Div Manickam 

Product Marketing: Mastering the art and science of PMM

Lenovo

Dell

Applied Materials

Panasonic USA

GoodData

Div Manickam

13+ years B2B SaaS | Top 100 Product Marketing Influencer

Learn to tell your product's story effectively, capturing the hearts and minds of your target audience.

Craft a compelling narrative around the product or solution

Develop a comprehensive go-to-market strategy to ensure a successful product launch.

Launch with Go-to-Market and accelerate momentum

Cross-functional collaboration with product, sales, marketing and customer success teams across your organization

Harness collective intelligence of cross-functional teams

Whether you're a novice or an experienced Product Marketing Manager, this 4-hour long program ensures you acquire the knowledge and tools necessary to be the very best PMM you can be. Divided into 4 modules focused on specific PMM fundamentals, each session includes time for Q&amp;A to make sure you get a chance to ask all your product marketing questions. You will also have access to bonus materials such as useful templates for interviews and case studies and common interview questions for PMMs. Ginevra 'Ginny', your instructor, is a seasoned, multi award-winning Senior PMM with an all-tech background across EMEA and APAC (Amazon and Square among others from cybersecurity to automotive software, healthtech, developer and commerce tools), as well as an Advisor and Mentor to tech startup founders at Techstars. She is a regular speaker at PMM summits and has created and taught product marketing courses at Product Marketing Alliance and to in-house teams, to more than 300 PMMs. Ginny also teaches 'Product Marketing Black Belt - Pillars'.

The A to Z of product marketing 📖

Course syllabus

2x 2-hour lessons, Q&amp;A included Bonus templates and common interview questions for PMMs

Become a Product Marketing Black Belt in just 2 days

Course schedule

Aspiring Product Marketing Managers from all backgrounds and industries.

Current PMMs who are looking for a more structured way to make the most out of their day.

Who is this course for

What you’ll get out of this course 🏅

🔬 Learn top research techniques for gathering valuable data.📚 Gather feedback through surveys, interviews, and transactional channels.❓ Structure questions and interviews for powerful insights.✅ Analyze feedback to shape your go-to-market strategies

Ace Research and Understand Your Market and Your Users

🔥 Develop, construct, and implement effective personas.⬆️ Elevate your company's product, marketing, sales, and customer-centric initiatives.🎯 Unite your organization around personas, showcasing their tangible value.

Nail Buyer Personas and Get Everyone to Love Them

🔥 Develop a sales enablement program from the ground up, aligning with business objectives and sales requirements.🚀 Introduce and refine sales enablement programs.🤑 Showcase the tangible impact of sales enablement on business and revenue generation.

Become a Sales Enablement Jedi

🚀 Drive effective product/feature/market launches.🏢 Lead GTM strategies for companies of all sizes.🎯 Master GTM tactics from pre-launch to post-launch phases.🤝 Ensure product longevity by overseeing the entire customer cycle.📝 Confidently project manage the GTM cycle.

Master Go-To-Market

🔥 25+ Links to free PMM resources⬆️ Question bank for customer interviews🎯 Question bank for win/loss interviews🚀 Question bank for case studies❓ Common interview questions for PMMs

Bonus Materials

A 4-hour long course on go-to-market, research, personas and sales enablement. Learn PMM best practices directly from a big tech PMM 🚀

April '25 EMEA APAC friendly

Ginevra 'Ginny' Mambretti

Senior Product Marketing Manager, previously @ Square and Amazon

March '25

November '25

If you’ve shipped an API product—or more—and you want to level up your expertise, API Product Mastery for Experienced PMs is for you. You’ll learn how to design and deliver API products that not only meet technical standards but also drive measurable business impact. We’ll go beyond the basics, digging into real strategies for building APIs that empower both developers and business stakeholders, all while solidifying your role as an API thought leader within your organization. By the end of this course, you’ll be able to speak confidently about APIs in product parlance, build robust solutions your engineering teams will appreciate, and design Developer Experiences that rival the best in the industry. My core goal is to help you sharpen your capabilities so you can set bold KPIs, exceed them, and demonstrate the ROI of your API initiatives. You’ll walk away with a practical toolkit for everything from rapid prototyping to scaling API products for high-volume use. Whether you’re perfecting an existing product, tackling a new launch, or even guiding a team of product managers, you’ll have the structure and know-how to succeed: Understand APIs at a deeper level—enough to earn the respect of peers, leadership, and technical teams• Drive business impact by setting stronger goals and hitting KPIs for your API products• Build a clear path to product growth through monetization, internal advocacy, and advanced Go To Market strategies• Deliver a stellar Developer Experience with better documentation, security, and onboarding flows• Become the API champion who can confidently guide decision-making and position APIs as a strategic advantage within your organization• Explore the future of APIs as they evolve with Model Context Protocol (MCP) and Agent API consumption, including design and building of APIs with the help of LLMs. After 15+ years managing API products, I’ve seen firsthand how to thrive as an API PM—and I want to share what I’ve learned! When you complete this course, you’ll have the skills and perspective to deliver real value and confidently guide and scale the next generation of API portfolios.

Accelerate Your Career and Become the Go-To API Expert in Your Organization

Five live sessions covering each module, with projects and group discussion.

Tuesdays, Thursdays & Fridays

Due the Tuesday after course completion.

Build and Demo an API Prototype Project

The session is on the Tuesday after course completion.

AMA & Demo - 1 session

Product Managers with some API PM Experience who want to take on more responsibility and become experts at shipping public and internal API

Product Managers who have shipped API Products but want to gain a deeper understanding and scale to an API Portfolio

Product Leaders who want to hire and manage a team of API Product Managers.

What you’ll get out of this course

<ul><li>Adopt API-first and secure executive buy-in to build an API portfolio.</li><li>Make API governance, security and compliance a part of your roadmap.</li><li>Explore how MCP &amp; Agents will drive the next wave of API consumption.</li><li>Identify how API businesses succeed by examining real-world business m</li></ul>

Define a Winning API Strategy for the Future

<ul><li>Evaluate modern API architectures (REST, GraphQL, Async, gRPC) to choose the right approach for your use case.</li><li>Craft consistent API designs using standards, OpenAPI, and style guides.</li><li>Plan for API evolution by creating a deprecation policy and implementing effective versioning.</li></ul>

Understand How Great APIs Are Made: The API Lifecycle

<ul><li>Develop a frictionless Developer Experience, from clear documentation to Dev Portals with PLG.</li><li>Optimize usage and revenue by analyzing API metrics, refining pricing models and tracking churn.</li><li>Implement clear pricing strategies—like tiered or usage-based pricing—supported by data.</li></ul>

Drive API Adoption with an Effective Go-to-Market Approach

<ul><li>Use AI tools to iterate on your API design for usability, consistency , and standards.</li><li>Gather feedback from users through documentation and mock services.</li><li>Implement your API prototype using AI codegen.</li><li>Deploy your API behind an API Gateway and view Analytics</li></ul>

Design and Build a Working API Using Best Practices

<ul><li>Demo the API Prototype you built to the class.</li><li>Group discussions where you can learn from others.</li><li>AMA session with the instructor - bring the topics you’d like to cover!</li></ul>

Network and Collaborate with your peers

Become an expert API Product Manager and learn how to scale and manage an API portfolio.

Emmanuel Paraskakis

API PM Executive | 15+ Years, VP-Level Experience

API Product Mastery for Experienced PMs, Cohort 1

Cohort 1

Cohort 3

The reality facing every senior product leader: shipping features isn't enough anymore. Your roadmap is packed, your team is executing, you've implemented AI enablement but revenue growth is stalling. The gap between building products and driving business is widening. I've seen this pattern repeat across fintech, healthcare, real estate, 4 marketplaces, social, mobile, web3 and AI. The result is that you end up building features that launch but are not enough or your sales/marketing teams don’t know how to position and sell, and your career gets stuck. Instead of business results there is finger pointing and stress. The most successful product leaders solve customer problems and move the business differently. After scaling products to $285M at Braintrust, owning 0-30% of IPO revenue at Nextdoor, and building risk reporting platforms at Blackrock (that 3 teams before failed at), I've developed a system to help senior product leaders: -Transform product roadmaps into revenue engines-Build GTM strategies that drive sales-Create alignment between product, sales, marketing, finance and exec-Turn technical capabilities into market advantages-Design market adoption accelerants-Get noticed by execs and advance their careers How You'll LearnPM to G(T)M strategies is a live, hands on intensive where you'll learn to combine product execution with business strategy. Learn proven GTM frameworks through real case studies. Immediately apply the learnings to your work in boutique peer cohorts which combine group coaching with the power of collective learning and ongoing community. Through my courses and coaching, I've helped product leaders make this shift, and advance the business. Let me show you how to THRIVE in the gap between shipping and impact and unlock your career growth. Each of the four hands on sessions combines frameworks, real world business cases, templates, AMA and AI enablement to help coach you today and build a system for growth going forward.

Make quality business decisions and elevate your career.


Tuesdays & Thursdays

2 hours of lecture, optional AMA and course work.

April 15, 17, 22, 24


2 projects each week to apply course learnings to your immediate work.

Weekly projects

Growth-Stage PM You're trusted to ship features and lead projects, but you're hitting a ceiling in your career growth.

New Product Leader Your first management role is exciting, but no one taught you how to speak business and influence executives.

Product Director driving growth in mature markets: Transform your established product lines into new revenue streams.

You'll master proven frameworks to transform features into market opportunities and revenue. By the end of this module, you'll have a GTM strategy for your product, critiqued by peers and refined through my experience scaling and positioning products.

GTM Strategy Design


You’ll learn to build compelling business cases and revenue models that get executive buy-in through real case studies and frameworks. Then you'll create a financial strategy and experiments for your product, with feedback from leaders who've faced similar challenges.

Speak the Language of Finance

Develop skills to align executives, R&amp;D and GTM teams around a unified GTM vision. You'll build and present an executive GTM plan, practice board-level Q&amp;A with me, your peers and build your AI Board negotiation coach.

Executive Presence


Master launching products that drive immediate revenue impact through applicable templates and real-world case studies. Your final project combines your learnings into a complete launch framework, incorporating peer insights and my direct feedback.

Growth Execution Engine


Master the GTM and business skills that transform good PMs into great business leaders that drive growth and command the room.


April GTM Aces

Elena Luneva

CPO, GM, VP in multiple industries teaching PMs to master GTM and drive growth.

May GTM Masters

If you've ever wanted: ...to persuade your company, investors, and stakeholders by giving them a bird's-eye view into what your customers experience ...to go beyond fielding customer complaints and requests to actually witness them use your product or service, like a social scientist ...to braid a handful of customer insights into a single, powerful narrative The Science: Building a Framework for Customer &amp; Market Insights&nbsp; It’s hard to know how to place insights we get from our customers: praise from the ones who love us, negative feedback from the ones who are frustrated. How do we act on them without knowing whether they represent the full needs of our market? By boiling down the technical tools of social science to a simple, three-step approach, we can make feedback work for us. Beyond pull quotes form customer conversations, we’ll build a framework for aligning our teams around clear signals. The Storytelling: Hearing Narratives, Tracking Them, and Telling the Story of Your Product or Service&nbsp; Now that we’re bringing together our customer/market insights, we use a simple journey map to synthesize a crystal clear customer story, and tell it to our orgs, stakeholder, and market. This is what customer-centricity is all about. I'll teach you how to take the guesswork out of business decisions with a deliverable everyone can understand, because it’s based on the oldest scientific method known to human kind - storytelling. Quick tips, frameworks, worksheets With the tools from this Master Class, you'll be able to ask the right questions to:* deep dive on any story you hear, *tell an end-to-end story that rocks the audience, and *know how innovations on your product t or service will affect users, customers, and the market

Harness the power of your customers' lived experience


Introduction: What do the social sciences bring to industry? Identifying the key conflict for your market or customers Placing that conflict along a journey map Bring a constellation of customer knowledge together to fill out your journey map Bringing it back home: your story

February 28th, 2024


Week 1 Live session


You are a business leader who needs to translate a constellation of feedback, anecdotes, and insights into a clear, powerful narrative.

You are a product innovator (PM, design, sales, solutions, etc.) who wants to rally stakeholders around what your customers are telling you.

You shape messaging, marketing, and/or education for your org and need to distill your strategy down to what matters most: human experience.

Identify the main battle, job, or conflict and what it feels like for your customers to experience it...in real life﻿I show you how to translate your value proposition to a key point in the the end-to-end journey your customers take to satisfy a need or solve a problem

Get to the heart of  your customer's biggest battle - and how you can fix it


Craft a timeline that brings what really matters to light Identify your customer's core dilemma - the heart of the action - and learn how to map the steps leading up to the event and its aftermath.

Map your storytelling framework


Placing cusotmer insights - from anecdotes to analytics - in your framework&nbsp; Turn snapshots of customer experience - from frustrated emails to smiling faces - into key segments of your story using the framework you’ve synthesized.&nbsp;

Witness your customers's experience through directed storytelling


Now *you* are the storyteller﻿Braid multiple stories together in a clear narrative that cuts through ambiguity. A quick guide to telling a great story anywhere, anytime is included. Motivate your teams &amp; market. This is the fun part!

Up your storytelling skills


This isn't just any storytelling course: it's a method to drive customer conversations, capture actionable insights, and drive your roadmap.


Ali Maaxa, Ph.D.

Cohort 2

Shape your product strategy, roadmap and deliverables with a polished, data-driven customer story!

Lightning Lessons

Product Marketing: Mastering the art and science of PMM