practical skills and tangible tools to accelerate your career immediately
Go deeper with a course
What you'll learn
An easy template to plan paid media AND messaging.
Using the funnel, you'll learn what media to buy and what messages to craft at every stage of the funnel.
Optimize to squeeze more value from your campaign.
Learn how to optimize your ad creative, messaging and CTA (call to actions) AND learn how to optimize media channels.
Why this topic matters
Most brands who are new to advertising waste most of their money.
Why?
They don't focus on the entire funnel. They don't use the right media mix, they don't know how to pull prospects down the funnel. They use the wrong messages.
This mini course will set you on the right path from the start!
You'll learn from
Patricia Galea
UCLA - Marketing Instructor SVP, Head of US Performance Marketing at IPG Mediabrands
Over 20 years managing digital and data driven advertising for the world's top brands and innovative start ups. Consumer and BtoB SaaS brands.
Brands: Amazon, Disney, Spotify, VMware, Draiver BtoB SaaS, VW, Lexus, Discovery Warner Bros., Nestle and others.
Previously at
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