Turning Social Engagement Data into Pipeline
Hosted by Spencer Chemtob
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Learn directly from Spencer Chemtob
Go deeper with a course
GTM Engineer Foundations
Yash Tekriwal and Bhaumik Patel
First GTM engineer and Clay professor. 10+ years building vocational training
400 students
Go deeper with a course
GTM Engineer Foundations
Yash Tekriwal and Bhaumik Patel
First GTM engineer and Clay professor. 10+ years building vocational training
What you'll learn
Social signals reveal buying intent
Monitor likes, comments, and shares to identify prospects already interested in your solution
Turn engagement into ABM targets
Convert social interaction data into qualified account lists for focused outbound campaigns
Time your outreach perfectly
Use engagement patterns to reach prospects when they're most receptive to your message
Why this topic matters
Most GTM teams ignore the goldmine of intent data hiding in their social engagement. While competitors blast cold emails, the best modern GTM Engineers use social signals to identify warm prospects and time their outreach. This approach can double qualification rates and cut sales cycles in half, giving you a measurable edge in today's competitive market.
You'll learn from
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Spencer Chemtob
GTM Engineer @ Clay
Spencer is a former product designer and product manager who now uses his human-centered UX research background to build internal tools as a GTM Engineer at Clay. He spends his time identifying and tracking new signals to drive marketing and sales campaigns for the Series C startup. Spencer received his B.S. in Product Design from Stanford University.
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