I’m a fractional strategic operations partner for Seed to Series C startups facing missed targets, stalled growth, or internal breakdowns. I embed alongside founders to fix what’s not working and build the systems that drive scale by using AI and automation to create leverage without adding headcount. My work has led to outcomes like +238% sales in 30 days, tripled runway, and 68-point margin improvements.

I also coach senior leaders making the leap into fractional work. Through my program, The Fractional Launch Lab, I help them build real businesses with structure, clarity, and revenue, not just another side hustle. Whether I’m rebuilding a pipeline or guiding a founder-turned-fractional, I bring calm execution, strong systems, and strategy that sticks.

I've automated data-intensive internal operations workflows for 10 years, on teams at UC Berkeley, Citi, and Flexport.

I currently help mid-market CPG companies automate their internal processes through my AI startup, Crafty Crow.

With AI know-how and AI SaaS, Crafty Crow clients save 20+ hours a week and save 50-80% of costs as compared to hiring or engaging agencies.