Cassie Kozyrkov

Decision Making in the Age of AI

Decision Science Expert, Author, Speaker. Former Chief Decision Science Officer at Google. 

Top tips to improve the quality of your decisions and outcomes in work and life.

The most important lesson in decision making

My 3 step framework to build, test, and launch reliable AI systems that drive results.

How to build and test reliable AI systems

The best practices to build a healthy data culture.

Teach your team to be better decision-makers

Only two things determine how your life turns out — luck and the quality of your decisions. I'll teach you a decision-making process to help you master the second.

Make Better Decisions

Session 1. Why all decisions are bets: Uncertainty, Resulting, Bias, and Base Rates.

How to elicit higher quality feedback, the purpose of groups, creating an artifact of your decisions,

Session 2. Discover, Discuss, Decide.

Session 3. Applied group decision making.

Session 4. On Quitting: Monkeys and pedestals and kill criteria.

Learn strategies to help identify which decisions you can go fast or slow with.

Session 5. Decision Agility: When to go fast and when to go slow.

Session 6. Applied decision making exercise + program wrap-up.

Course syllabus

Monday, November 18, 2024

Tuesday, November 19, 2024

Wednesday, November 20, 2024

Monday, November 25, 2024

Tuesday, November 26, 2024

Monday, December 2, 2024

Tuesday, December 3, 2024

Wednesday, December 4, 2024

Monday, December 9, 2024

Make Better Decisions 

Course Schedule

You’re an entrepreneur who wants to be faster and more effective across the dozens of decisions you make every day.

You’re an executive-level decision maker looking to accelerate your team’s success by teaching them how to make high-quality decisions.

You’re an investor who’s tired of letting volatility drive your decisions and ready to systematize your thinking.

Is this course for you?

You'll learn

Every decision is a bet on a forecast of the future. You have limited resources to figure out which prediction will have the best return in the long run. The solution: my 6-step process for better decision making.

How to make better decisions.

Why doesn't your gut make great decisions? The answer: cognitive bias. I'll show you how to get to the outside view — what is true of the world independent of your own point of view.

What gets in the way of making good decisions.

Teams don’t always produce higher-quality decisions — they just have higher confidence. You'll learn how to find out when people disagree and normalize dissent in groups.

Making effective decisions on a team.

There's a time-accuracy trade-off with decisions. I'll teach you my best frameworks for figuring out how fast you can go when making decisions.

Making faster decisions.

Beat decision paralysis. Master a repeatable process for making better decisions in business and life.

Cohort 5

Annie Duke

Cohort 4

Cohort 6

There are thousands of AI courses out there, all alike and all going stale by the minute. This is not one of them. This course is about how to adapt your thinking and leadership to the AI era. It is about you and your organization as much as it is about AI. What it teaches will serve you today and for years to come. This course is designed to give you the frameworks you need for effective participation in AI for solving business problems... and solving the business problems caused by AI. Join Cassie Kozyrkov as she shares insights she learned in 10 years as Google’s Chief Decision Scientist, working directly with Fortune 100 leaders to solve real business problems, increase efficiency, and minimize risk. You don’t need a PhD degree to leverage data-driven automation in your business. In fact, this course is not for deeply technical engineers (unless they've matured to ask about the "why" before the "how"). This course is for leaders and aspiring leaders who want to effectively steer their organizations in a complex AI-fueled future. This course offers frameworks and best practices to make sure you’re taking advantage of AI and other complex technology without spinning your wheels or wasting resources. This course covers:- Evolving your leadership skills to keep up with the rapidly changing technological landscape- Identifying the best use cases for planet-scale automation vs individual AI- Avoiding the phenomenon of ‘Death by a Thousand Pilots’- Assessing AI vendors- Defeating the ‘Four Horsemen of the Enterprise AI-pocalypse’- Building safety nets for safe and effective AI systems- Understanding different approaches to AI strategy- Using data to ask the right questions and make better decisions… and much more There will be ample time for live Q+A with Cassie to address your specific questions and business concerns.&nbsp; All sessions will be recorded and shared for you to keep immediately following the conclusion of the course.

Master the complexity of enterprise-scale AI

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Saturday & Sunday

Join for live sessions and Q+A with Cassie Kozyrkov.

August 23-24, 2024

Course schedule

For executives and enterprise leaders seeking to develop and deploy effective AI strategies

For technical managers looking to build AI teams and drive large-scale automation projects.

While we'll touch on technical concepts, this course is not for highly technical developers or AI engineers.

Who is this course for

What you’ll get out of this course

Understand how AI is changing the world and how your leadership and thinking should evolve with it

Future-proof your leadership skills

Build frameworks to bridge the gap between non-technical managers and engineering teams to more efficiently deploy AI systems at scale.

Improve cross-functional AI work across large enterprises

Maximize your resources by selecting, testing and deploying the most impactful AI systems for your specific organization.

Identify feasible AI projects that drive real business impact

Learn top tips for making better decisions and leveraging data to take control of outcomes in your work and life.

Improve decision-making with better data 

Learn how to hire and manage data teams, outline AI project roadmaps from idea to deployment, and make sure there is accountability for each critical juncture.

Build the right AI teams for managing enterprise-scale projects
 

Explore examples of where enterprise leaders go wrong when building AI systems, and learn how to set yourself up for success.

Avoid common pitfalls
 

Learn to design, test, and deploy enterprise-scale AI systems that drive real revenue.

Cohort 2

Cohort 3

🧑‍🏫 Learn a straightforward 5-step decision science process designed in the real world. 🚀 Combine this framework and your analysis skills to effectively answer questions and delight stakeholders. 💡 Engage with peers from different backgrounds in our live workshops, access templates and resources and bring your own data to get valuable feedback.

Decisions based on gut feeling are a thing of the past.

Before we get cooking with data, we need to get things set up - what is required to approach our thinking and decision science? We'll tie theory and practice together while introducing the 5-step decision science framework Prime Route. Outcome: you have a firm understanding of decision science and what the ideal process looks like.

Module 1: Mise-en-place 🔪

Armed with the tools and knowledge, we can tackle our data challenges head-on. Using examples from both my experience as well as the class, we will work through cases, using powerful SQL and visualisations, to show how the Prime Route framework works. Outcome: using the process in practice will be comfortable for you.

Module 2: Stirring up some insights ♨️

Bring your own data! We focus on tying everything together and how it feels to interact with stakeholders. Through mock interactions during sessions as well as asynchronous group work, you'll have the chance to focus on a single research question. Outcome: as you can bring you own data, you become deeply familiar with the framework.

Module 3: Delivery 🍱 

There will also be many opportunities to get live instructor and peer feedback on your work and address your specific challenges.

Dessert: personal coaching 🧑‍🍳

We will hold our 2h live-learn sessions on Tuesdays and Thursdays. If you're not able to attend, recordings will be available immediately afterwards in the Student Hub on Maven.

2 x Weekly Sessions (Tue / Thu) 🧠

In addition to learning live, you should complete a small project, either on your own or with others from the class - as you prefer! This is completely optional, but it's strongly encouraged to apply the learnings to your own situation.

Course Project 🤓

I will be offering a 45-minute slot where anyone with questions about the course or specific challenges can drop in - no need to stay for the full slot!

Weekly Q&A Slot (optional) 🗣️

On the final Thursday of our 3-week cohort, we'll have a special 3-hour session to showcase projects, answer questions and celebrate you completing the course!

Demo Day 🎉

You're an analyst or person who wants to become great at answering questions. You have a good understanding of data and basic statistics.

Stakeholders ask you questions regularly and you're constantly trying to challenge them.

You're sick of spending hours working on simple reports and want to do deep analytical work instead.

What you'll learn

Not only will you learn about Prime Route, my 5-step Decision Science framework developed over several years, but also the background behind good decisions and how to help your stakeholders take better decisions.

Analysts don't usually help take decisions, but they should.

You'll learn all about enabling stakeholders (and you!) to design better hypotheses. After all, a decision starts with an assumption that we want to prove or disprove!

Figure out the important stuff.

Slipping off into the depths of darkness for your analysis doesn't yield good results. With a proven lean process that involves stakeholders during the analysis stages, you'll be answering questions in hours, not days.

Data insights are more impactful when reached collaboratively.

Take better decisions backed by data, using a simple 5-step framework.

Matthew Brandt (Matty)

I make data taste better.

Winter 2024

Winter 2025

Introducing a revolutionary approach to market understanding: Stop trying to validate what you want to sell. Learn to truly listen to what the market wants you to build. Imagine having direct access to the unfiltered thoughts, desires, and needs of billions of potential customers. Not through traditional market research or focus groups, but through what I call the Billion-Person Focus Group - a revolutionary AI-powered approach to understanding what people really want. Why This Course Is DifferentMost market research courses teach you how to validate your ideas. This course teaches you something far more powerful: how to let the market guide your decisions before you even build. Using my Oracle and Architect framework, you'll learn to:→ Move beyond traditional "validation" to achieve true Product-Market Flow→ Build AI thought partners that give you deep market insights 24/7→ Tap into the authentic voice of your market at scale→ Understand not just what people do, but why they do it What Makes This Approach Unique:→ Goes beyond surface-level data to uncover emotional and cultural drivers→ Teaches you to build your own AI thought partners, not just use tools→ Focuses on deep listening rather than validation→ Combines human-centered research with cutting-edge AI technology Real Results From My Methodology:→ Helped companies pivot features to drive 40% surge in user adoption→ Reduced churn rates by 30% through deeper customer understanding→ Increased revenue by 20% by identifying hidden market opportunities→ Secured 25% market share in new markets within 6 months→ Saved millions in wasted resources and customer acquisition costs The secret?→ Stop building what you think people want and telling them what to buy.→ Instead, start listening to what the market actually needs and is telling you what to sell. If you are ready transform your vision into market-validated success then please join us. .

Ready to stop guessing and start knowing what your market truly wants?

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

Visionary EntrepreneursBuild with confidence, not guesswork. Use AI-powered deep listening to create products your market actually wants.

Marketers &amp; Growth LeadersSpot hidden opportunities and create campaigns that resonate by understanding what truly drives your audience.

Solopreneurs &amp; Side-Hustlers Launch products that connect by truly understanding your niche. Stop guessing, start knowing your market.

Consultants &amp; Agencies Transform client outcomes using AI-powered market intelligence. Make decisions backed by deep insights.

Product &amp; Innovation Leaders Create products people love by understanding their deeper needs. Turn market insights into winning features.

This Course Is Perfect For:

What This Course Will Help You Do

Learn to use AI to test and refine your ideas before heavy investment, drastically reducing the risk of launching products that don't resonate with your audience. Say goodbye to guesswork and hello to data-driven clarity and certainty.

Validate Ideas with Confidence and Eliminate Guesswork

Dive deep into the vast world of online data to extract meaningful insights others miss. Master the Billion-Person Focus Group™ technique to spot emerging trends, underserved segments and understand authentic, real-time consumer preferences before your competitors do.

Uncover Hidden Market Opportunities

Go beyond surface-level demographics to understand the deep motivations driving customer decisions. Create offerings that truly resonate with your target audience, fostering loyalty and driving sustainable growth. Build what your market craves, before they even know they want it.

Craft Products and Campaigns People Love

Gain deep insights into customer preferences to optimize your offerings and marketing strategies for maximum impact and resonance.

Optimise Existing Products and Campaigns

Use the power of AI to develop data-driven strategies for pricing, distribution, and marketing. Optimize your success while minimizing customer acquisition costs. Create messaging that deeply connects with your audience, setting your brand apart in even the most crowded markets.

Develop Winning Go-to-Market Strategies

Learn to monitor and interpret market shifts as they happen. Quickly adjust your strategies to seize emerging opportunities and maintain continuous product-market fit in dynamic environments. Stay ahead of the curve and never be caught off-guard by market changes again.

Pivot Your Strategies Proactively - Not Reactively

Save money, avoid costly missteps and accelerate your path to product-market fit. Optimize your resource allocation for maximum impact. Transform from a market follower into a visionary leader, armed with AI-powered foresight and data-driven confidence.

Minimise Risk, Maximise Success
 

Build AI-powered virtual personas or focus groups to test product concepts, predict market reactions, refine messaging or uncover unmet needs before launch. Build and deploy your own AI research agents to gather insights 24/7, transforming how you understand your market.

Create AI-Powered Virtual Personas and Market Validation Companions

Gain exclusive access to AI prompts, codebases, templates and frameworks that will revolutionize your approach to market research. Learn to craft laser-focused AI prompts that unlock hidden insights and validate your assumptions with unprecedented speed and accuracy.

Build Your DIY AI-Powered Market Research Toolkit
 

Connect, collaborate, and learn alongside visionary professionals. Get personalized support and expert guidance to tackle your unique challenges.

Join a Community of Market Innovators

Build and launch market-winning products with confidence—unlock AI as a strategic partner for deep insights into what people really want.

Lightning Lessons

Decision Making in the Age of AI