From Idea to Live App: Vibe Coding for Marketers

Hosted by Natalie Lambert

120 students

In this video

What you'll learn

Create software using plain English

Move from syntax to semantics. Use clear briefs to build working apps—proving that if you can write, you can code.

Go from raw idea to live URL in minutes

Watch the workflow live. Learn to take a raw idea and ship it as a working web app in minutes without engineering.

Master "Mini-PRDs" for perfect results

Use the VIBE framework to write prompt "briefs" that ensure AI builds tailored tools, avoiding generic templates.

Why this topic matters

Marketers are often blocked by budgetary or technical limitations. You have the campaign idea, but you lack the resources to build it. 'Vibe Coding' removes that barrier. It allows you to describe what you want in plain English and let AI handle the code. This session is your quick-start guide to shipping ideas as fast as you can imagine them.

You'll learn from

Natalie Lambert

AI Entrepreneur & Advisor, Former Applied AI for Marketing at Google, 2x B2B CMO

Natalie Lambert, Founder & Managing Partner at GenEdge, is a leader driving innovation in marketing through generative AI. Her journey into the world of AI began at Google, where she initiated AI pilot projects across the organization to identify practical use cases, tools, and strategies to enhance Google's marketing efforts. Natalie also led the content strategy at Google Cloud, held CMO positions in two successful enterprise startups, and worked at Citrix in various marketing capacities. Her career began at Forrester Research, where she advised companies on tech investments and best practices.

Previously at