The Neuron

Build Your AI-Powered Content Engine

Airtable

Coinbase

WorkOS

McKinsey & Company

Pete Huang

Co-founder at The Neuron

The secrets to how I consistently and sustainably produce content over months/years at The Neuron.

My framework for sustainable content creation

A hands-on demo of how I repurpose content using AI chatbots.

Use AI chatbots to rework existing content

How I avoid the "blank canvas" problem, even at high content volumes.

Develop high-quality content ideas faster

The world we all live in: AI skills are the #1 driver of your career trajectoryIn 2024 AI is not optional—it's a requirement regardless of the job. But AI is moving so fast that many of us feel on the verge of being left behind. Which model is best at which task? When do I switch models when they come out every week? This isn't just another tech trend. Missing out on AI fluency has career-altering consequences. Longer job searches. Delayed promotions. And soon we'll start seeing vague statements about AI skills in the essential requirements of most tech jobs. But even though AI fluency is THE skill of the 21st century, no one has defined clearly what baseline AI skill expectations look like. The Challenge: Most of us are figuring out the most important skill of our professional lives on our own. How do you level up if you don't know what you're aiming at? That's why I created this course. I believe there are two critical career level-ups in 2024: 1) Understanding which human skills are AI durable and investing in them 2) Learning how to allocate work across human and artificial intelligence Your next ten years will be mostly shaped by these two factors. And this course is designed to make sure your next ten years are great ones by equipping you with the skills, baseline knowledge, and hands-on experience you need to get rolling. The GoalYou'll walk out of this course with more than just foundational knowledge of AI, an understanding of what different models can do, and hands-on skills applying models. You'll have spent time on your own durable human skills as well. You'll have discovered a sense of what you're good at that you can invest in as a human skill alongside evolving artificial intelligence. Ultimately, you'll walk out of this course with a personal toolkit to take you through the next decade with AI. How We'll Get There The AI Career Accelerator is an intensive 3-week program designed to supercharge your knowledge of your own durable skills, fast forward your AI proficiency, and get you going on your career goals—both at work today and for the next ten years. Hands-on Experience: Get practical skills with cutting-edge AI tools like Claude, Replit, Cursor, ChatPRD, ChatGPT, and Playground. Personal Skill Assessment: Figure out your own unique human skill fingerprint, and identify the parts of your skillset likely to remain durable even as AI grows more capable. Real-World Applications: Explore how AI is actually used in various industries and roles. Project-Based Learning: Develop an AI-powered project using a 'small bets' mindset, applying your new skills to real-world scenarios. Career Strategy: Put it all together with a career strategy that leverages both your human skills and a plan around how you want to leverage the skills you learn in class to keep growing as AI evolves. Stay Ahead: Master repeatable approaches to keeping up with AI developments and trends. What sets this course apart:First, what other course helps you figure out what you are good at as a person (that isn't changing in the age of AI) AND helps you level up AI fluency? Besides a laser focus on what really matters for your career, you'll get:1. Interactive live sessions with Nate2. Practical exercises in AI that go beyond theory3. A capstone project with personalized feedback4. A workable career plan in the age of AI5. Ongoing support through a dedicated Slack community Bonus: The Generalist AdvantageAs a hands-on mentor and coach, I've designed this course to stretch your skillset horizontally. My thesis is that generalists will thrive in the AI age, and this course is specifically designed so you develop a broader, more adaptable skill set that enables you to grow your career longterm. That means this course is for anyone in tech who's hungry to grow their AI skillset and multiply value at work and over the next decade. Here are a few examples: 1. Product managers can skill up on foundational AI tech and learn enough to begin using AI to help with PM tasks like customer sentiment analysis. 2. Engineers can figure out their own personal coding workflows in an experiment-friendly space (no prod code here) and develop a plan for growing their own human skillset over time. 3. Entrepreneurs can learn enough about AI foundational technologies to ensure they position products correctly, and get practice leveling up their own personal efficiency with AI. You get the idea! My goal is to get you to conviction and clarity on what you bring to the tech world, so you can develop your own personal thesis on how you add unique value in an AI-driven world. The world has never changed quicker, but hop in with me and let's figure out how to enjoy the ride!

Skill growth in the world of AI has fundamentally changed

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Focus on understanding AI basics and dive into how AI is shaping the career landscape in 2025.

Lesson 1: AI Foundations and the 2025 Career Landscape

Understand real-world AI use-cases and dig into interactive modules focused on understanding how to build with the new rules of the AI landscape.

Lesson 2: Real World AI Use-Cases and Applications

Pick a project and start getting hands-on with building! Work in small groups and get feedback and support as you build.

Lesson 3: Hands-On AI Project Workshop

Use custom prompts and small group conversation to begin thinking through how your own career is changing in the light of AI—you'll leave with tools and confidence to accelerate your career with your new AI skills.

Lesson 4: Building an AI-Leveraged Career Plan

Show off your progress building with AI and get group feedback as well as feedback form Nate live!

Demo Day - Jan 23, 2025 

Close out the course with an optional AMA with Nate, reflecting on learnings and getting extra wisdom for the journey ahead.

AMA (Ask Me Anything) with Nate - Jan 31, 2025

Course schedule

Tech Professionals﻿Product Managers, Engineers, Data Scientists&nbsp;leading AI initiatives.&nbsp;UX/UI Designers&nbsp;exploring AI's impact on experience

Leaders &amp; Founders Tech Leaders&nbsp;guiding AI adoption.&nbsp;C-Suite execs&nbsp;building AI culture.&nbsp;Startup Founders&nbsp;integrating AI into products

Career Advancers Career Changers&nbsp;targeting tech and AI roles in product.&nbsp;Side-gig builders looking to build a 5-9 cashflow-generator

Who is this course for

What you’ll get out of this course

Master key AI tools like Claude, ChatGPT (including Strawberry/o1 model), Replit, and Cursor. Apply these in real-world scenarios to boost your productivity and problem-solving abilities. Develop a personalized AI workflow that you can take back to work right away.

Identify three personal AI quick wins that will level up your career and deepen your personal AI fluency, regardless of your expertise level

Understand AI architecture and foundational concepts in Large Language Models (LLMs). Learn how these shape tech applications in your field. Develop skills to identify and evaluate AI opportunities across various business contexts, so you max your career leverage over time.

Build a repeatable assessment that helps you track how LLMs and other AI technologies are sharpening your specific tech vertical

Grasp AI macro trends, including investment patterns, emerging opportunity spaces, and talent market shifts. Craft a personalized AI-era career plan. Learn to position yourself as an AI-fluent generalist with deep expertise to drive value today at work and over the next 10 years.

Define personal "talent bets" based on long-term AI trends and build a plan to leverage these to accelerate your tech career

Develop strategies to stay current with evolving AI technologies. Cultivate a mindset for ongoing adaptation and growth in the rapidly changing AI landscape. Develop a concrete plan to accelerate your career and differentiate yourself and your tech impact as a "1 of 1" player.

Outline a strong and specific strategy to build and maintain a 5-year edge in your career leveraging AI + next steps to grow over time

Dive deep into the architecture of AI systems, particularly LLMs. Gain insights into how these technologies are applied across different tech domains. Even if you're non-tech, you'll know how transformers work, how attention works, and what reasoning tokens are for. Stay sharp!

Understand AI architecture and foundational concepts in Large Language Models (LLMs) + how these shape tech applications

Survey a wide range of real-world AI use-cases to understand how others in tech are using AI to solve hard problems at work. Develop a radar to identify AI disruptions in your job family and industry, informing product development at work as well as your own career pathway.

Grasp AI macro trends, including investment trends, emerging AI opportunity spaces, shifts in startup development, and talent market changes

Develop hands-on AI build experience through a portfolio-worthy project using a "small bets" mindset. Go from concept to completion, demonstrating your ability to create AI-powered solutions. Gain practical AI use-case fluency to integrate AI into existing products and process.

Survey a wide range of real-world AI use-cases, so you understand how others in tech are using AI to solve hard problems

This course isn't for:<ul><li>AI-fluent engineers focused only on tech implementation</li><li>Those seeking in-depth coding or AI research training</li><li>Established AI leaders with set strategies</li><li>Quick-fix seekers without learning commitment</li><li>Professionals who are content and not hungry to grow</li></ul>

Who is this course NOT for?

Master AI tools, build real projects, and supercharge your career growth in just 3 weeks

Nate Jones

October Cohort

January 2025 Cohort

Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist. You'll evolve from traditional marketing methods to becoming a pioneer in AI-enhanced strategies. By the end of this course, you'll possess the skills to: • Uncover hidden market opportunities using AI-powered research techniques• Create hyper-targeted audience profiles that drive engagement• Craft innovative, AI-informed content strategies that set you apart from competitors• Measure and optimize your AI-driven content initiatives for maximum impact&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Plus you'll gain exclusive access to the Advanced AI Prompting Guide for Content Marketers: Master over 20 cutting-edge AI prompting techniques tailored for content marketing, including chain-of-thought prompting, few-shot learning, and meta-prompting. Leverage 10+ marketing-specific prompt templates to supercharge your content creation process. From optimizing AI-generated content for your brand voice to crafting effective prompts for various AI tools, this guide is your secret weapon for creating compelling, AI-enhanced marketing materials. Includes strategies for popular AI assistants, image generation tools, and a comprehensive glossary of essential AI terms to keep you at the forefront of AI-powered content creation. In addition, this course features the "AI for Strategic Content Marketing: Building the Future of Engagement Workbook" — an invaluable resource available only to course participants: This comprehensive workbook guides you through 13 in-depth modules, covering everything from AI-driven strategic research to innovative content creation tactics. Develop practical skills with hands-on exercises that help you: • Craft AI-assisted SWOT analyses and competitor research• Create detailed AI customer personas for deeper audience insights• Build AI-enhanced content strategies aligned with SMART objectives• Master AI-driven content creation while maintaining your brand voice• Measure and optimize your AI-powered content marketing efforts Packed with worksheets, real-world exercises, and an extensive AI Marketing Toolkit, this workbook is your roadmap to becoming an AI-first content marketing leader. By the end of the course, you'll have the skills and confidence to build a complete, AI-enhanced strategic content marketing plan tailored to your brand and audience. This transformation will position you at the forefront of the content marketing field, equipped with the knowledge and tools to lead in an AI-driven future. You'll gain the confidence to make data-backed decisions, the creativity to develop groundbreaking campaigns, and the technical know-how to leverage AI tools effectively. *Get Reimbursed:&nbsp;Many companies and agencies offer an L&amp;D or education budget that covers the cost of this course. For more information, please see this page: https://maven.com/expense or click on the 'Get Reimbursed' link under the enrollment button. If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

Become an AI-Powered Content Marketing Strategist

Three 1-hour+ live sessions with Lisa Peyton offer direct access to expert insights. Get personalized feedback, dive deeper into AI tools, and solve real-world challenges. These interactive sessions accelerate learning and provide valuable networking opportunities.

Live Sessions Friday December 6th, 13th, and 20th

Weekly hands-on projects apply AI to real marketing challenges:<ol><li>Conduct AI-powered market analysis</li><li>Create detailed audience profiles using AI tools</li><li>Develop an AI-driven content strategy </li></ol> Each project builds practical skills for immediate implementation in your work.

Weekly projects

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

Live, hands-on learning sessions providing guidance and mentorship applying your new AI skills. Not just recorded videos.

LIVE Learning in an Online Classroom environment

PIA, your professor in AI, will be available for the duration of the course to help with assignments and answer your questions around the clock.

Gain 24/7 access to your very own AI professor who is an expert on using AI for content marketing. 

Explore AI's transformative impact on content marketing, from creation to analysis. Learn to leverage AI for data-driven insights, enhancing audience targeting and engagement strategies.

Understand the role of AI in strategic content marketing

Master AI-powered tools for comprehensive market insights. Discover how to analyze trends, consumer behavior, and competitor strategies more efficiently, leading to data-driven strategies and targeted marketing efforts.

Learn how to use AI tools for market research and analysis

Harness AI to create rich, dynamic audience personas. Learn to analyze vast data sets, uncover hidden patterns, and predict consumer behavior, enabling hyper-targeted content and personalized marketing strategies.

Develop detailed target audience profiles using AI

Leverage AI to craft powerful, data-backed content strategies. Learn to strategize content creation, distribution, and performance measurement, ensuring your marketing efforts resonate with audiences and drive measurable results.

Create data-driven content marketing strategies with AI

Create AI-powered customers to collect valuable data, and deepen your understanding of audience needs and behaviors.

Design AI customer companions to enhance audience understanding

Learn how to approach measuring the value of your AI projects.

Measure the value and impact of AI in content marketing initiatives

Official professional certification of “AI for Strategic Content Strategy” course completion. Suitable for LinkedIn profiles, resumes, CV's, and other professional materials. Reimbursement Info:<a href="&nbsp;https://maven.com/expense" rel="noopener noreferrer" target="_blank">&nbsp;https://maven.com/expense</a>

Course Professional Certification & Reimbursement Funds

Master AI-powered content marketing to craft innovative strategies, understand audiences, and stay ahead of competitors.

Lisa Peyton

Senior AI & Experiential Marketing Strategist and Professor

Fall 2024 - October

Winter 2024

Do you want to create content that's more creative, higher quality, and written faster with AI—without sounding like it was generated by a machine? This three-week, four-session course will teach you how to collaborate with AI to create content that outshines anything you could do solo, while significantly reducing the time spent on creation and making the process more enjoyable. Designed for marketers focused on content creation, this course will boost your productivity and improve content performance—helping you make a bigger impact on your organization. What makes this course different? Led by Natalie Lambert—a former industry analyst, two-time CMO, and Google’s first Applied AI for Marketing Executive—this course draws on over two years of hands-on experience using AI to elevate marketing and drive measurable results. At Google, Natalie helped marketing teams find the best AI use cases and tools. Now, she works globally with companies of all sizes to enhance their impact. This course combines all that proven expertise to give you everything you need to know to use AI immediately for better content—because I know you don't have time to learn all the tools and read countless best practices on your own. Over three weeks, you'll attend one recorded and three live sessions, where you’ll: 1) Master AI for Content CreationUse AI tools to create blogs, social media posts, and other text-based content, while maintaining your brand voice and personal style. This hands-on approach means you'll be actively using tools like ChatGPT, Gemini, Google AI Studio, Claude, and Poe to create real content throughout the course. 2) Use AI for Market Research &amp; PersonasGather market insights, automate audience research, and build accurate, data-driven personas that provide feedback on your strategy and content. This hands-on approach means you'll be actively using Perplexity and the tools mentioned above to gather insights and build personas in real time. 3) Optimize Content with Personalized AI ModelsBuild personalized AI models in your voice, style, and tone to optimize and scale your content for better performance—saving time and improving quality. This hands-on approach means you'll be actively building and refining models using ChatGPT, Gemini, and Poe throughout the course. 4) Explore AI Tools for Non-Text-Based ContentThis hands-on experience will have you experimenting with AI tools that support graphics, video, podcasts, infographics, and more. You'll create content beyond text, including graphics, video, podcasts, and more, throughout the course using Adobe Firefly, Qlip, Suno, Infography, NotebookLM, and ElevenLabs. If you don't have access to these tools, I will provide demos so you can still learn and participate. 5) Understand AI’s Limits and Avoid PitfallsLearn the strengths and limitations of AI in marketing, avoid common mistakes, and navigate the legal and ethical considerations to ensure your AI-powered content is both compliant and impactful. You'll gain practical knowledge to identify pitfalls, mitigate risks, and leverage AI's potential to its fullest. Each session is interactive and hands-on, allowing you to build AI models, learn best practices, and explore various tools and techniques to create content in real time, applying all of this directly to your content strategy. You'll also get direct access to Natalie during office hours for personalized feedback. By the end of this course, you will: 1) Decrease your time spent on content and significantly improve its performance. 2) Master the AI tools, best practices, and personalized models to use in your marketing content. 3) Know AI’s ethical considerations and best practices. 4) Create a tangible portfolio of AI-driven content designed to elevate your marketing. 5) Have a LinkedIn-ready AI for Content Marketing Certification to showcase your skills. Unlike other AI courses, this one isn’t just about the tools—it’s about how to use them strategically to make a tangible impact on your brand and audience. Plus, the course is often eligible for employer reimbursement through professional development programs, making it a valuable investment in your career.

Cut through the AI hype and master tools that transform your content marketing.

Quick meet-and-greet, discussion on pre-reads, and answer any questions you have.

Tuesday, November 26 (Optional)

From December 3rd to December 17th, we will have a live session every Tuesday. I will be available for 30 minutes following each session to answer questions.

Tuesdays

After session 2 &amp; 3, there will be an assignment that allows you to practice what you learned as well as create models that will help you create content in your roles.

Course Schedule

Content creators looking to streamline their workflow and produce more engaging content

Marketing managers seeking to optimize their content strategy and drive better results

Entrepreneurs and small business owners looking to leverage AI for content marketing success

Understand generative AI's strengths, limitations, and strategic uses, along with the key technical aspects relevant to marketers. Learn to navigate challenges, avoid common pitfalls, and mitigate risks—ensuring your AI-driven marketing remains reliable, authentic, and compliant.

The must-know information about generative AI for marketers

Learn to use AI tools to generate content quickly and effectively, customized for your audience. Master prompt crafting, refine AI outputs, and leverage persona-based feedback to create top-quality marketing materials, transforming your content strategy.

Master the art of AI content creation

Get hands-on experience by applying AI tools to real-world content marketing scenarios. Each week, you'll engage in practical activities that develop key skills and create personalized AI models, empowering you to enhance your marketing workflow right away.

Hands-on AI projects for immediate impact

Develop custom AI models that enhance your content creation. Once created, these models will be saved in your personal account, giving you exclusive access and the ability to use them indefinitely, empowering you to be a more efficient and effective marketer.

Build personalized AI models to elevate your marketing

Earn an AI for Content Marketing certification upon completing the course. This certification showcases your expertise in applying AI tools to real-world content marketing scenarios, giving you a competitive edge on LinkedIn and your resume.

Receive certification to boost your career

Master the AI tools best for content creators, build custom models, and create high-impact content to elevate your marketing.

Natalie Lambert

AI Entrepreneur & Speaker, Former Applied AI for Marketing at Google, 2x B2B CMO

Live course begins on December 3rd. The first on-demand session will be available on November 25th.

Nov-Dec 2024

People who can code get farther in life by solving problems with software. It is even more rare and impactful if your role is not as a developer but you can also code, for example a product manager who can code, a marketer who can code, or a sales person who can code, etc. The ability to code is a super power. These developer combos don't need to go talk to another developer in order to get something done, they can just make the thing themselves. Benefits for people who code: 1) Save time and money by building tools that automate tasks for themselves or others.2) Get promotions at work for technical contributions OR grow a business as an entrepreneur. So, why aren't you building your own software? Because learning to code is hard, and even if you know how to code, coding takes a long time. But, what if you didn't have to be the one to actually write the code? What if you could tell someone else what code to write and they did whatever you said (really fast) and never slept? This is exactly what AI can do. AI is now so good that it not only can help you code, it can even code for you. It's like having your own engineer who will build anything you want, at any hour of the day, and they just cost $20/month. What would you build if you knew how to do this? Knowing how to tell an AI to build software is the most high value skill you can learn today. Most people don't know how to do it, simply by learning a little bit you will already be one of the most skilled in the world. This course will teach you everything you need to know in order to build anything simply by telling the AI what to code. WHAT YOU WILL LEARN: - All of the tips and strategies- How to overcome issues and roadblocks- How to setup your developer environment- What AI to work with- How to build user sign in, save and pull data from a database, and integrate with services like OpenAI and Stripe- How to deploy your app for others to use WHAT YOU WILL BE ABLE TO BUILD: - Internal tools- An entire social network- AI apps- iPhone apps- Literally anything, no matter how complex or ambitious YOU SHOULD TAKE THIS COURSE IF: - You are excited to be able to build things- You are ok with getting frustrated WHY LEARN FROM ME: I have been building software since 2007 when I moved to Silicon Valley at age 19. I learned product management from Josh Elman, one of the most successful product managers in tech (LinkedIn, Facebook, Twitter, Robinhood, Apple). I've been working with AI specifically since 2016 as CEO of Octane AI, an AI company where we power AI for millions of people. I was one of the first people to get access to OpenAI's technology, years before ChatGPT was released. And more specifically... Over the past 90 days I have used AI to build at least one new app a day. I do speedruns where I see how much of an app I can build in 30 min, 60 min, etc. Just like going to the gym, but for coding with AI. I’ve also watched hours and hours of videos of developers screen sharing themselves building with AI, I’ve watched interviews with the founders of these AI tools where they give insights into their own tips and tricks, I’ve looked through forums, and chatted directly with anyone and everyone who is building this skill. Over the past three months I have gone&nbsp;very&nbsp;deep on learning everything there is to know about coding with AI. And I want as many people in the world to be able to do this too. Creating is just so fun and rewarding, my brain craves to create and coding with AI is one of the most amazing creative experiences. I’m here to deliver one very clear message to you:&nbsp;You can now build anything you ever wanted simply by telling an AI to build it for you. Social networks, cooking apps, iPhone apps, games, anything. ANYTHING. How does coding with AI work? What have people used AI to build? How exactly can you use AI to code an app? How can you copy my strategy for learning to code with AI? What does the future of coding with AI look like? I’m going to answer all of these questions for you in this course. I’m going to show you how to build an entire app. Yes you. Let’s do this.

Learn to Solve Problems With Your Own Software

Learn step by step how to start a new project, how to tell the AI what to code, and all the tips and strategies you need to build anything.

5+ Hours of Coding Lessons

Two one hour sessions a week for 3 weeks dedicated to Q&amp;A + Hands on trainings where we will code with AI together and get updates from all students on how their apps are progressing.

2x Weekly Live Coding + Q&A

You will work on your app outside of class as you learn to code with AI.

Weekly exercises and projects

Non-technical founders &amp; entrepreneurs&nbsp;who want to build their own MVPs quickly without depending on developers. Perfect for those with idea

Product Managers, Designers, Marketers, &amp; Business folks&nbsp;who want to increase their technical capabilities and build their own tools and pro

Engineers &amp; technical professionals&nbsp;looking to 10x their productivity by mastering AI-powered development workflows and tools.

It might sound intimidating, but you will learn to do this in your sleep.

How to setup your AI development environment, even if you've never coded before

This is an emerging skill and you will know all of the most current tips and strategies.

Real world tips and strategies for getting AI to code exactly what you want

You will make an actual app with NextJS, Tailwind, Supabase, and OpenAI. It will have signup/login, a database, and even AI.

You will successfully code an app, and you will be surprised at how fast you will be able to do it

You will be so good at coding with AI that you will be able to create apps and tools for work and personal use, and it will be just as easy as writing an email.

You will be able to solve problems with software

Hands on class where you will build any app you want, simply by telling AI what to do. No coding experience needed.

Lightning Lessons

Build Your AI-Powered Content Engine