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Mastering Strategic Communications: Concepts and Tips

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Leslie Rubin

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What you'll learn

Why Strategic Communications is a Differentiator

Being intentional in your communications can make you even more effective leader.

Identifying the Core Components of Strategic Communications

Know your audience and what's important for them to know.

Developing a Strategic Communications Plan

Having will a plan and tangible tools will keep you on track.

Why this topic matters

Strategic communication is not just a skill; it's a superpower that enhances every aspect of your professional life. By mastering it, you can amplify your influence, build stronger relationships, drive organizational success, and accelerate your career growth. This lesson is your first step towards becoming a more effective, persuasive, and strategic communicator.

You'll learn from

Leslie Rubin

Leslie A. Rubin is the founder and CEO of Image Matterz Advisors. She is an expert in leadership communications and development.

Leslie A. Rubin is the dynamic Founder and CEO of Image Matterz Advisors, a firm dedicated to enhancing executive communications for C-level leaders, with a particular focus on brand identity and impactful messaging. Since establishing her firm in 2015, Leslie has guided thousands of leaders worldwide, from top-tier executives to emerging managers, in mastering leadership presence and effective communication.

Her career is bolstered by extensive experience with industry giants like Cisco, Oracle, SAP, and premier consulting firms including Capgemini and Deloitte Consulting. This diverse background provides Leslie with a profound understanding of organizational dynamics and the intricate challenges faced by leaders across various sectors.

Leslie is also a distinguished author. She co-authored the Amazon best-seller "MEANING: How Leaders Create Meaning and Clarity During Times of Crisis and Opportunity," which delves into how leaders can foster clarity and purpose in challenging times. Her forthcoming book, "Filling the Leadership Gap," set to be released in June 2024, promises to offer further insights into bridging the critical leadership void in today's fast-evolving business landscape.

A sought-after speaker, Leslie is frequently invited to address audiences at business and professional associations on topics such as assertive communication, executive presence, and leadership development. Her presentations are known for their practical insights and actionable strategies, resonating deeply with professionals aiming to elevate their leadership capabilities.

Beyond her professional endeavors, Leslie is deeply committed to community service. She volunteers with CASA (Court Appointed Special Advocates) of San Mateo County, advocating for the rights and well-being of children, and with the Peninsula Humane Society/SPCA, supporting animal welfare initiatives.

Leslie A. Rubin’s career is a testament to her expertise in executive communication, her passion for leadership development, and her dedication to making a meaningful impact both in the corporate world and in her community.

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