Sarah Adam

Influencer Marketing That Delivers

Head of Influencer Marketing, Wix

Learn how to spot authenticity, value, and performance signals so you can pick creators who truly move the needle

How to choose the right influencers

Discover why creative freedom is non-negotiable—and how to set guardrails that bring out creators’ best work

How to give creators freedom (without losing control)

Master the art of giving constructive feedback that sharpens performance without killing authenticity

How to deliver feedback that improves content

Course OutcomesCreate an influence plan by understanding human psychology, organizational dynamics and political styles.Improve core interpersonal skills to amplify your influence.Develop Emotional Intelligence and Positive Intelligence to ensure great outcomes in high stakes situations. Course SyllabusHow to embrace a high integrity savvy influence modelHow to account for organizational dynamics and power structuresHow to leverage human psychology to change mindsHow to use processes to build alignment and deep commitmentHow to use principled decision frameworks to drive complex tradeoffsHow to improve core interpersonal skillsHow to strengthen Emotional Intelligence and Positive IntelligenceBuild a custom plan to achieve your influence outcomes and grow your skills FormatBlend of principles/frameworks combined with application to your scenarios in breakout groupsIn-class &amp; take home exercises to practice interpersonal skillsWorksheets &amp; exercises to develop emotional intelligence &amp; positive intelligenceTemplates to develop organization understanding and improve relationshipsTemplates for influence strategy Your PeersProduct Managers, Engineers, Designers, Data Scientists, User Researchers from 50+ companies including Apple, Amazon, Google, Meta, Microsoft, Adobe, Square, Lyft, Uber, PayPal, Instacart, Grammarly, Discord have taken this course and found it life changing.

Develop an actionable strategy to become an influential leader.

Course syllabus

11:00am - 7:00pm Eastern TimeRecording will be available.

Saturday, Jan 20

Sunday, Jan 21

Course schedule

Strong Product thinkers Product Manager - Designer - Engineer - User Researcher - Data Scientist who want to increase their influence.

People who encountered career obstacles as a result of not having an extensive influence skills toolkit.

People who feel others with similar hard skills are rising faster and want a roadmap to improving their influence / soft skills.

Who is this course for:

What you will get out of this course

Understand the differences between political styles ranging from cynic to machiavellian to leader. Embrace the mindset for Influence Without Authority to operate in a high integrity savvy manner.

How to embrace a high integrity savvy influence model

Learn to build an influence map of your organization, identify incentive structures for individual people &amp; teams, and develop a plan that accounts for these diverse needs.

How to account for organizational dynamics and power structures

Understand how people form opinions, the shortcuts the human mind takes in decision making, the need for humans to be right and proven processes for changing minds.

How to leverage human psychology to change minds

Learn to develop a plan that includes the right mix of 1:1s, small &amp; large group meetings, async feedback on documents, and review prep check-ins with leads to drive strong outcomes.

How to use processes to build alignment and deep commitment

Develop the right mindset, leverage key decision frameworks and include balanced advocacy to influence individuals, small groups and large organizations.

How to use principled decision frameworks to drive complex tradeoffs

Practical exercises to build trustful relationships, listen deeply, speak precisely, write collaboratively and negotiate effectively.

How to improve core interpersonal skills

Toolkit to manage your emotions and navigate other people's negative emotions to produce positive outcomes. Toolkit to manage your psychology, stay in the game and produce outstanding results.

How to strengthen Emotional Intelligence and Positive Intelligence

Leave the course with an operational plan to achieve your influence outcomes (big rocks, small pebbles and daily sand) and a growth plan for your influence skills.

Build a custom plan to achieve your influence outcomes and grow your skills

Principles, processes, skills and frameworks to influence people, have more impact and grow in your career.

Satish Mummareddy

Cohort 12

Cohort 13

In today's AI-saturated world, stakeholders are buried in data and auto-generated content. But content alone doesn't win buy-in. It doesn't move hearts or change minds. What stands out? A message that's clear, resonant, and impossible to ignore.&nbsp; You need persuasion. When every PM has access to the same AI tools, persuasion is the one skill that becomes your unfair advantage – the human edge AI can't replicate. Without it… That critical budget you need?&nbsp;Out of reach. The headcount you're pushing for?&nbsp;Denied. The dependency you need prioritized?&nbsp;Not happening. The promotion you deserve?&nbsp;Maybe next year. Without the power to persuade, you're stuck on the sidelines. Others who can rally teams, secure resources, and inspire action move forward. Their products get funded. They're given a seat at the table. And when the time comes – they get promoted. Meanwhile, you stay in place, struggling to gain traction. I get it. Convincing people to take action&nbsp;can be frustrating. You have a vision. You have a strategy. You have a plan. You have&nbsp;all&nbsp;the things. Yet, despite your strong – maybe even groundbreaking – ideas, they get lost in endless rounds of approval. Stakeholders are indecisive. Leadership hesitates, and asks "for more data". You find yourself trapped in an endless cycle of planning, proposals, and presentations.&nbsp; I've been in your shoes. For a long time, I felt stuck while others seemed to move forward effortlessly. But I found a system that helped me break through the noise – one that took me from leading a team of 5 to leading a 300+ org at Google, and helped me secure 9-digit budgets and close Fortune 50 partnerships. And now, I'm going to teach you my system. - - - - - HOW THIS COURSE WILL TRANSFORM YOU:You'll become known as the PM who can rally a room, persuade senior leaders, and shape strategy through influence – not just ideas. You'll be able to frame your message to be persuasive, engaging, and memorable – in every meeting, presentation, or written update. You'll walk away with a repeatable system to craft your message for impact. Whether you're pitching a roadmap, defending a strategy, or asking for resources, you'll know exactly how to make your message land with power and clarity. 100% RISK-FREE GUARANTEE:I'm so confident this course will transform the way you persuade – if you attend the live sessions and complete the projects but don't feel a significant shift in your ability to persuade, I'll refund your full tuition. I stand behind your success. YOU SHOULD TAKE THIS COURSE IF:- You want execs to stop seeing you as a solid PM and start seeing you as a leader.- You want to turn your ideas into outcomes – not just discussions.- You want your vision to ignite excitement, not indifference.- You want people to take action immediately – not just nod their heads politely.- You want to confidently control the room, even when you're not the most senior person in it.- You want to build a reputation that travels ahead of you into every new role. The most important reason:👉🏼 If you want to be a Product Leader, learning how to influence at scale is an absolute must. WHAT'S INSIDE:Here are just some of the topics we'll cover: → 4-Step Story Framework→ 3 Core Principles of Great Storytelling→ Create Your Story Map→ Design Your Narrative Flow→ Captivate Your Audience's Attention→ Design Amazing Decks,&nbsp;Fast→ Control the Room with Ease→ Close the Loop the Right Way→ Amplify Your New Superpower Plus: Projects, Instructor/Peer Feedback, and Live Coaching BONUS:For this upcoming cohort, I am including a 30-minute private "Ask Me Anything" session you can use within 6 months of the course. We can work on one of your pitches together. We can talk about your career. Or we can cover something else. It's your choice! - - - - - WHY LEARN FROM ME?I wasn't born a natural storyteller. It's a skill I built over 25 years by studying the world's best copywriters, deconstructing compelling arguments, and relentlessly practicing my craft. It became my edge. In fact, my ability to "frame and persuade" was specifically cited when I was asked to lead a 300+ org at Google. Now, I teach this system to the next generation of Product Leaders – through courses, corporate workshops, and product conferences. HEAR WHAT PAST STUDENTS HAVE TO SAY: "I love that this course is so concise, direct, and filled with practical frameworks, advice, and tips."- Director of PM @ Google "I find myself using Roshan’s framework every day, both at work and at home."- Chief Product Officer @ Provi "The signal to noise ratio is off the charts!"- Product Leader @ Electronic Arts "What stood out was how practical it was – I could apply everything right away."- Founder @ Startup "I gained so much in such a short amount of time from this incredibly effective workshop."- PM @ Google

Influence is THE #1 skill for Product Managers.

12–2pm Eastern • 5–7pm London • 10:30pm–12:30am India Topics include:<ul><li>4-Step Story Framework</li><li>3 Core Principles of Great Storytelling</li><li>Story Maps</li><li>Design Your Narrative</li><li>Captivate Your Audience</li><li>Design Amazing Decks, Fast</li><li>Control the Room</li><li>Close the Loop</li><li>Amplify Your New Superpower</li></ul>

Day 1 | Day 3 | Day 4 – Core Sessions

12–2pm Eastern • 5–7pm London • 10:30pm–12:30am India Volunteer students get live coaching on their real pitches using the Story Map. Seeing pitches sharpen in real-time is often the most eye-opening part of the workshop. Ends with an open Q&amp;A/AMA.

Day 2 – Live Coaching + AMA (Optional)

After Days 1 &amp; 3, you'll get an optional exercise to apply what you've learned. Submit for my feedback, and share with the cohort for peer input. Quick, actionable, and highly recommended to sharpen your skills.

At-Home Practice & Feedback (Optional)

For this upcoming cohort, I am including a private 30-minute "Ask Me Anything" session you can use within 6 months of the course. We can work on one of your pitches together. We can talk about your career. Or we can cover something else. It's your choice!

Private AMA Session with Roshan (BONUS)

Mid-level to Senior-level Product Managers looking to ascend to leadership roles.

Product Leaders looking to hone their skill and coach their teams to be more influential.

Ambitious early-career PMs aiming for rapid career growth.

Who this course is for

What you’ll get out of this course

Most people lack a systematic way to create stories. Every time they have to create one, they start from scratch – which is so much harder.

Craft persuasive stories with a clear, repeatable system

Most people assume the audience will pay attention. That's not how it works. You must learn to make people&nbsp;want&nbsp;to hear you.

Make your message irresistible to your audience

Your audience won't take action just because you told them to. You must learn to make your arguments&nbsp;convincing.

Drive decisions and action with the strength of your message

Learn how to walk into any meeting or exec review with a clear story, total confidence, and full control.

Own the room and present with calm authority

Become known as the PM who can rally a room, persuade senior leaders, and shape strategy through influence – not just ideas.

Build a career-defining reputation as an influential storyteller

Get direct feedback and tactical advice from Roshan through exercises, Q&amp;A, and a private coaching session – so you can apply the course to your real-world work right away.

Personalized 1:1 guidance

Turn ideas into outcomes. Master the persuasive storytelling system I used to secure 9-digit budgets & close Fortune 50 deals at Google.

Google

Yahoo

Oracle

Bazaarvoice

Roshan Gupta

Cohort 2

Cohort 3

Looking to cut your campaign development time by 60% while driving higher revenue with the power of AI? This hands-on course equips you with the practical skills needed to create compelling campaigns and video advertisements from scratch. Course Details: 📌 Format:⏳ 4-hour live sessions via Zoom (2x2 hours) covering:🤖 Introduction to AI in Marketing✍️ Crafting Campaigns with ChatGPT🎨 Creating Images using Midjourney🎥 Producing Professional Video Footage using AI🎬 Turning Your Clips into a Story🎙️ Generating Voiceovers &amp; Background Music🚀 Optimising Content for Different Platforms⚖️ Ethical Considerations in AI Marketing(See syllabus section for more details) 🎁 Bonus Content:📺 Two additional recordings to watch in your own time:⏳ 2-minute recorded instructor intro🤖 Bonus lesson on AI agents (unlocked after course completion) Project Work: Expect to spend an additional 1–3 hours working on a practical project outside of live sessions.Duration: One comprehensive week of learning and creating.Throughout the course, you’ll master AI tools for crafting images, videos, voiceovers, and background music, culminating in a fully polished promotional video or advert for your product or service. This is more than just a course—it’s a fast track to confidently using AI to supercharge your marketing strategy. By the End of the Course:You’ll have a completed advert or - promotional video, ready to share across your platforms.You’ll gain the expertise to use AI tools to create impactful campaigns and social content tailored to your brand.As a bonus, you’ll also gain access to a recorded lesson on AI agents—cutting-edge technology to automate and innovate your content creation even further.For a sneak peek at what’s possible, check out an my example ad that created for a mock skincare brand, showcasing the tools and techniques you’ll learn in this course. You can find my ad at the end of the thumbnail video in right hand corner of this page. What You Will Learn:💡 How to create AI-powered marketing campaigns that stand out.🛠️ The best AI tools for your needs, including ChatGPT, MidJourney, Hailuo AI, Flair AI, Eleven Labs, and Suno AI.📝 Expert prompt techniques to get consistent, high-quality results from AI.⏱️ Time-saving workflows that streamline content creation, from ads to videos to voiceovers.🎯 Project-based application: Complete a guided project to practice and perfect your skills.

Master AI-powered marketing in just 4 hours and create campaigns that stand out

Dates and times for the live sessions will be agreed upon with participants in advance to ensure that no one misses out.

2 Live Sessions: 120 minutes each (4 hours total)

The guided project takes 1–3 hours (of your own time), depending on the complexity of your marketing campaign and video ad. I’ll be available throughout to answer questions and support you in creating a polished, ready-to-post ad that meets your goals.

Hands-on Project 

📈&nbsp;Marketing professionals.

👩 Entrepreneurs and businesses.

🎬 Content creators &amp; teams looking to accelerate workflows.

Who is this course for

You will get an overview of AI tools for creating impactful images, videos, voiceovers, and synthetic music. By course end, you’ll confidently produce high-quality, AI-powered content that enhances your brand.

Understand AI tools for marketing and promotional content creation.

Build a complete, engaging campaign from start to finish. Use ChatGPT to design a strategy and AI tools to turn concepts into compelling content that resonates with your audience—all in record time. <a href="https://www.youtube.com/watch?v=mPrYR9ZpdtM" rel="noopener noreferrer" target="_blank">Here an example</a> created in just 1 hour using the same tools &amp; techniques.

Create Full Campaigns using AI

Develop personalised images and videos to showcase your brand. Whether it’s a product launch or seasonal campaign, you’ll gain the skills to bring your unique ideas to life.

Design Custom Brand Content

Master prompting techniques for ChatGPT, MidJourney, Flair AI and Suno and more. Learn how to generate high-quality, brand-aligned visuals and content with exclusive tips and tricks.

Develop Powerful Prompts

Learn to fine-tune AI outputs to meet your campaign goals. Customise images, videos, and audio to align perfectly with your branding and create a polished final product.

Refine AI-Generated Content

Bring your media assets together into a cohesive video ad or promotional video. By course end, you’ll be able to streamline production and elevate your marketing and promotional content creation to new heights.

End-to-End Production Skills

Create a full marketing campaign in 2x2 hours ! Guided project to build your video ad using AI for images, video, voiceovers, and music.

Melanie Moeller

AI Marketing Mastery Cohort 3

Cohort 4

This 8-week cohort helps you build a brand that doesn’t just sell, but resonates—leveraging the BELONG™ Framework to ground your marketing in applied psychology, human connection, and ethical influence. With 80% of consumers more likely to purchase from brands that offer personalized experiences (Epsilon) and 90% of millennials saying authenticity is important when choosing who to support (Stackla), the need for human-centered marketing has never been greater. You’ll learn how to harness behavioral science and neuroscience to connect with how people actually think and feel while using AI tools to amplify your humanity, scale your impact, and automate with authenticity. By the end of the cohort, you'll be able to view marketing through a new lens (a psychologically aligned one) AND you’ll have a complete, psychologically aligned marketing plan ready to implement. You’ll Walk Away With:- A crystal-clear understanding of your ideal audience and what drives their decisions- A Value Aspiration Statement that aligns your mission with your customer’s deeper needs- Messaging that’s rooted in neuroscience and designed to engage attention and emotion- A full, ethically aligned funnel that attracts and retains the right people organically- A complete marketing plan tailored to your business goals and customer journey How We’ll Do It:- Weekly one-hour live trainings that move from insight to implementation through the BELONG™ framework- Real-world examples, scripts, and messaging rewrites that show you how, not just what- Biweekly office hours with hot seats to work through blockers (optional) and refine your work in real time- A bonus 1:1 implementation session to finalize your plan and get expert feedback

Build Your Ethical Brand and Acheive Sustainable Growth

Wednesdays are 60-minute live sessions focused on structured teaching, real-world examples, and Q&amp;A. Tuesdays are biweekly 60-minute office hours where you can join hot seats, move through blockers, and get personalized support from Chelsea and your peers.

Tuesdays & Wednesdays

Each week focuses on a core element of the BELONG™ Framework with clear, actionable assignments. You’ll receive written recaps, templates, and examples to guide your implementation and build your final marketing plan step by step.

Weekly Projects

Every participant receives a bonus 1:1 session with Chelsea at the end of the cohort. We’ll review your plan, identify next steps, and make sure you’re set up to implement with confidence and clarity.

Private 1:1 Implementation Session with Chelsea

Small Business OwnersStill wearing all the hats? Make sure your marketing aligns with your values — and actually works.

EntrepreneursWhether you're just starting or scaling, build a marketing approach that honors your mission and values.

In-House MarketersUplevel your strategy with psychology-backed tools that foster belonging and real customer connection.

Knowing your audience is about more than demographics. We’ll use psychology to uncover how they see themselves, what motivates them, and what actually drives their decisions. You’ll leave with an identity map and decision drivers that shape every part of your marketing.

Identify exactly who your audience is—and what drives them

You don’t have to choose between your mission and your marketing. We’ll identify the overlap between your business’s higher purpose and your customer’s deeper aspirations. This is the foundation of ethical marketing that resonates—and converts.

Align your values with what your audience truly wants

Want your marketing to stick? We’ll explore how attention, memory, and motivation work—and how to design messaging that taps into each. You’ll practice rewriting your own content using psychology-backed frameworks that build trust and emotional resonance.

Craft messaging that works with the brain, not against it

You don’t need to hustle or rely on ads to build consistent interest. We’ll map out attraction, engagement, and retention loops that create organic, ongoing growth. You’ll leave with a sustainable system you can actually maintain.

Design a sustainable demand system that grows with you

Your brand story isn’t about you—it’s about who your audience becomes through you. We’ll use storytelling psychology to help you write from their point of view and create connection. You’ll get frameworks, feedback, and a ready-to-use brand narrative.

Tell a story your audience sees themselves in

Marketing isn’t one message—it’s a journey. We’ll map your customer’s decision-making process and align your strategy at every stage. You’ll finish with a full psychological journey map that turns attention into action and trust into loyalty.

Guide customers from first touch to full transformation

Each week, you’ll create part of your marketing strategy — from audience insights to messaging, funnels, and brand story. By the end of the cohort, you’ll bring it all together into a full, cohesive marketing plan that reflects your values and speaks directly to your audience.

Build a complete, psychologically aligned marketing plan you can actually use

Your bonus implementation call is designed to turn clarity into action. We’ll review your full plan together, identify gaps or sticking points, and outline your next steps—so you walk away with not just ideas, but confidence in how to move forward.

Get expert feedback in a 1:1 implementation session to bring your plan to life

Your marketing can be authentic, powerful, AND profitable. Build an ethical brand with a full marketing plan all based on psychology.

Lightning Lessons

Influencer Marketing That Delivers