Div Manickam 

Product Marketing: Mastering the art and science of PMM

Lenovo

Dell

Applied Materials

Panasonic USA

GoodData

Div Manickam

13+ years B2B SaaS | Top 100 Product Marketing Influencer

Learn to tell your product's story effectively, capturing the hearts and minds of your target audience.

Craft a compelling narrative around the product or solution

Develop a comprehensive go-to-market strategy to ensure a successful product launch.

Launch with Go-to-Market and accelerate momentum

Cross-functional collaboration with product, sales, marketing and customer success teams across your organization

Harness collective intelligence of cross-functional teams

As a designer, being able to identify, validate, and bring new product opportunities to market propelled my design career forward (even when companies were more skeptical of Design). But, having led 100-person initiatives and shipped some of today's most recognizable products at DoorDash &amp; Airbnb, I’ve seen how the out-of-the-box product development process often falls short. Designers have the power to change this outcome. In PM Masterclass for Designers, we'll go beyond the basics. Learn the tactics and proprietary frameworks I created to uncover new business opportunities, keep massive projects on track, and win-over some of today’s most successful business leaders. If you want to confidently lead product strategy, be a stronger partner to your PMs, win over key business stakeholders, or future-proof your design career with business skills, this course is for you.

Confidently drive product strategy while future-proofing your design career

Course syllabus

4x live sessions introduce actionable tactics and frameworks.

Live lecture

Optional Q&amp;A session immediately after class while lessons are fresh

Post-session Q&A

Experienced PMs will join each cohort to share their experience &amp; the top Product tactics designers need to know

Expert PM guest speakers

Exercises &amp; resources to expand your learning

Self-paced exercises

Course schedule

Experienced UX Designers who want to influence what ships, when it ships, and explain the business rationale for why it's valuable.

Design leaders &amp; managers seeking new tools to uncover business opportunities &amp; advocate for Design from a business perspective.

Designers who want stronger partnerships with PMs or are considering a shift to Product Management themselves.

Who is this course for

What you’ll get out of this course

Learn the tactics I used to discover, pitch, and drive the launch of live order tracking, remote driver training, mobile group orders, and Dasher Instant Pay at DoorDash.

Frameworks for identifying, validating, and shipping great products

Learn how to navigate the complex development process, from getting projects on the roadmap to making sure one bad A/B test doesn't derail the whole project.

Tools to confidently participate in and lead strategic product initiatives

Through exercises and Q&amp;A, get feedback, advice, and tactics from Ryan to ensure course content is immediately applicable

Personalized 1:1 guidance

Through small, live cohorts, get feedback and advice from fellow experienced designers from around the world

Access to an engaged group of international expert designers

Can't make every live session? Never miss a beat with recordings sent immediately after each lesson. With lifetime access, refer back to every framework, tactic, and "ah-ha" moment for the rest of your career.

Lifetime access to recordings from every session

Master product strategy & development to drive impact, gain influence, and ship the best design work of your career.

Ryan Scott

Learn product management skills from a designer with hands-on PM expertise

April 25

May 2025

Whether you're a novice or an experienced Product Marketing Manager, this 4-hour long program ensures you acquire the knowledge and tools necessary to be the very best PMM you can be. Divided into 4 modules focused on specific PMM fundamentals, each session includes time for Q&amp;A to make sure you get a chance to ask all your product marketing questions. You will also have access to bonus materials such as useful templates for interviews and case studies and common interview questions for PMMs. Ginevra 'Ginny', your instructor, is a seasoned, multi award-winning Senior PMM with an all-tech background across EMEA and APAC (Amazon and Square among others from cybersecurity to automotive software, healthtech, developer and commerce tools), as well as an Advisor and Mentor to tech startup founders at Techstars. She is a regular speaker at PMM summits and has created and taught product marketing courses at Product Marketing Alliance and to in-house teams, to more than 300 PMMs. Ginny also teaches 'Product Marketing Black Belt - Pillars'.

The A to Z of product marketing 📖

2x 2-hour lessons, Q&amp;A included Bonus templates and common interview questions for PMMs

Become a Product Marketing Black Belt in just 2 days

Aspiring Product Marketing Managers from all backgrounds and industries.

Current PMMs who are looking for a more structured way to make the most out of their day.

What you’ll get out of this course 🏅

🔬 Learn top research techniques for gathering valuable data.📚 Gather feedback through surveys, interviews, and transactional channels.❓ Structure questions and interviews for powerful insights.✅ Analyze feedback to shape your go-to-market strategies

Ace Research and Understand Your Market and Your Users

🔥 Develop, construct, and implement effective personas.⬆️ Elevate your company's product, marketing, sales, and customer-centric initiatives.🎯 Unite your organization around personas, showcasing their tangible value.

Nail Buyer Personas and Get Everyone to Love Them

🔥 Develop a sales enablement program from the ground up, aligning with business objectives and sales requirements.🚀 Introduce and refine sales enablement programs.🤑 Showcase the tangible impact of sales enablement on business and revenue generation.

Become a Sales Enablement Jedi

🚀 Drive effective product/feature/market launches.🏢 Lead GTM strategies for companies of all sizes.🎯 Master GTM tactics from pre-launch to post-launch phases.🤝 Ensure product longevity by overseeing the entire customer cycle.📝 Confidently project manage the GTM cycle.

Master Go-To-Market

🔥 25+ Links to free PMM resources⬆️ Question bank for customer interviews🎯 Question bank for win/loss interviews🚀 Question bank for case studies❓ Common interview questions for PMMs

Bonus Materials

A 4-hour long course on go-to-market, research, personas and sales enablement. Learn PMM best practices directly from a big tech PMM 🚀

April '25 EMEA APAC friendly

Ginevra 'Ginny' Mambretti

Senior Product Marketing Manager, previously @ Square and Amazon

March '25

November '25

The reality facing every senior product leader: shipping features isn't enough anymore. Your roadmap is packed, your team is executing, you've implemented AI enablement but revenue growth is stalling. The gap between building products and driving business is widening. I've seen this pattern repeat across fintech, healthcare, real estate, 4 marketplaces, social, mobile, web3 and AI. The result is that you end up building features that launch but are not enough or your sales/marketing teams don’t know how to position and sell, and your career gets stuck. Instead of business results there is finger pointing and stress. The most successful product leaders solve customer problems and move the business differently. After scaling products to $285M at Braintrust, owning 0-30% of IPO revenue at Nextdoor, and building risk reporting platforms at Blackrock (that 3 teams before failed at), I've developed a system to help senior product leaders: -Transform product roadmaps into revenue engines-Build GTM strategies that drive sales-Create alignment between product, sales, marketing, finance and exec-Turn technical capabilities into market advantages-Design market adoption accelerants-Get noticed by execs and advance their careers How You'll LearnPM to G(T)M strategies is a live, hands on intensive where you'll learn to combine product execution with business strategy. Learn proven GTM frameworks through real case studies. Immediately apply the learnings to your work in boutique peer cohorts which combine group coaching with the power of collective learning and ongoing community. Through my courses and coaching, I've helped product leaders make this shift, and advance the business. Let me show you how to THRIVE in the gap between shipping and impact and unlock your career growth. Each of the four hands on sessions combines frameworks, real world business cases, templates, AMA and AI enablement to help coach you today and build a system for growth going forward.

Make quality business decisions and elevate your career.


Tuesdays & Thursdays

1.5 hours of lecture, optional AMA and course work.

May 20,22, 27,29


2 projects each week to apply course learnings to your immediate work.

Weekly projects

Growth-Stage PM You're trusted to ship features and lead projects, but you're hitting a ceiling in your career growth.

New Product Leader Your first management role is exciting, but no one taught you how to speak business and influence executives.

Product Director driving growth in mature markets: Transform your established product lines into new revenue streams.

You'll master proven frameworks to transform features into market opportunities and revenue. By the end of this module, you'll have a GTM strategy for your product, critiqued by peers and refined through my experience scaling and positioning products.

GTM Strategy Design


You’ll learn to build compelling business cases and revenue models that get executive buy-in through real case studies and frameworks. Then you'll create a financial strategy and experiments for your product, with feedback from leaders who've faced similar challenges.

Speak the Language of Finance

Develop skills to align executives, R&amp;D and GTM teams around a unified GTM vision. You'll build and present an executive GTM plan, practice board-level Q&amp;A with me, your peers and build your AI Board negotiation coach.

Executive Presence


Master launching products that drive immediate revenue impact through applicable templates and real-world case studies. Your final project combines your learnings into a complete launch framework, incorporating peer insights and my direct feedback.

Growth Execution Engine


Go-to-market, financial acumen, executive presence and influence  - master business skills that transform great PMs into business leaders.


Elena Luneva

CPO, GM, VP in multiple industries teaching PMs to master GTM and drive growth.

April GTM Aces

Sept Stars

Beta launch offer: Save $100 with promo code BETA100 — pay just $275. The&nbsp;Blackblot Strategic Product Marketer™&nbsp;(SPMK) course is a one-day advanced training program designed to equip product managers and product marketing professionals with practical, methodology-based tools for strategic product marketing. Delivered through an interactive format, the course applies the globally adopted&nbsp;Blackblot Product Manager's Toolkit®&nbsp;(PMTK) methodology to teach participants how to effectively market products in a market-driven organization. Participants will explore the foundations of strategic product marketing, focusing on the marketing domain, product marketing methods, and the product marketer's role. The course progresses through key fundamentals such as market segmentation, B2B buyer personas, and market research. Building on this foundation, it introduces essential and advanced concepts in value creation, competitive differentiation, and product positioning. Attendees will develop an understanding of both basic and advanced value propositions and learn to craft strategic marketing collateral, including unique selling propositions and sales axioms. By the end of the course, participants will be able to construct a comprehensive strategic product marketing outline emphasizing superior perceived value and competitive advantage. This course is ideal for professionals seeking to deepen their expertise in strategic product marketing using a structured and proven methodology. The Blackblot Product Manager’s Toolkit® (PMTK) is a comprehensive set of models and templates for planning and marketing market-driven products. PMTK is the trusted standard used by over 6,000 product management and marketing professionals worldwide. Course participants receive a free account to PMTK Ver. 6.5, with lifetime access to updates and upgrades.

Develop Strategic Marketing Skills To Excel And Perform With Greater Impact

Delivered live and online via Google Meet.

Tuesday, Wednesday, and Thursday

Course Schedule

Aspiring Product Marketers Gain a solid foundation in strategic product marketing with a practical framework.

New Product Marketers﻿Build confidence and practical skills to market products strategically from day one.

Experienced Product Marketers Sharpen your strategic edge and elevate your impact with basic and advanced practices.

Students will learn how to perform customer and product segmentation to define clear, actionable target markets. This ensures the ability to direct resources efficiently and align messaging with distinct buyer groups.

Understand and Define Target Markets with Precision

Attendees will understand how to translate product capabilities into meaningful customer value, crafting messages that clearly communicate why the product is worth choosing over alternatives.

Build Compelling Value Propositions that Drive Preference

Students will analyze their company's strengths to define and express unique selling points and promises of quality that establish lasting competitive advantage in the market.

Articulate Competitive Advantage

Participants will produce documents like the collateral matrix, USP, and sales axioms, gaining tools to systematically support sales efforts and reinforce consistent value messaging.

Create Strategic Product Marketing Deliverables

Graduates of the course will walk away with a repeatable and practical framework to strategic product marketing, allowing to confidently lead market-facing initiatives with clarity and structure.

Apply a Practical Framwork for Strategic Execution

Learn core and advanced strategic product marketing to create and sustain preference for the company's products in target markets

Gabriel Steinhardt

Beta launch offer: Save $100 with code BETA100 — pay just $275 (includes $89 PMTK Toolkit)

Lightning Lessons

Product Marketing: Mastering the art and science of PMM