Bootstrapped Giants

Road to creating a $1 million newsletter

beehiiv

Andrew Warner

CEO, Bootstrapped Giants. Founder Mixergy. Previously founded Bradford & Reed

Tyler Gillespie

Head of Partnerships at beehiiv. Previously founded Content Pros.

3 simple techniques will help you build your audience, consistently.

Build your audience

Learn how to write about your business in a way your readers will enjoy reading .

Promote your business (without being pushy)

Learn 4 simple techniques for generating revenue from your newsletter.

Generate revenue

If you're a leader, you’ve built your success on talent and drive. But to make an impact beyond your immediate circle, you need more than raw ability—you need to be heard by turning your ideas into impact. Many experienced professionals struggle to write in a way that captures attention. Maybe your ideas don't land as powerfully as they should. Perhaps you hesitate to publish, unsure if your writing will resonate. Or you’ve struggled to streamline your process, keeping you from writing faster and with more clarity. It doesn’t have to be this way. With the Writing Accelerator, you’ll learn a proven system that has worked for +160 alumni and will professionalize your writing, help you reach thousands (if not millions) of readers, and grow your audience. You’ll leave with actionable insights, refined writing habits, and the ability to publish confidently. WHAT YOU CAN EXPECT:This course combines cutting-edge learning science with actionable strategies. You’ll gain practical tools, expert feedback, and a structured process that turns your thoughts into polished, professional articles. Every workshop focuses on both strategy and execution. By the end, you’ll have not only the skills to write but the confidence to do it at a world-class level. You’ll leave the course with:● 1 to 3 professionally written and published articles (depending on your time commitment).● A clear path to continue growing your audience and reaching millions of readers.● A bulletproof system to keep your writing sharp and impactful long after the course ends. COURSE CONTENT:●&nbsp;How to choose the best platform for your writing (Substack, Medium, LinkedIn, personal blog).●&nbsp;How to craft headlines that attract thousands of readers●&nbsp;Master the art of writing introductions that captivate●&nbsp;Develop a repeatable, idea-to-paper process to professionalize your writing●&nbsp;Grow your audience and build a loyal following●&nbsp;Edit efficiently and effectively—save time while improving quality. EXTRAS:●&nbsp;Lifetime access to video recordings of all live sessions via the Maven platform.●&nbsp;PDF summaries of the course for easy reference.●&nbsp;Direct access to Eva for personalized feedback and guidance.●&nbsp;Optional co-writing and coaching sessions to refine your work.●&nbsp;AI prompts and custom-built GPTs to accelerate your writing process.●&nbsp;A behind-the-scenes look at Eva’s personal knowledge management system (including Kindle Notes, Readwise, and Obsidian workflows). WHO THIS COURSE IS FOR:This course is for professionals who●&nbsp;Want to grow their thought leadership and communicate their ideas more effectively.●&nbsp;Struggle with consistency and need a structured, actionable writing system.●&nbsp;Are ready to grow their audience and make a lasting impact through strategic writing. The goal isn’t just to teach writing techniques—it’s to help you internalize them, so that writing becomes a consistent and effective part of your professional toolkit. Each session will provide you with the tools, feedback, and frameworks needed to elevate your writing and grow your influence. If you’re ready to become a confident, consistent, and impactful writer, this course is for you. Reach out to hello@evakeiffenheim.com for any questions, corporate trainings, and group/student discounts.

Professionalize Your Writing in Just 3 Weeks

If you want to become a great writer, consistency matters most. You will establish the mindset that helped successful authors continue throughout rejections.

How to get into the mindset that fuels sustainable growth

You will no longer struggle to get your thoughts on the paper. You'll get a focused approach so you can put your ideas on paper. This module will help you find inspiration, have a personal knowledge management system for collecting ideas, creating articles, and deriving motivation from it.

How to have endless article ideas and pick the best ones

Most people think it's the content that matters. But if your headline is bad, nobody will read your work. That's why you need to know how to write great headlines. In this module, you'll apply headline hacks you can repeat over and over again.

How to write headlines that get you thousands of readers

Platforms change. Emails don’t. Your follower’s email address is their most permanent online identity. You will learn how to set up your newsletter in a way that helps you grow your audience. You will create a powerful call-to-action and build or improve your own e-mail landing page.

How to build and grow your e-mail list 

You'll no longer struggle where to start. You'll establish your own arsenal of first sentences and introduction techniques. You'll learn frameworks you can use to share what you know in compelling ways.

The art and science of introductions that hook people in

You will no longer stress about your work not being good enough and your mind getting in the way. You will have my editing framework that will make you feel relaxed and confident about your work so you can hit publish several times a month. ​

How to edit your work to make it 10x better without 10x the work

I'll guide you through my RoamResearch and Obsidian setup. You will learn how you can build your personalized, high-quality personal knowledge management system with minimum maintenance.

How to manage your personal knowledge for effective writing

Tying all modules together you'll leave this course with templates, frameworks, tools, and motivation to continue writing.

Your repeatable idea-to-paper process for attracting an audience online

a step-by-step writing and learning process

Live sessions on Tuesdays and Thursdays (recorded and forever accessible if you miss them).

Tuesdays and Thursdays

You learn best through applying and practicing. During the cohort, you will be held accountable to submit 3 articles that combine everything you've learned. We offer an optional co-writing session. If you get stuck, we will be there to support you.

Guided self-paced action items

Course schedule

Executives and entrepreneurs eager to share insights, stand out as thought leaders, and become a trusted voice beyond their immediate circle

Professionals in tech, finance, or consulting, who want to communicate effectively in technical domains and showcase their expertise.

Writers and creatives seeking a clear, actionable structure to consistently publish high-quality articles.

This course is ideal for 

Topics covered

A clear publishing strategy that suits your expertise, goals and audience.

Choose the right platform (Medium, Substack, or blog) to amplify your reach.

Apply this mindset to overcome blocks and keep creating long after the course.

The mindset to develop the resilience to maintain a consistent writing habit.

Reduce your writing time from 12 to 3 hours, and publish with confidence.

Idea-to-paper workflow to consistently publish high-quality articles.

Leave with repeatable frameworks (including GenAI prompts) to produce clear, engaging articles.

Tools and templates for compelling headlines, introductions, and structure that captivate readers.

Leave the course with a live landing page, a compelling call-to-action to convert readers to followers, and a growing email list to expand your influence.

An optimized email landing page to grow your audience independent of platforms.

This feedback will help you refine your writing, elevate its impact, and build sustainable habits for improvement.

Personal feedback on up to three articles to uncover your blind spots and build on your strengths.

Become a better writer in 4 weeks. Turn your thought leadership into impact and grow your audience. Quick, actionable, proven.

Eva Keiffenheim

Teacher turned writer, TEDx speaker

WOA8

WOA9

Do you want to cut your campaign development time by 60%? In this hands-on, 4-hour workshop, you’ll master AI tools to create an entire marketing campaign from scratch—images, video, voiceovers, and background music. You’ll gain the skills to craft engaging, AI-powered ads faster and more creatively than ever before. By the end of the course, you’ll walk away with a fully-polished advert or promotional video ready to share, plus the knowledge to apply AI to future campaigns and social content that showcases your product or service. For a glimpse of what you’ll achieve, here’s an ad I created for a mock skincare brand using the same tools and techniques covered in the course: https://www.youtube.com/watch?v=mPrYR9ZpdtM Learning Outcomes:🛠️ Understand key AI tools for content creation.🧑‍💻 Craft effective prompts to guide AI outputs.📹 Produce a complete, professional ad using a range of AI tools.

Master AI-powered marketing in just 4 hours and create campaigns that stand out

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Tuesdays 

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

📈&nbsp;Marketing professionals.

👩 Entrepreneurs and businesses.

🎬 Content creators &amp; teams looking to accelerate workflows.

Who is this course for

What you’ll get out of this course

You will get an overview of AI tools for creating impactful images, videos, voiceovers, and synthetic music. By course end, you’ll confidently produce high-quality, AI-powered content that enhances your brand.

Understand AI tools for marketing and promotional content creation.

Build a complete, engaging campaign from start to finish. Use ChatGPT to design a strategy and turn concepts into compelling content that resonates with your audience—all in record time.

Create Full Campaigns using AI

Develop personalised images and videos to showcase your brand. Whether it’s a product launch or seasonal campaign, you’ll gain the skills to bring your unique ideas to life.

Design Custom Brand Content

Master prompting techniques for ChatGPT, MidJourney, Flair AI and Suno and more. Learn how to generate high-quality, brand-aligned visuals and content with exclusive tips and tricks.

Develop Powerful Prompts

Learn to fine-tune AI outputs to meet your campaign goals. Customise images, videos, and audio to align perfectly with your branding and create a polished final product.

Refine AI-Generated Content

Bring your media assets together into a cohesive video ad or promotional video. By course end, you’ll be able to streamline production and elevate your marketing and promotional content creation to new heights.

End-to-End Production Skills

Learn to create a full marketing campaign with AI tools in 2x2-hours—images, video, voiceovers & music. Perfect for marketers and creators.

Melanie Moeller

Cohort 2

Creating lovable email programs is a much more complex problem to solve than regular email campaigns and flows. There are many scenarios to consider to ensure your program has real legs and is not simply a soft echo of your core product experience but adds true incremental value. The most thoughtful email programs are perceived as product features (not marketing fluff) and can&nbsp;improve retention, engagement,&nbsp;and&nbsp;monetization. Not to mention overall product sentiment. After taking this course, you will be able to make a truly informed decision on how to choose your north start 'why' and what the actual lift will likely be. Not just to get the program off the ground, but to maintain it over the long haul if it truly is successful. You will also learn what an email is capable of from a personalization and dynamic content standpoint. Grammarly Insights, for example, is mostly automated but has over 56 possible live-text scenarios over the course of 8 weeks. Not to mention various content rules based on which user persona is receiving the email. I will walk you through backend and front-end decisions. Many brands want a personalized digest similar to the one we shipped at Grammarly (nearly 10 years ago) and either underestimate the lift and/or underdevelop their MVP. I'll share frameworks for strategy, insights on development cycles, &amp; discuss potential impact. I'll also detail the front-end and back-end realities. This course will be useful—not just for CRM &amp; Retention folks—but also for x-funtional partners on the product, data &amp; technical side. Building a versatile and impactful email program is not for the faint of heart, but if you are passionate about creating something wonderful, the TLC will be worth it. The bottom line is that you must set a high bar to build world-class product experiences your customers will love. I can offer a reality check before you go down this road.

More App than Email

Class times are optimizing for accessibility for students spanning from the EU to North America. All sessions will be recorded. And recordings will be available to download in the student portal w/in 48 hours after each sessions take place.

We will meet on Tuesdays & Thursdays back to back for 2 weeks

The final 15 minutes of every class session will be for Q&amp;A. You will not hurt my feelings if you leave at the 1-hour mark and don't partake. There is also an optional dedicated Q&amp;A session on the final Friday (see below)

Q&A Opportunities

This is an opportunity to bring up any remaining topics or questions, like an office hours session.

Final (Optional) AMA Session

This course is more lecture &amp; deep case study focused than excercise focused. That said, I will provide a prompt at the end of each session for you to bring into the next class. This is to lay the foundational strategy in place for your brands potential digest.

A Note on Projects & Homework

Lifecycle, CRM, Retention, and Email Marketers. Brand-side or agency side, B2C or B2C, and any vertical who wants to build a digest.

Technical engineering, growth, or product team members who will drive or support the development of an email digest.

Data scientists or analysts who will support the pipeline and/or data schema requirements to drive your personalization.

Gut-check the level of effort to stand up a scalable personalized email program that truly adds value for your users.

Learn new ways to automate dynamic sections of emails so they are more persona-driven.

Determine your own north star 'why' for your brand's strategy as well as an overall content strategy to deliver on this promise.

Learn from Grammarly's triumps and tribulations for mantaining this program over the last 10 years.

Make an informed decision on whether to go down the development road or not and also where to handle in-house vs. external partners.

Improve monetization, engagement, and sentiment from a highly-personalized, data-rich email program. 

Drew Price

Lifecycle Marketing Advisor & Mentor

Cohort 3

Do you yearn for a business that maximizes your skills, experience, and earning potential? Or does it feel like no matter how hard you work, your dream of having a successful company remains elusive? Imagine achieving independence, having control of your schedule, and working with high-paying clients who inspire you. If this resonates, you're not alone. Many of my clients faced similar challenges before joining forces with me. They discovered that the key to landing dream clients on LinkedIn lies in crafting an irresistible offer that leaves them unable to say no. The best part? You don't need new skills or to become a marketing mastermind. This live masterclass equips you to launch your irresistible offer and secure high-paying clients in just seven days. This exclusive opportunity is limited to maximum 6 participants, ensuring personalized guidance and support to help you reach your goals.

Tired of struggling to attract quality clients & not seeing results on LinkedIn?

Discover how to create and curate content that connects using organic and paid tools to accelerate your results.

Discover & Gain Clarity

Learn LinkedIn best practices, including optimizing and using your profile to attract prospective clients.&nbsp;

Learn & Gain Leads / Clients

Use templates, tools, example posts, and case studies to get the most of LinkedIn with laser-focused effort.

Implement & Get Paid

Dive into the Course Materials Early with Exclusive Access to Videos, Templates, and Exercises for a Head Start on Achieving Your Goals.

Unleash Your Potential 

Explore the core strategies from the course materials to optimize your strategies for LinkedIn. Engage in a live working session for instant progress. Gain valuable live feedback and guidance from Lida and your peers. Ignite your business and get results right away.

Fast Track Your Success 

As a business owner myself, I know that time is money, so I’ve condensed everything I’ve been consistently teaching and practicing for many years. I am also offering one-on-one strategy sessions for more support to help you accelerate your success. Looking forward to meeting you!

Optional 1:1 Coaching Session

Folks who wish to transform a dormant LinkedIn page into a magnetic one that builds brand, attracts quality leads, and gets real $ outcomes.

You are willing to learn and apply tips less than 1% of LinkedIn users know to&nbsp;build brand awareness, generate leads, and earn more income.

You wish to deliver outstanding results with ease, bid farewell to pricing negotiations, and magnetize your high-quality leads via LinkedIn.

I'll help you craft a top-notch personal brand and company page

Creating the best first impression on LinkedIn

Optimizing your content strategy on LinkedIn

We'll get into WHO you connect with and HOW

Strategically building your network on LinkedIn

Sharing your expert voice - in groups and beyond

Winning algorithm love - how to optimize your reach and engagement

We'll finalize with a practical (i.e. achievable) plan

Bringing it all together on LinkedIn

Stand out on LinkedIn, now! Help your clients find you, with tips 99% of LinkedIn users don't know. Build a brand, gain leads, and get paid!

Lightning Lessons

Road to creating a $1 million newsletter