Specifics are in vogue. Let's add some to your work story

Hosted by DG McCullough

Wed, Jul 16, 2025

4:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

Invite your network

What you'll learn

Gain more notoriety and recognition. Improve your brand

Replace vague, ambiguous descriptions of your work with intriguing specifics which help us get it—and celebrate it

Employ 5 journalism tactics to add specificity to your work

Learn crisp ways to apply data, details, and context from a former reporter at the Economist, FT of London, & Guardian.

Coach to our blockers. Discuss how vagueness helps & hinders

Vagueness disconnects. Specifics connect. Get more comfy adding colorful gems, meaningful facts, and depth. Worry less.

Why this topic matters

Vague work descriptions can sandbag high-performers by causing us to blend in too much and sound generic vs fabulous. Colorful context, comparisons, description, and imagery can liberate us, without showing off one bit, once we know how. While most business professionals don't study journalism, many I've coached find this reporter-approach to storytelling helpful, if we want to stand out.

You'll learn from

DG McCullough

Communications Coach for Fortune 500 & Fortune 100 Leaders

I've coached over 1,000 military and business leaders across 9,000 sessions and trained over 1,500 MBA and journalism students to become awesome writers and speakers as their journalism and business communications professor. I've written for the world's best business publications, including the Economist, FT, and Guardian. I adore mining for colorful gems and specifics, because they lift our story—from flimsy to powerful and memorable.

Coached (and coach) leaders at

Google
CHANEL
American Express
BlackRock
Deloitte

Learn directly from DG McCullough

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