Generalist Guild

Launch Frame Lesson – Frame Exec Attention in 90s

adidas

Pinwheel Healthy Kids Phone

Skribe

Recharge

Capital Factory

Isaiah McPeak

Serial Tech Founder + High Stakes Communications Coach

Starting a decisionmaking conversation must engage the "I need to decide, now" trigger in VCs/execs.

Launch to Decisionmakers in 90s to Frame Choices

"Walking through" a deck is an expected trope, and why execs/VCs don't pay great attention. Slides are RAM!

How to use slides as dynamic, high-level memory (like RAM)

Your brain doesn't need to deal with "remembering" how to say what you actually really know.

How to use "verbal drafting" instead of memorizing

Bring a proposal, pitch, or decision problem that you have coming up. I'll transform your launch with it, live.

How to implement the Launch Frame today

Now with AI tools: Prep for tough conversations, elevate your writing, and speak with confidence. Don’t miss this cohort! ------Learn how to use AI tools to increase your influence, communicate effectively, and be viewed as a leader across your organization. Designed for emerging leaders and seasoned professionals alike, this course helps you build executive presence, sharpen your communication skills, and boost you into the top 1% of effective communicators and leaders. Through practical exercises, real-life use cases, and AI prompts and tools, we will explore together:➡️ how the nuances of body language, clothing, and tone affect your perceived seniority and authority➡️ how to choose powerful words and frame your communications at an executive level➡️ how to command a (virtual) room and influence others in remote-first environments➡️ tips and tricks for building a confident mindset ahead of high-stakes conversations➡️ how investing in relationships outside the room affects the power you hold within it You will learn to communicate with clarity and confidence, adapt your approach based on stakeholders, and drive effective decision-making in complex situations. You will also learn AI prompts and tools to help you prep for high-stakes conversations, draft executive communications, identify and improve your verbal quirks, and more. The course offers live practice sessions and take-home projects to help you apply what you've learned in your workplace, along with live Q&amp;A sessions to deepen your understanding. By the end of the course, you will be equipped with the tools to manage high-stakes conversations with ease. Join us to enhance your leadership capabilities, build authentic connections with other classmates, and accelerate your career trajectory. ---Expected Outcomes﻿Enhanced Communication Skills: Clear, confident, and effective communicationImproved Body Language: Effectively use non-verbal cues to project authority and confidence.Stronger Emotional Intelligence: Learn to frame your communications from the receiver's perspective to 10X impact and adoption.Higher Influence and Persuasion: Proven techniques to persuade and motivate others with different backgrounds, experiences, and priorities.Increase Your Power and Confidence: Build self-assurance to lead and influence others effectively.Accelerated learning with AI Tools: Use AI to help you prep, practice, and improve all aspects of written and verbal communication. ---From A Successful CPO &amp; CTO in Silicon Valley Yue shares the highest impact tactics and frameworks from 15+ years of executive leadership in Silicon Valley and coaching hundreds of senior executives and leaders. Yue invested in her own executive presence as a double minority (Asian, Female) to get promoted from PM to CPO in less than 15 years, landing mission-critical roles at Tier 1 Sequoia-backed startups and Meta alike. ----Join Hundreds of Alumni from:Slack, OpenAI, Instacart, Guild Education, SurveyMonkey, Amazon, Uber, Venture Firms, Revolve, Paypal, Braze, Meta, Thumbtack, Google, Capitol One, Figma, Microsoft, AI startups, EY, Deloitte, All Raise, Sift, Sprout Social, and more.

Communicate with confidence and impact up, down, and sideways 

Course syllabus

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

Course schedule

Senior Managers, Directors, and Principal ICs who aspire to be a part of senior leadership. Min 4 years of work experience.

Those who feel overlooked or talked over, and want to better manage a room, increase their influence, and get noticed.

Those who want to more effectively communicate their value, seniority, and leadership style to their leaders or hiring managers.

Who is this course for

What you’ll get out of this course

Learn how to facilitate and stand out as a leader in executive reviews, VP-level discussions, and large group meetings.

Land high-stakes conversations and get decisions to stick

Improve your body language, voice control, and emotional intelligence. Learn how to develop a commanding presence, gain respect, and improve your leadership capabilities.

Increase your presence and command of a room visually

Learn how to frame your communications based on your audience (executives, peers, team, technical, not technical, etc), answer difficult questions on the spot, and move critical conversations forward.

Adapt your communication style to effectively influence across functions and org lines

Maintain and enhance executive presence in remote-first or remote-only environments. Learn to build rapport and direct your influence through video.

Battle-tested tactics for virtual and remote-first workplaces

Build rapport with executives, gain their trust, and manage their expectations effectively.

Meet and manage up to your leadership with confidence

80%+ of communication is non-verbal. Maintain a powerful posture at the table and virtually. Have your presence acknowledged. Learn to use your appearance to your advantage. Accessorize your way to visibility and power.

Polish your appearance, posture, and tone to gain respect

Women and Minorities face additional challenges when it comes to holding power and building influence. Learn unique tactics for balancing gender and cultural norms and contradictory expectations!

Overcome biases and stereotypes in executive leadership

Learn how to use AI tools to help you practice for high-stakes conversations, improve your verbal communication, and draft concise written communications.

Use AI tools to prep and practice

Command attention, speak with impact, and inspire action. Now with AI to help you prep, write, and perform

McKinsey & Company

Instagram

Thumbtack

Harvard University

Yue Zhao

Chief Product & Technology Officer, Executive Coach, Author, Venture Partner

EP June 25

Sep25

Without it… That critical budget you need?&nbsp;Out of reach. The headcount you’re pushing for?&nbsp;Denied. The dependency you need prioritized?&nbsp;Not happening. The promotion you deserve?&nbsp;Maybe next year. Without the power to persuade, you’re stuck on the sidelines. Others who can rally teams, secure resources, and inspire action move forward. Their products get funded. They’re given a seat at the table. And when the time comes – they get promoted. Meanwhile, you stay in place, struggling to gain traction. I get it. Convincing people to take action&nbsp;can be frustrating. You have a vision. You have a strategy. You have a plan. You have&nbsp;all&nbsp;the things. Yet, despite your strong – maybe even groundbreaking – ideas, they get lost in endless rounds of approval. Stakeholders are indecisive. Leadership hesitates, and asks “for more data”. You find yourself trapped in an endless cycle of planning, proposals, and presentations.&nbsp; I’ve been in your shoes. For a long time, I felt stuck while others seemed to move forward effortlessly. But I found a system that helped me break through the noise – one that took me from leading a team of 5 to leading a 300+ org at Google, and helped me secure 9-digit budgets and close Fortune 50 partnerships. And now, I’m going to teach you my system. - - - - - HOW THIS COURSE WILL TRANSFORM YOU:You'll become known as the PM who can rally a room, persuade senior leaders, and shape strategy through influence – not just ideas. You'll be able to frame your message to be persuasive, engaging, and memorable – in every meeting, presentation, or written update. You’ll walk away with a repeatable system to craft your message for impact. Whether you're pitching a roadmap, defending a strategy, or asking for resources, you’ll know exactly how to make your message land with power and clarity. YOU SHOULD TAKE THIS COURSE IF:- You want execs to stop seeing you as a solid PM and start seeing you as a leader.- You want to turn your ideas into outcomes – not just discussions.- You want your vision to ignite excitement, not indifference.- You want people to take action immediately – not just nod their heads politely.- You want to confidently control the room, even when you're not the most senior person in it.- You want to build a reputation that travels ahead of you into every new role. The most important reason:👉🏼 If you want to be a Product Leader, learning how to influence at scale is an absolute must. WHAT'S INSIDE:Here are just some of the topics we'll cover: → 4-Step Story Framework→ 3 Core Principles of Great Storytelling→ Create Your Story Map→ Design Your Narrative Flow→ Captivate Your Audience's Attention→ Design Amazing Decks,&nbsp;Fast→ Control the Room with Ease→ Close the Loop the Right Way→ Amplify Your New Superpower Plus: Projects, Instructor/Peer Feedback, and Live Coaching BONUS:For this upcoming cohort, I am including a 30-minute private "Ask Me Anything" session you can use within 6 months of the course. We can work on one of your pitches together. We can talk about your career. Or we can cover something else. It's your choice! - - - - - WHY LEARN FROM ME?I wasn’t born a natural storyteller. It’s a skill I built over 25 years by studying the world's best copywriters, deconstructing compelling arguments, and relentlessly practicing my craft. It became my edge. In fact, my ability to "frame and persuade" was specifically cited when I was asked to lead a 300+ org at Google. Now, I teach this system to the next generation of Product Leaders – through courses, corporate workshops, and product conferences. HEAR WHAT PAST STUDENTS HAVE TO SAY: "I love that this course is so concise, direct, and filled with practical frameworks, advice, and tips."- Director of PM @ Google "I find myself using Roshan’s framework every day, both at work and at home."- Chief Product Officer @ Provi "The signal to noise ratio is off the charts!"- Product Leader @ Electronic Arts "What stood out was how practical it was – I could apply everything right away."- Founder @ Startup "I gained so much in such a short amount of time from this incredibly effective workshop."- PM @ Google

Influence is THE #1 skill for Product Managers.

12–2pm Eastern • 5–7pm London • 9:30–11:30pm India Topics include:<ul><li>4-Step Story Framework</li><li>3 Core Principles of Great Storytelling</li><li>Story Maps</li><li>Design Your Narrative</li><li>Captivate Your Audience</li><li>Design Amazing Decks, Fast</li><li>Control the Room</li><li>Close the Loop</li><li>Amplify Your New Superpower</li></ul>

Day 1 | Day 3 | Day 4 – Core Sessions

12–1:30pm Eastern • 5–6:30pm London • 9:30–11pm India Volunteer students get live coaching on their real pitches using the Story Map. Seeing pitches sharpen in real-time is often the most eye-opening part of the workshop. Ends with an open Q&amp;A/AMA.

Day 2 – Live Coaching + AMA (Optional)

After Days 1 &amp; 3, you’ll get an optional exercise to apply what you’ve learned. Submit for my feedback, and share with the cohort for peer input. Quick, actionable, and highly recommended to sharpen your skills.

At-Home Practice & Feedback (Optional)

For this upcoming cohort, I am including a private 30-minute "Ask Me Anything" session you can use within 6 months of the course. We can work on one of your pitches together. We can talk about your career. Or we can cover something else. It's your choice!

Private AMA Session with Roshan (BONUS)

Mid-level to Senior-level Product Managers looking to ascend to leadership roles.

Product Leaders looking to hone their skill and coach their teams to be more influential.

Ambitious early-career PMs aiming for rapid career growth.

Who this course is for

Most people lack a systematic way to create stories. Every time they have to create one, they start from scratch – which is so much harder.

Craft persuasive stories with a clear, repeatable system

Most people assume the audience will pay attention. That’s not how it works. You must learn to make people&nbsp;want&nbsp;to hear you.

Make your message irresistible to your audience

Your audience won’t take action just because you told them to. You must learn to make your arguments&nbsp;convincing.

Drive decisions and action with the strength of your message

Learn how to walk into any meeting or exec review with a clear story, total confidence, and full control.

Own the room and present with calm authority

Become known as the PM who can rally a room, persuade senior leaders, and shape strategy through influence – not just ideas.

Build a career-defining reputation as an influential storyteller

Get direct feedback and tactical advice from Roshan through exercises, Q&amp;A, and a private coaching session – so you can apply the course to your real-world work right away.

Personalized 1:1 guidance

Turn ideas into outcomes. Master the persuasive storytelling system I used to secure 9-digit budgets & close Fortune 50 deals at Google.

Google

Yahoo

Oracle

Bazaarvoice

Roshan Gupta

Cohort 1

Cohort 2

Early in your career:-- You are rewarded for working harder and independently solving problems.-- You earn more credibility by knowing more and demonstrating domain expertise.-- You get more scope (and promoted!) by taking on more with a “can-do” attitude. But your career will stall unless you learn to:-- Build and lead teams and systems to solve problems rather than do the work yourself.-- Collaborate with other experts to manage trade offs across different domains.-- Deliver results through others by mobilizing and coordinating people across different functions and perspectives. What’s particularly difficult about this transition is that nobody prepares you for it; you are expected to just figure it out. I have coached many clients who come to me in frustration that they are no longer exceeding expectations as they once were, and I’m the first person to tell them that their job has changed. I’ve also had clients who feel stuck and can’t figure out what is keeping them from reaching their next level of leadership. This class is designed to share the secrets of this transition with a wider audience. This course is for you if you feel stuck in your job or career. Perhaps you are a senior individual contributor or a front-line manager who keeps getting passed over for the next promotion with feedback about being more strategic, or having more presence or influence. Or perhaps you have earned more scope but are drowning under the work, seeing no way to get it all done. In this course, you will learn how to:-- Effectively influence a broader range of stakeholders by speaking to their interests.&nbsp;-- Design structures and processes to scale your leadership in alignment with your values.-- Articulate an inspirational vision so you can ask for the help you need to create it.-- Develop the presence to drive action with other executives and leaders.-- Increase your trust in your resilient capacity to handle difficult situations and conversations.-- Create a roadmap towards your ideal job rather than just climbing a ladder that others define.-- Focus on what really matters and say no to everything else. The material in this class is based on my personal experience working with the top leaders of Google as the Search Ads Chief of Staff, as well as coaching over a hundred clients to greater scope and promotions. Scroll down for testimonials. How you will get the most value:This is not a sit back and listen course. We will have active discussions in class, and I will expect you to experiment with putting what we discuss into practice between sessions. The more you engage, the more benefit you will get. This course is not for you if you expect me to hand you the answers. The real value of the course will be in your reflection and engagement between our live sessions. As I say to all of my coaching clients, "Nothing changes because we talk. Your life will change when _you_ change your life." Bonus material:-- A free copy of my book, You Have A Choice: Beyond Hard Work to Meaningful Impact-- Video recording of all live sessions via the Maven platform-- A private Slack group to connect with your cohort and share insights between sessions and after the workshop completes.&nbsp;-- Discounted 1:1 coaching sessions with Eric

The next level of your career requires embracing new mindsets and skills.

This course is for those who have grown through their early career, and want to grow their impact beyond what they can do as an individual.

8-10 years of career experience

The classes will be structured as 1 hour of content and live coaching from Eric and Q&amp;A, and an optional 30 minutes of group coaching where you can get advice on your particular situation. Sept. 4, 11, 18, 25, Oct. 2

Live class sessions on Thursdays

Between sessions, I expect students to practice the skills we discuss, applying them in their day-to-day professional interactions. I will also challenge them to experiment with changing their default behaviors and responses to certain situations, to help them develop new skills.

Weekly practices and experiments

You're a senior IC or front-line manager wondering what you have to do differently to get to the executive level.

Your performance feedback no longer celebrates your expertise and effort, and instead focuses more on strategy, influence, and presence.

You are working harder and longer but falling further behind. Doing more isn't sustainable so you need to find a new way to get things done.

This course is for you if: 

Changing your mindset will allow you to generate results from your organization without you being directly involved. By learning how to align those around you behind your vision and values, you will understand how to lead ever more people with a unified purpose.

How to scale your leadership to create greater team and company impact

Develop the presence to command respect from executives and other leaders by getting clarity on what you have to offer.

Increased confidence and executive presence.

Success as an executive depends on working cross-functionally with other leaders to deliver company results. I will help you build the skills to effectively influence a broader range of stakeholders by speaking to their interests.&nbsp;

Greater influence across the leadership team. 

Learn to co-create a collaborative vision of what needs to happen, secure commitments to that vision from relevant stakeholders, then hold them accountable to help you create it.

How to deliver on complex projects through influence and persuasion rather than control.

By understanding your own triggers and limiting beliefs, you will increase your resilient capacity to handle difficult situations. I will help you develop the key skill of accepting people and circumstances as they are, rather than as you wish they were.

How to better handle difficult conversations, including political conflict, while remaining calm. 

Instead of climbing a career ladder defined by others and anchoring on external metrics like title and compensation, you will look inward to understand what motivates and energizes you. Then, you will create a <a href="https://www.linkedin.com/pulse/creating-work-you-want-eric-nehrlich-hv2ue/?trackingId=8FGSN37KQ6uJu4EG5HEB7A%3D%3D" rel="noopener noreferrer" target="_blank">roadmap towards a more meaningful and satisfying job</a>.

A path for continued career growth without working unsustainable hours.

Your continued career growth depends on changing how you work from what brought you success early in your career. 

Eric Nehrlich 

January 2025 Cohort

September 2025 Cohort

In this course, you will gain a powerful toolkit of decision-making frameworks used by top performers—from mental models and probabilistic thinking to prioritization techniques and scenario planning. They'll learn to cut through complexity, reduce bias, and make thoughtful, timely decisions with greater clarity and less regret. Through hands-on exercises, real-world examples, and peer discussions, students will internalize a repeatable process they can apply to high-stakes choices in work, life, and leadership. At work: Evaluate which product ideas to prioritize, make smarter hiring decisions, or decide whether to pivot a project—using tools like the Eisenhower Matrix or Expected Value calculations. In your career: Navigate tough choices like switching jobs, asking for a promotion, or starting a business by applying frameworks like regret minimization or inversion. In personal life: Use structured thinking to decide where to live, how to invest your time, or manage trade-offs like saving vs. spending—reducing decision fatigue and second-guessing. In leadership: Make high-leverage calls with confidence, communicate decisions with clarity, and coach your team through ambiguity using the same frameworks.

Transform into a more confident, structured, and strategic decision maker

A 3 hour session to introduce you to the tools, framework and techniques to take your decision making muscle to next level

Saturday

A monthly office hour where we will host live Q&amp;A and guest sessions

3x Monthly Office Hours

Professionals, Entrepreneurs, and ambitious individuals

Someone who often thinks, "I wish I had a better way to decide"

A career switcher or life planner seeking clarity and structure in major decisions

Learn and apply battle-tested models like second-order thinking, OODA loop, and mental models to approach decisions with clarity and structure

Master proven decision-making frameworks

Spot the hidden mental traps—like confirmation bias or sunk cost fallacy—that cloud your judgment, and replace them with rational, reflective thinking

Identify and overcome cognitive biases

Design a repeatable, flexible process that helps you make high-stakes decisions confidently, consistently, and with less regret

Build a personal decision-making system

Use practical tools for evaluating trade-offs, reducing overthinking, and navigating ambiguity in both personal and professional contexts.

Make faster, smarter choices under uncertainty

Master the most powerful decision making protocols through proven tools, practical frameworks, and real-world applications

Lightning Lessons

Launch Frame Lesson – Frame Exec Attention in 90s