Creating and Running an Effective B2B Newsletter

Hosted by Lee Densmer

Wed, Mar 11, 2026

3:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

What you'll learn

Understand the top 6 benefits of newsletters

Newsletters are your best way to connect directly with your buyers. You'll understand how and why after this lesson.

Learn the top 4 things brands do wrong in their newsletters

Many newsletter are throwaway marketing. I've noticed patterns in unsuccessful newsletters - things for you to avoid.

Learn the top 12 for revenue-generating newsletters

There are 12 things you must do to launch and sustain a newsletter that connects with your readership & drives growth.

Why this topic matters

So many corporate newsletters are throwaway marketing, yet newsletters offer the top opportunity to connect directly with your audience. It's time to make your newsletter an agent for revenue growth.

You'll learn from

Lee Densmer

Content Strategist, Author and Trainer


Lee Densmer is a content marketing strategist who helps B2B teams fix the costly content breakdowns that stall revenue growth. After digging into more than two dozen established content programs, she identified the 40 recurring issues that consistently sabotage performance—and (literally) wrote the book that shows teams exactly how to solve them.

With 20 years in B2B marketing, Lee created an efficient 3x5 Content Strategy to simplify content marketing so busy teams can do more with less and finally see results. Known for her straight talk and clarity-first approach, she gives marketing leaders the tools to cut through complexity, reduce stress, and build content engines that drive growth.

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