Org Design For Your Design Org

Hosted by Kristin Skinner

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What you'll learn

Identify the most effective design team structures

Learn how to establish a strong foundation and organization design framework for your design organization

Activate your team’s strengths through Creative + Ops

Identify the qualities of effective design teams, essential for successful creative + operational partnership

Assess your organization’s ideal design team

Learn how to assess your team’s effectiveness through Foundation, Output, and Management

Why this topic matters

As a Design Executive, your remit spans innovating, building, and sustaining, and often these areas of focus are in conflict with each other. It takes a clear strategy and durable plan to navigate these conditions. This lesson focuses on how you can organize and activate your teams and organizations most effectively.

You'll learn from

Kristin Skinner

Chief Experience Officer, &GSD

Kristin Skinner is a design executive and globally recognized thought leader in design leadership and organization design. Her executive experience includes leadership roles at Expedia Group, Chase, Capital One, Microsoft, and Adaptive Path. She is co-author of Org Design for Design Orgs: Building and Managing In-House Design Teams, the first book dedicated to the organization, management, and operations of in-house design teams. A frequent conference keynoter, Kristin co-created the DesignOps Summit series—the foremost Design Operations event—and has curated the Leading Experience conference.


Kristin is the founder and Chief Experience Officer at &GSD, an Executive Leadership Advisory, where she advises startups and corporations such as Nordstrom, Nike, Grab, Adobe, Zendesk, Wells Fargo, Grubhub, the Institute of Design for Ireland, the City of Vancouver, and many others, on Design Leadership and Organization Design.

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