The Product Whisperer

Win with Confidence in the AI Era: Be a Product Whisperer

Quickbase

TrackVia

DHI Group Inc

Accruent

Weyerhaeuser

Harlean Stevenson

Founder-The Product Whisperer 15+ Years Leading Commercially Successful Products

AI automates tasks like analysis, but strategic leaders thrive. Learn why tactical work risks your career—and how to shi

See AI’s Career Threat and Your Strategic Defense

Discover how rapid intuition and business focus set you apart; mini-exercise shows you how to turn challenges into wins

Grasp the Product Whisperer Mindset for Strategic Impact

AI crunches data, but only you can align strategy and inspire teams.

Learn Why AI Tools Aren’t Enough—and How to Decisively Lead

Get insights into the  3-week plan to master intuition, AI partnership, and leadership.

Insights for a Proven Path to Thrive in the AI Era

In the last 12 months, AI has shifted from a "tech trend" to a market-decimating force. The old playbook of simply "shipping features" is dead; leaders must now build "Contextual Moats" and defensible strategies. This course bridges the gap between Executive Leadership and AI Strategy. We take the rigor of the #1 Ranked Advanced Product Management curriculum and infuse it with the frameworks needed to win in the age of AI. What You'll Get Out of This Course Master the AI Leader's Mindset: Understand the non-obvious factors that lead to AI product success and how to "think strategically" when every competitor has access to the same APIs. Build Defensible Moats: Stop relying on fragile tech advantages. Learn to recognize when your data is a moat and when it isn't, and how to build specific "Contextual Moats". Execute with the 4D AI Method: Implement a system to take AI features from Discovery to Design, Develop, and Deploy, ensuring you aren't just shipping demos, but solving real problems. Strategic Alignment &amp; Communication: Learn how to communicate complex AI product proposals to stakeholders with clarity, ensuring buy-in and excitement. ﻿AI Economics &amp; Metrics: Learn to forecast costs that scale linearly with usage and master the "Cost vs. Quality" trade-off to ensure your AI initiatives are profitable.

Lead the AI Transformation. Don't just witness it

Course syllabus

You'll have 5 hours of class split into two 2.5-hour modules. Each module consists of 60% lecture-style learning and 40% hands-on group exercises. Don't worry about missing a class—you can make up missed classes in a future cohort, and you'll receive the recordings right away.

Saturdays

The capstone project allows you to go through the end-to-end lifecycle of developing a major feature for a consumer company like Facebook, Google Maps, or Amazon, and present it in a product review meeting to the VP of Product at Shopify.

Weekly Capstone Projects (Optional)

We will spend about 20 hours on the core course material plus about 6 hours on Q&amp;A. Timings for each session have been chosen based on what works best for most product people in practice. Recordings for all modules will be made available for you to watch in your Maven account.

Optimized for very busy schedules of PMs / Execs / Managers.

Course schedule

Ambitious Senior PMs, GPMs, &amp; VP Level Leaders: Leaders who are responsible for product success and need to crystallize their skills to lead

Founders &amp; Executives: Those who realize that "be first to market" is no longer enough and need a strategy that provides a durable advantage

Note: This course is not for early-career PMs or those looking for a basic introduction to prompt engineering. This is a strategy and leader

Who is this course for

What you’ll get out of this course

Understand the non-obvious factors that lead to AI product success and how to think strategically when every competitor has access to the same APIs.

Master the AI Leader's Mindset
 

Learn to recognize when your data is a true moat versus when it isn't, and develop specific strategies to build durable competitive advantages that go beyond fragile tech differentiation.

Build Defensible "Contextual Moats"

Implement a proven system to take AI features from Discovery to Design, Develop, and Deploy—ensuring you ship real solutions, not just demos.

Execute with the 4D AI Method

Master the art of forecasting inference costs that scale linearly with usage and optimize the "Cost vs. Quality" trade-off to ensure profitability, not just hype.

Navigate AI Economics & Unit Economics

Build high-conviction roadmaps for high-risk, high-reward AI bets that account for uncertainty and rapid technological change.

Develop Strategic AI Roadmaps

Communicate complex AI product proposals with clarity and precision to secure executive support and cross-functional excitement.

Drive Strategic Alignment & Stakeholder Buy-In

Structure your AI initiatives for scale from day one by defining metrics that matter in a probabilistic world and avoiding the trap of endless experimentation.

Escape "Pilot Purgatory"

Align engineering, design, and data science teams on a unified vision and learn to lead effectively in an AI-first organization.

Lead Cross-Functional AI Teams

Gain insights from guest speakers including Joff Redfern (Ex-CPO Atlassian), Amit Fulay (Generative AI Leader), and Surojit Chatterjee (Ex-CPO Coinbase).

Learn from Elite Product Leaders

Complete a hands-on capstone where you develop and present the end-to-end lifecycle of a major AI feature for a consumer company, applying everything you've learned in a product review format.

Ship a Real AI Product Strategy

The #1 Ranked Advanced PM Training, Evolved for the AI Era.
A 5-week program for PM leaders to level up Product Strategy and AI leadership.

Jennifer Liu

Product Executive (SVP, CPO, Sr. Director Google)

Miqdad Jaffer

Product Leader at OpenAI | Operator, not influencer | 18 years building products

Joff Redfern

Frm. CPO at Atlassian and VP of Product  Linkedin

Cohort 4

Cohort 5

Become an Elite Leader: by mastering the human-centric skills that remain irreplaceable, while leveraging AI for the new age.

December

VP of Product Uber, ex-Microsoft ex-Meta

Amit Fulay

Product Leader at Microsoft, Meta, Google & Startup. Taught at Haas, UW, HBS.

Cohort 7 - Oct 25

January 2026

This course teaches the two skills that now define elite product leaders: AI Product Strategy and AI Product Leadership at scale. Led by Amit Fulay (ex-Google, ex-Microsoft; built and priced large-scale AI products), the program focuses on real-world decision making—not prompting or agent management.You’ll learn how to define AI product strategy for your organizations, how to price and package AI features, evaluate investments, and drive adoption and growth through detailed case studies, including a full Microsoft Copilot pricing example. You’ll also build the leadership skills required to run modern product teams: clear communication, fast decisions, organization design, managing yourself, and enabling teams to build AI products quickly and confidently.If you want to become a high-impact product leader in the age of AI, this course is for you.

Become a Top Product Leader in the Age of AI

Evergreen AI Product Leadership — skills that scale with you

Master AI Product Strategy from first principles

Transform your team and org to build AI products effectively

PM Leaders who are managing products and people. Career stage titles include Lead Product Manager, Group Product Manager, Director, VP.

Operators Moving Into AI Strategy Roles. Founders, GMs, and functional leaders who need to understand the business and product side of AI.

<h3>Professionals who want to master the strategic, organizational, and leadership skills required to succeed.</h3>

Stop managing AI chaos. Build systematic capabilities that drive measurable impact using frameworks previously tested with enterprise teams.

Did not happen

Product Leadership + AI Expert

Google

Amazon

The Boeing Company

PayPal

Qualcomm

Michael Hirsch

Product Leadership + AI Strategy | Ex-Sony, Qualcomm, T-Mobile | UW Professor

Cohort 7

Cohort 8

Your team is using AI—but it's chaos. Everyone's got different tools. Someone swears by ChatGPT, another uses Claude. No one can explain what's working. Your "AI strategy" is random experiments with no measurable impact.Other product leaders are building systematic capabilities, transforming teams, and getting executive recognition.This course moves you from AI chaos to AI confidence.In three weeks, you'll:<ul><li>Assess your team's AI readiness using a 6-competency framework</li><li>Design systematic upskilling plans that build real capability</li><li>Build AI product strategies with clear metrics and timelines</li><li>Lead governance decisions that balance innovation with responsibility</li></ul>What makes this different: You work on your actual challenges—not case studies. You use frameworks I've developed with enterprise product teams. You create implementation plans for your context, not generic best practices.Real outcomes from past students: Kate was promoted to Group Product Manager and now leads her company's AI development team. Dan launched his company's AI Studio despite having no coding experience.No technical background required. Just product leadership experience and commitment to execution.

While Your Peers Position Themselves as AI Leaders, Where Does That Leave You?


Diagnose exactly why your team's AI efforts aren't driving business impact

Turn random AI experimentation into systematic capability-building that scales

Make AI governance decisions that protect users without killing innovation

Walk away with implementation plans, not just notes—ready to execute immediately

Product Managers stuck taking notes while less experienced colleagues lead AI initiatives because they can articulate strategic value better

Senior PMs recently promoted to team leadership discovering that building AI-capable organizations requires completely different skill sets

Product Leaders managing AI experimentation theater: everyone uses different tools, no one can explain what works, leadership wants answers

At Product Faculty, we have a core belief we share with our members: "Don't compete—contrast instead." This principle is the key to building great products, but it's even more critical for the leaders building them. In a world where AI tools are becoming a commodity, the most indispensable leaders will be those who offer a distinct strategic vision. This program is designed to help you become that contrasted leader—one who architects the winning strategy that the C-suite is looking for. AI Moat Blueprint™ ReviewAs a member of our cohort, you'll receive something we'll never offer again: detailed written feedback on your AI strategy blueprint, personally from Miqdad Jaffer. This is more than a one-time critique; it's your opportunity to internalize a powerful, portable framework for building a defensible moat. The process is designed to forge your contrast as a leader, turning this strategic skill into your personal leadership signature. This level of in-depth, personalized feedback from an OpenAI Product Leader is the kind of strategic guidance typically reserved for executive consulting engagements—a unique opportunity to make yourself indispensable. Early bird pricing available for the first 50 students, prices increasing by $500 after. AI is not just another platform shift; it's a paradigm destroyer. The product playbooks that created the last generation of software are now obsolete. Companies that built durable moats are watching them evaporate overnight. In this new era, a temporary technological edge is not a strategy—it's a trap.The most important question a leader can ask now is not "What can we build with AI?" but "How do we build a defensible, profitable business with AI when our competitors have access to the exact same tools?" This course is the definitive answer to that question. It is not a course about the theory of AI. It is a dense, practical masterclass on the new, non-obvious principles of building a business that can win in the age of AI.As you master the principles of AI Product Strategy:-&gt; You will be able to identify and build lasting competitive moats that are not dependent on the underlying AI model.-&gt; You will learn to price, package, and take AI products to market in a way that is profitable and sustainable.-&gt; You will be able to confidently manage an AI P&amp;L and make high-stakes investment decisions.-&gt; You will better influence your CEO, Board, and executive team because of the clarity and rigor of your strategic thinking. Leaders who master AI Product Strategy will be entrusted to run the most important initiatives at their companies. This will substantially grow their impact, scope, and career trajectory. WHY THIS COURSE:In this practical, examples-heavy course, you will learn and apply the frameworks for building a winning AI business. We will look at dozens of real-world AI products to analyze what makes them defensible (or not). The material is delivered live by a leader from OpenAI, and every hour is designed to make you think about business strategy in ways most leaders never will. SHOULD I JOIN THIS COURSE?This is an advanced course for experienced leaders accountable for the commercial success of their products. There is no specific level cutoff, but you will get the most out of it if you are at least at the Sr. PM / Sr. Eng Lead level, and even more if you are a Director, VP, C-level executive, or Founder. WHERE ELSE CAN I LEARN THIS STUFF?The frameworks in this course are based on hard-won, real-world experience building and scaling products at the very frontier of the AI industry. They are not available in any books, podcasts, or newsletters. This course is the only place to learn them. WHY LEARN FROM MIQDAD JAFFER?Miqdad sits at the unique intersection of a foundational AI platform (OpenAI) and a scaled commercial enterprise (Shopify). He has not only built and scaled AI products to millions of users but now helps lead product at the company building the models themselves. He has a rare, ground-truth perspective on the specific strategies that separate the companies that win from those that become a thin, unprofitable wrapper around an API. WHO SHOULD NOT TAKE THIS COURSE:This course is not for everyone.You should NOT take this course if:You are looking for an introduction to AI or Product Management. This is an advanced strategy course.-&gt;You are primarily looking for tactical skills like prompt engineering or how to use AI tools.-&gt; You believe that having a better AI model is a sufficient long-term strategy.-&gt; You are uncomfortable with ambiguity and prefer clear, "by-the-book" frameworks over learning new mental models for a new paradigm.-&gt; In practice, you prioritize shipping features quickly over building a durable, long-term business.

When everyone has the same APIs, your strategy is your only true advantage.

This course is for experienced leaders (PMs, Eng, Founders) accountable for product success. It is not a foundations course for beginners.

Advanced Program Prerequisites

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

OnDemand Content

Join live sessions to work through real-world AI case studies. Engage with exercises and get your questions answered by expert Miqdad. Gain practical insights that turn theory into action, with direct support tailored to your unique challenges.

Live Case Study and Q&A

Timings for each session have been chosen based on what works best for most product people in practice. Don't worry about missing classes, recordings for all modules will be made available for you to watch in your Maven account.

Optimized for busy execs

Senior Product Leaders (VPs, Directors):Your roadmap is obsolete. Get the frameworks for building a defensible moat and managing an AI P&amp;L.

For Eng. &amp; Tech Leaders: Your tech advantage is temporary. This is the playbook for connecting engineering to a winning business strategy.

For Founders &amp; C-Suite: Strategy is your only durable advantage. This is the playbook on building a profitable company, not just a produc

Build a Lasting Competitive Moat that isn't dependent on having a better model.

Master the New Go-to-Market Playbook for pricing, packaging, and selling high-value AI products.

Manage an AI P&L by understanding the new cost structures and building a compelling business case for your strategy.

Develop a "Full-Stack" AI Strategy that aligns your product roadmap, data acquisition, and GTM motion into a single, defensible system.

Communicate with Confidence and influence your CEO, Board, and executive team because of the clarity and rigor of your strategic thinking.

AI is decimating old business models overnight. Go beyond demos and learn the frameworks to build a lasting competitive moat and win.