1 (USA Group)

<ul><li>LIVE Cohort Session #2</li><li>Assignment Review</li><li>New Workshop Take-Home Challenge</li></ul>

WORKSHOP #2 (Europe Group)

WORKSHOP # 2 (USA Group)

<ul><li>LIVE Cohort Session #2</li><li>Assignment Review</li><li>New Workshop Take-Home Challenge</li></ul>

WORKSHOP #3 (Europe Group)

<ul><li>LIVE Cohort Session #3</li><li>Assignment Review</li><li>New Workshop Take-Home Challenge</li></ul>

WORKSHOP #3 (USA Group)

<ul><li>LIVE Cohort Session #4</li><li>Assignment Review</li><li>New Workshop Take-Home Challenge</li></ul>

WORKSHOP #4 (Europe Group)

<ul><li>LIVE Cohort Session #4</li><li>Assignment Review</li><li>New Workshop Take-Home Challenge</li></ul>

WORKSHOP #4 (USA Group)

<ul><li>Office Hours with Courtney</li></ul>

(OPTIONAL) OFFICE HOURS #1

(OPTIONAL) OFFICE HOURS #2

Course schedule

You want to take the next step in your career You feel like you just can’t break into that next level of your career, and need a boost.

You want to monetize your Linkedin You know the Linkedin basics but you're not sure exactly how to monetize it.

You want to drive more inbound leads from LinkedIn You're tired of spending time job hunting or cold outreaching clients.

You want to start showing up online powerfully. You're tired of playing small and want your personal brand to be a business driver.

This course is for you if:

What you’ll get out of this course

You'll learn how to connect with potential clients, partners, press and influencers and make meaningful connections that lead to success

Discover the secrets to growing a massive and engaged following that you can leverage for your business
and your career.

You'll learn how to create engaging content, participate in conversations, and build a loyal following that supports your brand, plus tips and tricks for job and client hunting.

Learn how to reach the next level in your career using Linkedin, and monetize your time spent on Linkedin

&nbsp;You'll discover how to use various formats, such as blog posts, videos, and infographics, to communicate your message effectively.

Get the inside scoop on creating high-quality, shareable & compelling content that drives engagement and grows your audience. 

l wrap up everything you've learned and provide you with a clear plan of action to help you reach your goals.

You'll leave this course with the knowledge, skills, and confidence to become a successful thought leader on LinkedIn.

Learn to Overcome "Cringe Mountain" and Leverage the Power of Your Most Valuable Professional Asset: your Personal Brand on Linkedin

Courtney Johnson

September Cohort

Q4 2024

Based on years of research, this course has helped hundreds of people reach new heights in their careers, businesses, and lives. This is a rare and unique opportunity for first-hand study with Mark Schaefer, the author of "KNOWN," the all-time bestselling book on personal branding.

Create your powerful  personal brand with the expert

The role of the personal brand in society today. Why is it important to become “known?” An introduction to the KNOWN process. Lecture on developing a “sustainable interest” and compelling class exercises from an exclusive workbook designed just for participants.

Class ONE: Personal brand strategy

Discussion of class work on personal brand themes. An intense focus on how class members can stand out by claiming a place in their industry eco-system. This class is then followed by 1:1 consulting time with the instructor.

Class TWO: Individual focus

Once we have focus, we need a place to tell our story. How do we maneuver in an overcrowded world to become the signal instead of the noise? Case studies and class exercises on finding the right “space” to create your narrative.

Class THREE: Finding your place

The role of content and the personal brand. Focusing on a specific and individualized content strategy. A process is defined where participants can create content in a consistent and disciplined fashion without disrupting the work-life balance.

Class FOUR: Content is the key

Focus is on creating a meaningful, actionable audience that will activate our work and our brand. How do we ignite content through an audience who will take action on our work?

Class FIVE: The actionable audience

How to present your work on your website. Ideas about writing a book or developing a speaking career. The science behind the momentum of your personal brand. How do you measure success? At the end of this class, Mark Schaefer provides an opportunity to schedule bonus 1:1 time with him to review personal plans.

Class SIX: The final plan

Course syllabus

Business professionals who need to stand out in their industry.

Content creators threatened by AI or getting lost in a sea of noise.

Visionaries who want to spread their ideas.

Who is this course for

Key topics

The world is changing fast. A strong personal brand might be the ONLY defense you have against AI and other technology encroaching on your career!

How do I remain relevant?

Creating a personal brand might seem overwhelming, but it doesn't have to be. Let's get clear on a process designed specifically for YOU.

How do I start?

Nobody needs more work piled on their plate. You'll learn how to create a powerful personal brand with a reasonable workload!

How do I find the time to do this?

Building a personal brand requires consistent effort. How do I know if it's working? How do I build momentum?

How do I sustain my success?

Mark Schaefer helps you apply years of research and a proven process to help you create a distinctive and effective personal brand. You'll receive an exclusive workbook and 1:1 coaching to help you get there!

How do I stand out in a crowded field?

This class is about remaining relevant in a world where many skillsets and careers, are threatened by AI. Become known in your industry!

Mark Schaefer

Cohort 9

Cohort 10

Do you yearn for a business that maximizes your skills, experience, and earning potential? Or does it feel like no matter how hard you work, your dream of having a successful company remains elusive? Imagine achieving independence, having control of your schedule, and working with high-paying clients who inspire you. If this resonates, you're not alone. Many of my clients faced similar challenges before joining forces with me. They discovered that the key to landing dream clients on LinkedIn lies in crafting an irresistible offer that leaves them unable to say no. The best part? You don't need new skills or to become a marketing mastermind. This live masterclass equips you to launch your irresistible offer and secure high-paying clients in just seven days. This exclusive opportunity is limited to maximum 6 participants, ensuring personalized guidance and support to help you reach your goals.

Tired of struggling to attract quality clients & not seeing results on LinkedIn?

Discover how to create and curate content that connects using organic and paid tools to accelerate your results.

Discover & Gain Clarity

Learn LinkedIn best practices, including optimizing and using your profile to attract prospective clients.&nbsp;

Learn & Gain Leads / Clients

Use templates, tools, example posts, and case studies to get the most of LinkedIn with laser-focused effort.

Implement & Get Paid

Dive into the Course Materials Early with Exclusive Access to Videos, Templates, and Exercises for a Head Start on Achieving Your Goals.

Unleash Your Potential 

Explore the core strategies from the course materials to optimize your strategies for LinkedIn. Engage in a live working session for instant progress. Gain valuable live feedback and guidance from Lida and your peers. Ignite your business and get results right away.

Fast Track Your Success 

As a business owner myself, I know that time is money, so I’ve condensed everything I’ve been consistently teaching and practicing for many years. I am also offering one-on-one strategy sessions for more support to help you accelerate your success. Looking forward to meeting you!

Optional 1:1 Coaching Session

Folks who wish to transform a dormant LinkedIn page into a magnetic one that builds brand, attracts quality leads, and gets real $ outcomes.

You are willing to learn and apply tips less than 1% of LinkedIn users know to&nbsp;build brand awareness, generate leads, and earn more income.

You wish to deliver outstanding results with ease, bid farewell to pricing negotiations, and magnetize your high-quality leads via LinkedIn.

I'll help you craft a top-notch personal brand and company page

Creating the best first impression on LinkedIn

Optimizing your content strategy on LinkedIn

We'll get into WHO you connect with and HOW

Strategically building your network on LinkedIn

Sharing your expert voice - in groups and beyond

Winning algorithm love - how to optimize your reach and engagement

We'll finalize with a practical (i.e. achievable) plan

Bringing it all together on LinkedIn

Stand out on LinkedIn, now! Help your clients find you, with tips 99% of LinkedIn users don't know. Build a brand, gain leads, and get paid!

Lida Tohidi

Global Award-Winning Consultant | Certified Coach | Strategic PM |  Named one of the Top 20 Visionaries of Media & Tech Industries by Adello

Cohort 1

Who are you, and what do you stand for?Do you reflect the&nbsp;brand&nbsp;of your work?&nbsp;The notion of&nbsp;branding&nbsp;has become critical to career success, and yet many struggle to articulate who they are and their unique value.&nbsp;In this three-part coaching series, you will discover:&nbsp;1. Your brand&nbsp;and what it says about you2. The&nbsp;brand&nbsp;of your business and how to express it through your work3. How to align your personal&nbsp;and business&nbsp;brands&nbsp;for maximum success We'll explore:-Unconscious communication and what it says about you-How to define your brand through physical and body language-How to clearly articulate who you are and what you do-How to understand the tenets of your job's branding and what they mean to the integrity of your business&nbsp;We will evaluate how well you represent who you say you are and who you are in your business. SESSION 1: What is Your Brand?You'll learn:-How to define your values and what you stand for-How to own the narrative of what's said about you when you're not in the room-How to make your brand relevant to the moment SESSION 2: What is the Brand of Your Business?You'll learn:-How to align yourself with the brand of your company-How to represent yourself in different settings-How to embed your brand into micro-moments and interactions-How to handle yourself in challenging scenarios-How to talk about your brand ID SESSION 3: Your Brand in ACTIONYou'll learn:-How to align your brand with the brand of your business-How to avoid behaviors that give away your power-How to build the right relationships

What do people say about you when you're not in the room?

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Mondays

-How to define your values and what you stand for-How to own the narrative (of what's said when you're not in the room)-How to make your brand relevant to the moment

Sept 23: What is Your Brand?

-How to align yourself with the brand of your company-How to represent yourself in different settings-How to embed your brand into micro-moments and interactions-How to handle yourself in challenging scenarios-How to talk about your brand ID

Sept 30: What is the Brand of Your Business?

-How to align your brand with the brand of your business-How to avoid behaviors that give away your power-How to build the right relationships

Oct 7: Your Brand in ACTION

VPs &amp; Directors: Distinguish yourself with a style and brand that clearly conveys your value and vision.

Ambitious Senior Managers &amp; ICs: Build a powerful presence to stand out &amp; get ahead.

Entrepreneurs &amp; Technical Experts: Transform into storytellers who articulate a clear vision with confidence.

How to define your leadership style and unique value

How to communicate powerfully with more authority, intention, and influence

How to align your brand to organizational goals

How to articulate your brand to engage your purpose and invite new opportunities

Unlock the secrets of executives and celebrities to level up your personal brand, develop a powerful presence, and amplify your influence.

Lightning Lessons

How to Build Your Personal Brand on LinkedIn