Cassie Kozyrkov

Decision Making in the Age of AI

Decision Science Expert, Author, Speaker. Former Chief Decision Science Officer at Google. 

Top tips to improve the quality of your decisions and outcomes in work and life.

The most important lesson in decision making

My 3 step framework to build, test, and launch reliable AI systems that drive results.

How to build and test reliable AI systems

The best practices to build a healthy data culture.

Teach your team to be better decision-makers

Only two things determine how your life turns out — luck and the quality of your decisions. I'll teach you a decision-making process to help you master the second.

Make Better Decisions

Session 1. Why all decisions are bets: Uncertainty, Resulting, Bias, and Base Rates.

How to elicit higher quality feedback, the purpose of groups, creating an artifact of your decisions,

Session 2. Discover, Discuss, Decide.

Session 3. Applied group decision making.

Session 4. On Quitting: Monkeys and pedestals and kill criteria.

Learn strategies to help identify which decisions you can go fast or slow with.

Session 5. Decision Agility: When to go fast and when to go slow.

Session 6. Applied decision making exercise + program wrap-up.

Course syllabus

Monday, February 10, 2025

Tuesday, February 11, 2025

Wednesday, February 12, 2025

Monday, February 17, 2025

Tuesday, February 18, 2025

Wednesday, February 19, 2025

Monday, February 24, 2025

Wednesday, February 26, 2025

Thursday, Febuary 27, 2025

Make Better Decisions 

Course Schedule

You’re an entrepreneur who wants to be faster and more effective across the dozens of decisions you make every day.

You’re an executive-level decision maker looking to accelerate your team’s success by teaching them how to make high-quality decisions.

You’re an investor who’s tired of letting volatility drive your decisions and ready to systematize your thinking.

Is this course for you?

You'll learn

Every decision is a bet on a forecast of the future. You have limited resources to figure out which prediction will have the best return in the long run. The solution: my 6-step process for better decision making.

How to make better decisions.

Why doesn't your gut make great decisions? The answer: cognitive bias. I'll show you how to get to the outside view — what is true of the world independent of your own point of view.

What gets in the way of making good decisions.

Teams don’t always produce higher-quality decisions — they just have higher confidence. You'll learn how to find out when people disagree and normalize dissent in groups.

Making effective decisions on a team.

There's a time-accuracy trade-off with decisions. I'll teach you my best frameworks for figuring out how fast you can go when making decisions.

Making faster decisions.

Beat decision paralysis. Master a repeatable process for making better decisions in business and life.

Annie Duke

Cohort 5

Cohort 6

The AI Revolution is Just BeginningSince ChatGPT's landmark debut in late 2022, we've witnessed a seismic shift in how businesses and consumers view AI. What started as a fascinating chatbot has sparked a fundamental transformation across industries. Large Language Models, once considered cutting-edge, are now table stakes. As we move from GenAI to Agentic AI, the pace of innovation shows no signs of slowing.The message is clear: AI isn't just another tech trend—it's becoming the core of how products and services will be built and delivered. Whether you're in B2C or B2B, your products will either evolve to leverage AI or risk becoming obsolete. The AI Execution ChallengeBut here's the paradox: While AI technology races forward, many product teams are still struggling with the basics of building successful AI products. If you're a product or design leader, you've likely experienced the pressure to "get something out there with AI." Companies are rushing to implement solutions, driven by top-down mandates, competitive pressure, or technological FOMO.The reality? Successful AI products aren't born from rushing to implementation. They come from thoughtful strategy, careful validation, and deliberate planning that creates genuine value for users and business. Right now, teams are:- Jumping into AI implementation without proper strategic deliberation- Struggling to identify which problems truly need AI solutions- Missing alignment with critical user needs in the rush to deploy- Lacking frameworks to evaluate and validate AI opportunities- Unable to effectively communicate the "why" behind AI initiatives But does it have to be this way? You can learn to evaluate and strategize AI initiatives with confidence. You can develop clear frameworks for validating AI opportunities. You can create compelling roadmaps that align stakeholders around a shared vision.This is exactly what you'll master in this course. What you will learn: - How to identify which problems truly need AI solutions- How to evaluate AI opportunities using proven frameworks- How to build user trust in AI through thoughtful design- How to craft AI experiences users will actually adopt- How to validate AI features before heavy investment- How to choose the right AI interfaces for your use case- How to define data requirements for AI success- How to plan for responsible AI implementation- How to measure AI product success meaningfully- How to communicate AI strategy to stakeholders- How to align teams around your AI vision- How to create AI roadmaps that drive real value- How to assess technical feasibility early- How to prototype AI features with no-code tools to get buy-in Our ApproachThis course is designed to transform how you think about and approach AI product opportunities. If you engage fully with the course, you'll make a fundamental shift from "How do we add AI to our product?" to "How do we strategically create value with AI?" You'll develop the muscle memory to instantly recognize good AI opportunities, ask the right questions, and make informed strategic decisions. Throughout the program, we'll move beyond theoretical frameworks to tackle real challenges you're facing through AMA sections of the workshop. We'll explore the nuances of different AI use cases, examine edge cases that challenge conventional thinking, and work through examples that build your strategic instincts. Every framework and approach we teach comes from real-world experience leading AI initiatives—successes and failures included. We've specifically designed this course to build your confidence through practice. Each week builds upon the previous learnings, helping you develop a natural intuition for AI product strategy. All sessions are recorded, and frameworks are documented so you can revisit and reinforce your learning as you lead future AI initiatives.

Plan Your First AI Prototype with Help from Seasoned AI Professionals

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

8:00 - 9:30am Pacific Time11:00 - 12:30pm Eastern Time5:00 - 6:30pm British Standard Time AI Product Discovery WorkshopThis workshop includes time to practice the frameworks we're learning with group breakouts and hands-on exercises. Recording will be available.

Tuesday, December 3rd

8:00 - 9:30am Pacific Time11:00 - 12:30pm Eastern Time5:00 - 6:30pm British Standard Time Design Considerations for AI SystemsGet ready to tour the world of innovative UI user experiences. Recording will be available.

Wednesday, December 4th

8:00 - 9:30am Pacific Time11:00 - 12:30pm Eastern Time5:00 - 6:30pm British Standard Time Data &amp; Technical Plans for AI ProductsWe'll dive deep into data considerations and how to choose between emerging architecture frameworks in AI systems. Recording will be available.

Tuesday, December 10th

8:00 - 9:30am Pacific Time11:00 - 12:30pm Eastern Time5:00 - 6:30pm British Standard Time AI Protoyping and ValidationGet ready for a fast-paced ride through the world of tool for AI prototyping and validation. Recording will be available.

Wednesday, December 11th

Put aside 2-3 hours to work on your AI project idea between sessions. You'll be guided with a workbook to consider the most important decision points.

Weekly projects

Join our Slack community that lives on even beyond the course! Network with like-minded product and design leaders, and get feedback on your projects and progress.

Network & Get Feedback

Course schedule

Product Leaders &amp; Founders Leading AI initiatives or building AI products? Learn to evaluate opportunities and create roadmaps that deliver

Design &amp; Research Leaders Shape the future of AI experiences. Learn to uncover user needs, design trustworthy AI interactions, and validate

Innovation Consultants Guide clients through AI transformation. Learn frameworks to evaluate opportunities and create actionable strategies

This course is NOT for aspiring product and business leaders hoping to use AI to gain their first experience in software development.

Who is this course for

Key Outcomes

Learn to identify and validate AI opportunities that deliver real value. Move beyond the hype to uncover genuine user needs and business opportunities that AI can uniquely solve.

Define Winning AI Opportunities

Master the principles of designing AI interfaces that users trust and love. Learn to create experiences that balance automation with user control, transparency with simplicity.

Craft AI User Experiences
 

Develop comprehensive strategies that address data requirements, model selection, and technical feasibility. Learn to make informed decisions about AI capabilities and resource needs.

Create Actionable AI Strategies
 

Master the principles of AI product design that build user confidence. Learn how to create experiences that are transparent, intuitive, and aligned with user expectations in the AI era.

Design for Trust & Adoption
 

Build compelling narratives around your AI initiatives. Create strategic documents and presentations that communicate your vision and gain buy-in from leadership and stakeholders.

Drive Stakeholder Alignment
 

Learn to assess AI implementation options and make informed decisions about technology choices. Develop criteria for selecting the right tools and approaches that align with your product goals.

Evaluate Technical Approaches
 

Create a portfolio of strategic artifacts including opportunity assessments, user journey maps, data strategies, and product roadmaps that showcase your AI product leadership capabilities.

Build Your Strategic Portfolio
 

Learn to strategize, validate, and plan AI products that deliver value. Leave with a  plan to build your first Minimum *Lovable* AI Product!

Rupa Chaturvedi

Polly Allen

Cohort 1

Cohort 2

Introducing a revolutionary approach to market understanding: Stop trying to validate what you want to sell. Learn to truly listen to what the market wants you to build. Imagine having direct access to the unfiltered thoughts, desires, and needs of billions of potential customers. Not through traditional market research or focus groups, but through what I call the Billion-Person Focus Group - a revolutionary AI-powered approach to understanding what people really want. Why This Course Is DifferentMost market research courses teach you how to validate your ideas. This course teaches you something far more powerful: how to let the market guide your decisions before you even build. Using my Oracle and Architect framework, you'll learn to:→ Move beyond traditional "validation" to achieve true Product-Market Flow→ Build AI thought partners that give you deep market insights 24/7→ Tap into the authentic voice of your market at scale→ Understand not just what people do, but why they do it What Makes This Approach Unique:→ Goes beyond surface-level data to uncover emotional and cultural drivers→ Teaches you to build your own AI thought partners, not just use tools→ Focuses on deep listening rather than validation→ Combines human-centered research with cutting-edge AI technology Real Results From My Methodology:→ Helped companies pivot features to drive 40% surge in user adoption→ Reduced churn rates by 30% through deeper customer understanding→ Increased revenue by 20% by identifying hidden market opportunities→ Secured 25% market share in new markets within 6 months→ Saved millions in wasted resources and customer acquisition costs The secret?→ Stop building what you think people want and telling them what to buy.→ Instead, start listening to what the market actually needs and is telling you what to sell. If you are ready transform your vision into market-validated success then please join us. .

Ready to stop guessing and start knowing what your market truly wants?

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Visionary EntrepreneursBuild with confidence, not guesswork. Use AI-powered deep listening to create products your market actually wants.

Marketers &amp; Growth LeadersSpot hidden opportunities and create campaigns that resonate by understanding what truly drives your audience.

Solopreneurs &amp; Side-Hustlers Launch products that connect by truly understanding your niche. Stop guessing, start knowing your market.

Consultants &amp; Agencies Transform client outcomes using AI-powered market intelligence. Make decisions backed by deep insights.

Product &amp; Innovation Leaders Create products people love by understanding their deeper needs. Turn market insights into winning features.

This Course Is Perfect For:

What This Course Will Help You Do

Learn to use AI to test and refine your ideas before heavy investment, drastically reducing the risk of launching products that don't resonate with your audience. Say goodbye to guesswork and hello to data-driven clarity and certainty.

Validate Ideas with Confidence and Eliminate Guesswork

Dive deep into the vast world of online data to extract meaningful insights others miss. Master the Billion-Person Focus Group™ technique to spot emerging trends, underserved segments and understand authentic, real-time consumer preferences before your competitors do.

Uncover Hidden Market Opportunities

Go beyond surface-level demographics to understand the deep motivations driving customer decisions. Create offerings that truly resonate with your target audience, fostering loyalty and driving sustainable growth. Build what your market craves, before they even know they want it.

Craft Products and Campaigns People Love

Gain deep insights into customer preferences to optimize your offerings and marketing strategies for maximum impact and resonance.

Optimise Existing Products and Campaigns

Use the power of AI to develop data-driven strategies for pricing, distribution, and marketing. Optimize your success while minimizing customer acquisition costs. Create messaging that deeply connects with your audience, setting your brand apart in even the most crowded markets.

Develop Winning Go-to-Market Strategies

Learn to monitor and interpret market shifts as they happen. Quickly adjust your strategies to seize emerging opportunities and maintain continuous product-market fit in dynamic environments. Stay ahead of the curve and never be caught off-guard by market changes again.

Pivot Your Strategies Proactively - Not Reactively

Save money, avoid costly missteps and accelerate your path to product-market fit. Optimize your resource allocation for maximum impact. Transform from a market follower into a visionary leader, armed with AI-powered foresight and data-driven confidence.

Minimise Risk, Maximise Success
 

Build AI-powered virtual personas or focus groups to test product concepts, predict market reactions, refine messaging or uncover unmet needs before launch. Build and deploy your own AI research agents to gather insights 24/7, transforming how you understand your market.

Create AI-Powered Virtual Personas and Market Validation Companions

Gain exclusive access to AI prompts, codebases, templates and frameworks that will revolutionize your approach to market research. Learn to craft laser-focused AI prompts that unlock hidden insights and validate your assumptions with unprecedented speed and accuracy.

Build Your DIY AI-Powered Market Research Toolkit
 

Connect, collaborate, and learn alongside visionary professionals. Get personalized support and expert guidance to tackle your unique challenges.

Join a Community of Market Innovators

Unlock the power of AI and the Billion-Person Focus Group™ to decode what your market really wants in ways traditional research can't.

Abi Awomosu

Data and AI Whisperer.  Advisor to Founders and Fortune 500 Execs for 20+ Years

Ready to move from AI uncertainty to AI leadership? In a world where everyone's talking about AI, product &amp; design professionals need to do more than just understand it—they need to master it responsibly. This isn't another theoretical AI course. It's your practical roadmap to becoming the go-to AI product or design leader in your organisation, combining hands-on skills with ethical principles that will set you apart. Why This Course Is Different:While others teach you to use AI tools, we teach you to master AI thinking. Our human-centered learning system doesn't just dump information—it rewires how you work with AI through: - Mental models that make AI decisions intuitive- Micro-habits that make AI integration automatic- Practical workflows that make AI implementation natural- Weekly live sessions that make ethical principles actionable Instead of overwhelming you with AI theory, we build your confidence through: - Practical application in your actual work, starting day one- Real-world case studies, not theoretical scenarios- Active learning through peer discussions and feedback- A proven system for continuous adaptation as AI evolves. Your 6-Week Transformation: Week 1: Understanding the Paradigm Shift to AI-driven worldTransform from wondering about AI's potential to making strategic AI decisions. Build the foundation for responsible AI leadership in your organisation. Live Ethics Session: Intro to AI Ethics &amp; Global Ethical Frameworks Week 2: From AI-User to AI-CommunicatorMaster the art of AI interaction with large-language models while maintaining privacy and trust. Learn to get consistently high-quality outputs that align with your goals. Live Ethics Session: Human Autonomy &amp; Oversight in an AI World Week 3: From Uncertainty to Quality AssuranceStop wondering if AI outputs are reliable. Build robust validation practices that ensure trustworthy results with limited bias every time. Live Ethics Session: Fairness and AI Bias Week 4: From Tool User to Strategic IntegratorLevel up from basic AI usage to strategic implementation. Learn to leverage AI's "collective intelligence" while understanding industry-wide impacts. Live Ethics Session: Building Transparency in AI Systems Week 5: From Single Tools to AI WorkflowsAdvance from using individual AI tools to orchestrating multiple AI capabilities in sophisticated, ethical workflows. Live Ethics Session: Data Protection &amp; Privacy Week 6: From Implementer to AI LeaderEmerge as a responsible AI leader who can drive adoption while ensuring ethical implementation across your organisation. Live Ethics Session: Accountability for AI Implementers The AI landscape is moving faster than you can blink. While others are still debating whether to use AI, you'll be showing them how to use it right. Join progressive product &amp; design leaders from innovative organisations who are transforming their AI approach through this proven methodology. Your Weekly Experience Includes:﻿- Focused e-learning modules that build practical skills- Real-world exercises you can apply immediately in your everyday work- Mental models that transform how you think about AI and makes applying learnings 10x more effective- Micro-habits that make AI integration natural- Live ethical sessions with practical case studies &amp; peer discussions that expand your perspective This course has been designed to reduce the friction of learning to adapt to AI driven ways of work, as well as boosters to accelerate your learning journey. BONUS BOOSTERS- Create Your Personal AI Adoption Blueprint: Giving your a starting point for adapting your ways of working- Create Your AI Writing Partner: A CustomGPT that writes exactly like you (but faster)- Learn a Rapid AI Research &amp; Learning Workflow: Never fall behind on AI developments again- Redesign one of your workflows to be AI+Human collaboration Don't just keep up with AI—learn to lead with it. Join us and become the product or design professional who knows how to harness AI's potential while ensuring it's implemented responsibly. Let's build a future working alongside trustworthy AI we can all be proud of.

Build AI confidence: Responsible implementation for everyday work

Weekly Live Session, where we unpack 1 AI ethical principle using real world case studies and peer to peer discussions.

Wednesdays 

Learning contact time 1 hour self paced lessons + 1.5 hours weekly live session + community engagement. You'll be given practical exercises &amp; micro-habits to apply learnings directly to your AI use in your daily work.

Weekly Time Commitment

Designers, Product Managers responsible for designing and deploying AI Products. You want to scale your impact (without burning out)

Non-technical professional who want to learn AI, without being overwhelmed with technical jargon

Founders, executives &amp; managers who are responsible for AI product success and risk management

What you’ll get out of this course

Without the right mental models, applying skills you learn is exponentially harder.

Learn new mental models essential for effective Generative AI use

Understanding AI's underlying capabilities helps you use it effectively, spot opportunities in various contexts, and solve specific problems. This knowledge empowers you to leverage AI optimally across different situations.

Learn AI capabilities without the tech jargon

Getting the best out of Large language models like ChatGPT &amp; Claude requires a clear set of instructions and all the necessary context to do a good job. Learn memorable techniques that will rapidly improve your prompting and the quality of AI outputs.

Master your communication with Generative AI system like ChatGPT

Learn practical skills in spot bias and fact-check output from large language models to reduce risk of inaccuracies or hallucinations.

Gain practical skills to critically assess AI-generated outputs, focusing on identifying inaccuracies and biases

Ethics workshops spotlight key principles through real-world case studies. Peer discussions unpack ethical dilemmas, using real world case studies of when AI goes wrong. This practical approach prepares you to apply ethics in your daily work

Learn to apply AI Ethical Principles to AI systems at work and how they could relate your personal life as well. 

Moving from experimenting adhoc with Generative AI to totally redesigning workflows to deeply integrate AI &amp; points for human oversight.

Learn methods to redesign new Human+AI ways of working

Data informed decision making will become critical in every role. Learn the basics of how to leverage AI to help me make better informed decisions.

Learn how to make better data-informed decisions

Master the skills in using Generative AI for work and implementing AI responsibly by building trustworthy AI products that drive adoption

Lightning Lessons

Decision Making in the Age of AI