Sarah Adam

Influencer Marketing That Delivers

Head of Influencer Marketing, Wix

Learn how to spot authenticity, value, and performance signals so you can pick creators who truly move the needle

How to choose the right influencers

Discover why creative freedom is non-negotiable—and how to set guardrails that bring out creators’ best work

How to give creators freedom (without losing control)

Master the art of giving constructive feedback that sharpens performance without killing authenticity

How to deliver feedback that improves content

Course OutcomesCreate an influence plan by understanding human psychology, organizational dynamics and political styles.Improve core interpersonal skills to amplify your influence.Develop Emotional Intelligence and Positive Intelligence to ensure great outcomes in high stakes situations. Course SyllabusHow to embrace a high integrity savvy influence modelHow to account for organizational dynamics and power structuresHow to leverage human psychology to change mindsHow to use processes to build alignment and deep commitmentHow to use principled decision frameworks to drive complex tradeoffsHow to improve core interpersonal skillsHow to strengthen Emotional Intelligence and Positive IntelligenceBuild a custom plan to achieve your influence outcomes and grow your skills FormatBlend of principles/frameworks combined with application to your scenarios in breakout groupsIn-class &amp; take home exercises to practice interpersonal skillsWorksheets &amp; exercises to develop emotional intelligence &amp; positive intelligenceTemplates to develop organization understanding and improve relationshipsTemplates for influence strategy Your PeersProduct Managers, Engineers, Designers, Data Scientists, User Researchers from 50+ companies including Apple, Amazon, Google, Meta, Microsoft, Adobe, Square, Lyft, Uber, PayPal, Instacart, Grammarly, Discord have taken this course and found it life changing.

Develop an actionable strategy to become an influential leader.

Course syllabus

11:00am - 7:00pm Eastern TimeRecording will be available.

Saturday, Jan 20

Sunday, Jan 21

Course schedule

Strong Product thinkers Product Manager - Designer - Engineer - User Researcher - Data Scientist who want to increase their influence.

People who encountered career obstacles as a result of not having an extensive influence skills toolkit.

People who feel others with similar hard skills are rising faster and want a roadmap to improving their influence / soft skills.

Who is this course for:

What you will get out of this course

Understand the differences between political styles ranging from cynic to machiavellian to leader. Embrace the mindset for Influence Without Authority to operate in a high integrity savvy manner.

How to embrace a high integrity savvy influence model

Learn to build an influence map of your organization, identify incentive structures for individual people &amp; teams, and develop a plan that accounts for these diverse needs.

How to account for organizational dynamics and power structures

Understand how people form opinions, the shortcuts the human mind takes in decision making, the need for humans to be right and proven processes for changing minds.

How to leverage human psychology to change minds

Learn to develop a plan that includes the right mix of 1:1s, small &amp; large group meetings, async feedback on documents, and review prep check-ins with leads to drive strong outcomes.

How to use processes to build alignment and deep commitment

Develop the right mindset, leverage key decision frameworks and include balanced advocacy to influence individuals, small groups and large organizations.

How to use principled decision frameworks to drive complex tradeoffs

Practical exercises to build trustful relationships, listen deeply, speak precisely, write collaboratively and negotiate effectively.

How to improve core interpersonal skills

Toolkit to manage your emotions and navigate other people's negative emotions to produce positive outcomes. Toolkit to manage your psychology, stay in the game and produce outstanding results.

How to strengthen Emotional Intelligence and Positive Intelligence

Leave the course with an operational plan to achieve your influence outcomes (big rocks, small pebbles and daily sand) and a growth plan for your influence skills.

Build a custom plan to achieve your influence outcomes and grow your skills

Principles, processes, skills and frameworks to influence people, have more impact and grow in your career.

Satish Mummareddy

Cohort 12

Cohort 13

This 8-week cohort helps you build a brand that doesn’t just sell, but resonates—leveraging the BELONG™ Framework to ground your marketing in applied psychology, human connection, and ethical influence. With 80% of consumers more likely to purchase from brands that offer personalized experiences (Epsilon) and 90% of millennials saying authenticity is important when choosing who to support (Stackla), the need for human-centered marketing has never been greater. You’ll learn how to harness behavioral science and neuroscience to connect with how people actually think and feel while using AI tools to amplify your humanity, scale your impact, and automate with authenticity. By the end of the cohort, you'll be able to view marketing through a new lens (a psychologically aligned one) AND you’ll have a complete, psychologically aligned marketing plan ready to implement. You’ll Walk Away With:- A crystal-clear understanding of your ideal audience and what drives their decisions- A Value Aspiration Statement that aligns your mission with your customer’s deeper needs- Messaging that’s rooted in neuroscience and designed to engage attention and emotion- A full, ethically aligned funnel that attracts and retains the right people organically- A complete marketing plan tailored to your business goals and customer journey How We’ll Do It:- Weekly one-hour live trainings that move from insight to implementation through the BELONG™ framework- Real-world examples, scripts, and messaging rewrites that show you how, not just what- Biweekly office hours with hot seats to work through blockers (optional) and refine your work in real time- A bonus 1:1 implementation session to finalize your plan and get expert feedback

Build Your Ethical Brand and Acheive Sustainable Growth

Wednesdays are 60-minute live sessions focused on structured teaching, real-world examples, and Q&amp;A. Tuesdays are biweekly 60-minute office hours where you can join hot seats, move through blockers, and get personalized support from Chelsea and your peers.

Tuesdays & Wednesdays

Each week focuses on a core element of the BELONG™ Framework with clear, actionable assignments. You’ll receive written recaps, templates, and examples to guide your implementation and build your final marketing plan step by step.

Weekly Projects

Every participant receives a bonus 1:1 session with Chelsea at the end of the cohort. We’ll review your plan, identify next steps, and make sure you’re set up to implement with confidence and clarity.

Private 1:1 Implementation Session with Chelsea

Small Business OwnersStill wearing all the hats? Make sure your marketing aligns with your values — and actually works.

EntrepreneursWhether you're just starting or scaling, build a marketing approach that honors your mission and values.

In-House MarketersUplevel your strategy with psychology-backed tools that foster belonging and real customer connection.

Who is this course for

What you’ll get out of this course

Knowing your audience is about more than demographics. We’ll use psychology to uncover how they see themselves, what motivates them, and what actually drives their decisions. You’ll leave with an identity map and decision drivers that shape every part of your marketing.

Identify exactly who your audience is—and what drives them

You don’t have to choose between your mission and your marketing. We’ll identify the overlap between your business’s higher purpose and your customer’s deeper aspirations. This is the foundation of ethical marketing that resonates—and converts.

Align your values with what your audience truly wants

Want your marketing to stick? We’ll explore how attention, memory, and motivation work—and how to design messaging that taps into each. You’ll practice rewriting your own content using psychology-backed frameworks that build trust and emotional resonance.

Craft messaging that works with the brain, not against it

You don’t need to hustle or rely on ads to build consistent interest. We’ll map out attraction, engagement, and retention loops that create organic, ongoing growth. You’ll leave with a sustainable system you can actually maintain.

Design a sustainable demand system that grows with you

Your brand story isn’t about you—it’s about who your audience becomes through you. We’ll use storytelling psychology to help you write from their point of view and create connection. You’ll get frameworks, feedback, and a ready-to-use brand narrative.

Tell a story your audience sees themselves in

Marketing isn’t one message—it’s a journey. We’ll map your customer’s decision-making process and align your strategy at every stage. You’ll finish with a full psychological journey map that turns attention into action and trust into loyalty.

Guide customers from first touch to full transformation

Each week, you’ll create part of your marketing strategy — from audience insights to messaging, funnels, and brand story. By the end of the cohort, you’ll bring it all together into a full, cohesive marketing plan that reflects your values and speaks directly to your audience.

Build a complete, psychologically aligned marketing plan you can actually use

Your bonus implementation call is designed to turn clarity into action. We’ll review your full plan together, identify gaps or sticking points, and outline your next steps—so you walk away with not just ideas, but confidence in how to move forward.

Get expert feedback in a 1:1 implementation session to bring your plan to life

Your marketing can be authentic, powerful, AND profitable. Build an ethical brand with a full marketing plan all based on psychology.

Chelsea Burns

Build an Ethical Brand Cohort 2

Build an Ethical Brand Cohort 3

Get a decision-maker-ready playbook and real-time feedback so your next proposal lands with confidence. In this 2.5-hour live lab, you’ll run your real situation through the L.A.T.T.E. Framework to build your Influence Playbook a concise, data-driven plan that connects your idea to what decision-makers value most. You’ll map who holds the keys to approval, identify priorities across revenue, efficiency, cost, people, and alignment, and craft a ready-to-send proposal email you can use immediately after the session. This is not theory. It’s a hands-on, guided working session where you write, test, and refine your message in real time. You’ll practice power phrases, pressure-check your framing, and leave with a complete playbook and a clear communication strategy for your next conversation with leadership. What you get in 2.5 hoursA fully built Influence Playbook that ties your proposal to measurable business metrics. A clear Decision-Maker Map showing where to focus and how to navigate approval. A short, customizable script and ready-to-send proposal email for real-world use.Live coaching, peer feedback, and templates you can reuse across future projects. You’ll finish the lab knowing exactly how to speak in the language of results and how to get a faster yes.

Build your Playbook Blueprint and Receive Personal feedback in Real Time

Want a quick hack instead of a repeatable negotiation framework.

Who This Is Not For:

Are looking for theory with no practice, you won’t just “listen,” you’ll apply LATTE to your real work.

Are comfortable waiting to be recognized

Don’t have a stake in high-impact conversations at work. If your role doesn’t involve influencing decisions, you won’t get the ROI.

Prefer surface-level tips from TikTok or random blogs

What You’ll Get Out of This Live LabUnderstand how decision-makers think and what drives their yes. You’ll analyze real priorities and connect your ideas to measurable business goals. You’ll leave with a completed Influence Playbook that includes your personalized Decision-Make

One Live Lab

Who This Is ForThis lab is for professionals who lead through influence — not title. You’re already doing the work, but your ideas aren’t always getting the traction they deserve.It’s designed for:<ul><li>Mid-career individual contributors and managers with 5–15 years of experience.</li></ul>

Live Lab This Is Not A Lecture

You’ll leave with templates, language guides, and a structure you can reuse for any high-stakes conversation.

One Project 

Mid-career individual contributors and managers with 8–19 years of experience

Mid-level ManagersLearn to customize the influence map to win buy-in, secure resources, and move your career forward.

People preparing for budget approvals, promotions, or project pitches who need to speak with more clarity and authority.

This is not for you if… You’re looking for generic leadership theory, a pep talk, or you’re not ready to put strategies into action today

What you’ll get out of this Live Lab

You’ll analyze real priorities and connect your ideas to measurable business goals. You’ll leave with a completed Influence Playbook that includes your personalized Decision-Maker Map.

Understand how decision-makers think and what drives their yes.

You’ll apply the five-step method to turn your proposal into a clear business case that leaders can act on.

Build persuasive messages using the L.A.T.T.E. Framework.

You’ll write a short, focused message that links your work to outcomes that matter most to leadership. You’ll finish the session with a ready-to-send proposal email.

Translate performance and potential into a compelling proposal.

You’ll test your talk track, refine your power phrases, and get live feedback that sharpens how you speak under pressure.

Practice confident communication in real time.

Create a repeatable system for every future pitch or request.

If you’ve been doing the work but not getting the visibility or yeses you’ve earned, this is your signal to stop waiting and start leading the conversation.

Reclaim your influence.

In 2.5 Hours, you'll command executive presence that gets you noticed, respected, and promoted.

American Express

Walmart

The Kraft Heinz Company

Google

Capital One

Jacqueline Twillie

Cohort 1

Cohort 2

Most Product Managers want to be more strategic, but no one shows them how. They're stuck reacting to roadmaps they didn't create, managing stakeholder requests they can't push back on, and shipping features they don't believe in. This course changes that - without needing a new job, a fancy title, or executive permission. Build Strategy. Win Stakeholders. Lead with Impact.Most mid-career PMs (3-8 years) take piecemeal courses on strategy, metrics, influence, research - learning six topics in isolation when they need one integrated system. The Influential PM teaches the full stack of product leadership in 4 weeks:1. Strategy: Connect user needs to buyer economics. Build vision executives fund.2. Metrics: Map feature → behavior → outcome → business KPI.3. Influence: Transform stakeholder demands into strategic roadmaps.4. Business: Speak revenue, margin, risk - not just user stories.5. Growth: Drive sales and end-to-end customer experience.6. Pitching: Win approval for initiatives and career promotions. What makes this different:- Comprehensive: Six topics others split into separate courses, taught as one integrated system.- Foundation-first: AI courses teach you to work faster. But if you haven't mastered the craft, AI just helps you execute bad ideas faster - or worse, replaces you entirely. Build your foundation first. Then AI becomes your superpower instead of your replacement. (1^100 = 1, but 100^100 = everything.)- Apply immediately: Every exercise uses your actual work - build strategy maps, roadmaps, pitch decks you present Monday morning.- Live cohort: 2-hour sessions twice weekly + office hours with personalized feedback.- Track record: 300+ PMs trained. 3+ dozen promotions within a year. Products generating $50M+ revenue. Alumni at Amazon, Walmart, Microsoft, and startups. Stop pushing features. Start shaping outcomes. You'll finish Week 1 with a strategy you can present Monday morning.

Master the Moves of Top Product Leaders

These are advanced topics.  This is not an entry-level course. See my free content for PM foundations and breaking into product management.

3 to 7 years experience as Product Manager or Product Owner

No one-and-done projects here.  You need to have felt the joy and pain of good and bad decisions (yours or someone else's).

Experience shipping multiple iterations of the same product

Not just your Jira velocity...  You don’t need to be a Senior PM yet, but you should want to become one.

An intrinsic desire to grow your responsibility & challenges

Office Hours: Fridays, 12:30 - 1:30 PM CT (optional)

October Cohort (Oct 14 - Nov 6)

Office Hours: Thursdays, 9:00 - 10:00 AM CT (optional)Note: Thanksgiving week (Nov 24-30) has no sessions

November Cohort (Nov 10 - Dec 11)

Weekly commitment: 4-6 hours

None fit? Email brennan@unabatedproducts.com for other options

Choose Which Schedule Fits You

Live sessions are interactive workshops with breakout exercises - not lectures. Office hours are optional 1:1 coaching on your work. Can't make a live session? All sessions are recorded. Catch up within 48 hours and you won't fall behind.

Mid-career PMs stuck in delivery mode who want to think more strategically and earn a seat at the decision-making table.

Experienced product managers and product owners who want to grow their impact, be seen as leaders, and work on meaningful things.

PMs ready for promotion or exploring product leadership who want to level up beyond delivery and operate like founders.

Learn to escape “order taker” mode and prove your strategic value to leaders. You’ll practice reframing tasks into strategic outcomes, so your boss sees you as someone who drives the roadmap, not just executes it.

Shift from Ticket-Taker to Trusted Strategist

Get your voice heard and ideas respected in high-stakes meetings.Through role-plays and frameworks, you’ll learn how to defend your strategy, push back diplomatically, and win stakeholder buy-in without asking for permission.

Master Stakeholder Influence

Show results that executives care about, not just feature releases.You’ll design product metrics that ladder up to business outcomes and practice storytelling with data that elevates your credibility instantly.

Define Metrics That Matter

Go from fuzzy goals to a crisp vision your team rallies behind. You’ll learn positioning, strategic themes, and outcome-based roadmapping so you can inspire your team and give execs confidence in your direction.

Create Vision and Strategy That Stick

Gain financial fluency and business model skills most PMs lack. By connecting your product decisions to business models, pricing, and growth levers, you’ll impress leaders and set yourself apart from peers.

Speak the Language of Business Leaders

Deliver beyond features by shaping adoption, onboarding, and growth. You’ll learn to drive success without new builds, through CX improvements, GTM enablement, and growth tactics that amplify impact and customer loyalty.

Design End-to-End Customer Experiences

Craft a story and toolkit that sets you up for promotion or job change. You’ll leave with a capstone strategic project, a “café update” pitch, and the confidence to show up as a product leader in performance reviews or interviews.

Confident Career Positioning

Stop pushing features, start shaping outcomes. Learn how top product leaders think, inspire, and drive growth.