Win on LinkedIn: Training Your Employees to Engage & Post

Hosted by Lee Densmer and Rosanna Campbell

Tue, Mar 3, 2026

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

99 students

Invite your network

What you'll learn

Understand why LinkedIn matters more than ever for B2Bs

LinkedIn is still the place to brands to grow their audience, but many are doing it wrong.

Learn why most B2B LinkedIn strategies fail

Most brands just post on the corporate handle. We'll discuss the reasons why this will never meet your growth goals.

Learn the 13 factors for success on LinkedIn

Lee and Rosie have uncovered 13 factors in successful programs and will discuss them in this session.

Why this topic matters

Content marketers running social media for brands probably know by now that posting on the corporate handle alone doesn't really work. And yet LinkedIn still is the biggest opportunity for brands to grow awareness, share thought leadership, and drive lead generation. The key is getting employees involved and there are a number of strategies successful brands have mastered that we'll share.

You'll learn from

Lee Densmer

Content strategist and owner of Globia Content Marketing

Lee Densmer is a content marketing strategist who helps B2B teams fix the costly content breakdowns that stall revenue growth. After digging into more than two dozen established content programs, she identified the 40 recurring issues that consistently sabotage performance—and (literally) wrote the book that shows teams exactly how to solve them.

Known for her straight talk and clarity-first approach, she gives marketing leaders the tools to cut through complexity, reduce stress, and build content engines that drive growth.

Rosanna Campbell

LinkedIn Strategist and Content Marketer

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