How to 40x Your Webinar Content With AI

Hosted by Will Leatherman

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Founder-Led Content: Turn Cold Buyers Into Warm Pipeline
Will Leatherman and Jacob Bank
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What you'll learn

Turn one webinar into 20-40 pipeline-ready assets

Extract the AI workflow that converts webinar transcripts into LinkedIn posts, newsletters, clips, and BOFU content.

Apply guardrails that prevent generic AI content

Use my editing checklist and prompt patterns to maintain founder voice and spiky POV across all automated drafts.

Launch a sustainable content system for small teams

Map webinar moments to TOFU/MOFU/BOFU assets, set minimum cadence, and measure attribution from content to pipeline.

Why this topic matters

Most B2B teams produce webinars but struggle to extract ongoing value. This system turns one recording into weeks of founder-led content that drives demos and qualified leads—without losing authentic voice or requiring a large team. Learn the exact workflow used by teams at Valley, HeyReach, and AirOps.

You'll learn from

Will Leatherman

Founder at Catalyst Content; builds AI content systems for B2B teams

Will Leatherman is Founder of Catalyst Content, where he builds AI-powered content engines for B2B GTM teams. His "transcript-first" system helps founders and subject-matter experts turn webinars, customer calls, and internal insights into executive-led thought leadership that generates pipeline.


He's worked with teams at Valley, HeyReach, Salesforge, Instantly, and AirOps to create workflows that monitor industry trends, extract insights from conversations, and repurpose expert knowledge into LinkedIn posts, newsletters, and sales enablement assets. At AirOps, his approach 6x'd LinkedIn demo bookings in 90 days.


Before founding Catalyst in 2024, Will served as CMO at Parcl (blockchain-based real estate platform), where he led brand and content strategy that drove 300% growth in user acquisition. Earlier, he held creative strategy roles at Billion Dollar Boy, working with brands including Campari Group, Kate Spade, NARS, and WeWork.

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