Maggie Blackburn

Personal Branding for Multi-Passionate People

Asana

Slack

Deloitte

Portfolio Career Strategist & Marketing Coach

What a functional personal brand unlocks and how to untangle your brand from your business' brand.

The power of a functional personal brand

Go from scattered thoughts to a cohesive content strategy that speaks to your unique perspective and diverse interests

Thread together multiple passions into a clear brand

How to make your brand come alive online with visual identity best practices.

Translate your brand to your website

The #1 class on personal branding! Learn from the author of the bestselling book on the subject. This is the path that launches careers.

Cohort 14

Global marketing authority and author

Mark Schaefer

Globally-acclaimed strategy consultant, futurist, keynote speaker, 10x author

Cohort 13

Cohort 15

Based on years of research, this course has helped hundreds of people reach new heights in their careers, businesses, and lives. This is a rare and unique opportunity for first-hand study with Mark Schaefer, the author of "KNOWN," the all-time bestselling book on personal branding.

Create your powerful  personal brand with the expert

Define your unique role in your industry's ecosystem

Create an actionable, achievable content plan

Learn techniques to help you build your brand with minimal time investment

Build an actionable audience

Business professionals who need to stand out in their industry.

Content creators threatened by AI or getting lost in a sea of noise.

Visionaries who want to spread their ideas.

Get clear on who you are, what you’re great at, and how to show up online with confidence to guide your career with clarity and intent.

Grace McCarrick

100k+ on TikTok, Soft Skills Speaker & Consultant

Maven

Cameo

Pinterest

Mercury Bank

Compass Real Estate

Mallory Contois

20k+ on Linkedin, Startup Leader, Founder

Joseph Olender, Personal Branding Expert

Brand Strategist, Personal Brand Consultant and Advisor

January

March 2026

Defining your personal brand - what people know and remember you for - is one of the highest impact things you can do for your career.We would know - building and crafting our own personal brands has completely altered the course of our careers and lives. It’s not about building an audience or chasing reach - it’s about getting to know yourself and learning to express your strengths, experiences, values and belief systems with clarity. When you do, career decisions get easier, opportunities become clearer, and people think of you in the right moments.Together in this 10-day group cohort, we'll define your niche using the playbooks that have worked for us, sharpen your voice through practice and 1:1 feedback, and help you begin to show up online with confidence.By the end, you’ll walk away with a strong personal positioning statement, an optimized online profile, a content strategy you’ll actually follow, and a repeatable routine for growing your network and visibility.This course is for anyone ready to build credibility, community, and long-term career stability in a rapidly shifting professional world.

Define your POV, sharpen your voice, and start confidently showing up online.

Define your unique positioning in your space

Craft a stronger, clearer digital presence

Clarify your content pillars and tone of voice

Design a sustainable content routine that works for you

Begin to expand your network and community

Accelerate your career growth through visibility

ICs and Managers You have the expertise to turn into a personal brand, but need help navigating how to do it within your current role.

Generalists You can flex into multiple functions and struggle to define a clear story that connects them into a single, impactful narrative.

Consultants and Fractionals You need a stronger brand to attract the right clients, and you're looking to craft something that stands out.

Transform your career story into a powerful professional brand in just 4-weeks. Gain the tools, strategies and confidence to stand out.

Helping Leaders & Companies Thrive

Microsoft

NBCUniversal

Warner Bros. Discovery

Nike

Unilever

Shawn Johnson

Founder of SocioPunk: 25 yrs building global brands, products & successful teams

This will be a small class setting and group environment so that we can focus on outcomes & success.

Design Your Next Chapter - Cohort 2

This will be a small class setting and group environment so that we can focus on outcomes & success. 

Design Your Next Chapter - Cohort 3

By the end of this course, you’ll go from being uncertain about how to position yourself to confident in telling your story, showcasing your skills, and communicating your value with clarity. You’ll leave with a professional brand system, job-seeker toolkit and leadership-ready presence that helps you stand out in today’s competitive market.Learn how to frame your career narrative, design a unique brand system, and apply proven communication frameworks that companies can’t ignore.Each week, we’ll build practical tools and skills that give you the clarity and confidence to navigate transitions, pursue promotions or land your next big role.I bring 25+ years of executive experience leading design, product and brand organizations at Microsoft, NBC, and Warner Bros. Discovery. Now I’m bringing those same frameworks and insights directly to you. Key Takeaways:• A clear, compelling career narrative • A repeatable professional brand system • Communication frameworks for clarity and impact • A career toolkit built for today’s market • A networking plan to position yourself for leadershipThis course will help you better understand and promote yourself through your strengths, narrative and brand.

Go from uncertainty to unstoppable with a presence companies can't ignore.

Audit & Frame Your Career Story

Craft Your Professional Brand System

Communicate with Clarity & Impact

Develop a Foundational Toolkit for Changing Markets

Networking for Visibility, Influence & Leadership

This course is designed for professionals at all stages - from job-seeking, transitioning or preparing for leadership.

No prerequisites required.

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

Emerging LeadersMid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with their personal brand.

Transform your career narrative into a powerful professional brand  with tools, strategies and confidence to stand out from the noise.

Clarify your story, define your brand and build a 30-day plan in this fast paced 4-hour workshop.

Cohort 1 - Professional Brand Presence

Build Your Professional Brand Presence - Cohort 2

In today’s competitive market, your story and presence define your opportunities. This workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out...fast.In just four hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up online, in conversations and in your career.You’ll walk away with a clear professional message, a simple brand system, and a tactical plan you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you craft a professional identity that captures attention and positions you for what’s next.Key Takeaways: • A clear, memorable narrative that differentiates you • A simple brand system to guide your voice &amp; visibility • A 30-day plan to grow your presence with consistencyThis course will help you better understand and promote yourself through your strengths, narrative and brand.

Build a clear narrative, professional brand and plan to elevate your visibility.

Clarify Your Professional Story

Build Your Core Brand Pillars

Design a Messaging Framework That Resonates

Create a 30-Day Visibility & Networking Plan

Strengthen Your Presence

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.