Leverage User Journeys to Identify Content Needs and Gaps

Hosted by Theresa Putkey

Fri, Feb 27, 2026

8:00 PM UTC (30 minutes)

Virtual (Zoom)

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Turn UX Research Into Aligned, Actionable Content Decisions
Theresa Putkey
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What you'll learn

How user journeys fail to make connections to content

With example user journeys, we'll see how they lack concrete connections to content.

Map topics and tasks to user journeys

Based on what a user is experiencing or doing, we can detail tasks and topics to support them.

Map knowledge gaps in the user journey

After listing topics and tasks, we can discover where our content does not support users and where we can improve.

Why this topic matters

UX researchers and content strategists are struggling to be relevant in the era of AI. This lightning lesson shows a unique way for practitioners to extract more value from research and make user journeys more relevant and impactful to content strategy and the organization.

You'll learn from

Theresa Putkey

Content strategy consultant

Theresa specializes in content strategy, stakeholder facilitation, and user research. With over 20 years of experience with medium-to large-sized organizations, she guides organizations in scaling and optimizing their websites and content management systems.

She combines a deep expertise of content structure and content management with user research, stakeholder engagement, and cross-team alignment.

She has worked on over 100 projects to help organizations improve their websites, intranets, content systems, drastically reducing their content costs while also meeting business and user needs.

She consistently advocates for user research and the user experience within content strategy.

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