Katelin Tiernan

Make it Make Sense: A Content Reset For Founders

Cari Kaufman

Copywriting expert and brand strategist of over 20 years

Content strategist of 15 years

Pinpoint the single message that makes your content impossible to scroll past. We call this your One Thing

Find Your Content North Star

Beyond demographics, identify the human who needs you most

Define Your Actual Audience

Cut the noise and land on the one problem you solve that keeps people up at night

Clarify Your Core Offer

A one-page system that makes high-performing content repeatable

Build your ONE Content Framework

Walk through exactly how to apply this on your website and social media so your messaging is clear and ready to convert

Reset Your Content in Real Time

In 3 weeks, build a complete Personal Leadership OS: vision, leverage focus, flow routines, decision clarity and weekly rhythms that stick.

Entrepreneur, CEO Coach & Board Advisor

Harvard Business School

New York University

Techstars

Strategic Coach

Expo 2020 Dubai

Aman Merchant

Serial Entrepreneur, CEO Coach, Board Advisor, NYU Faculty, YPO & EO Leader

Cohort 3

Cohort 4

You’ve optimized your calendar. Delegated more. Read the books. And yet you still end some days wondering where your clarity went.The problem isn’t effort. It’s that most leaders are operating without a coherent system for how they think, decide, focus, and recover. Acceleration and AI didn’t create this gap. They exposed it.What worked at your last level of complexity no longer holds under today’s demands. Capable leaders feel reactive despite their competence, scattered despite their discipline, and drained not because they’re doing too much - but because their way of leading hasn’t evolved.This program is a reset.Over three weeks, you step out of execution mode and deliberately rebuild how you lead - aligning vision, strengths, decision-making, flow awareness, and habits into a personal operating rhythm you can actually sustain.This isn’t about hacks or productivity tricks. It’s about upgrading the way you operate so clarity, energy, and focus become the default - even when everything around you is moving faster.And just because this is so needed at the start of this new year in particular, I've set up early bird pricing ($200 off) until March 1st.

Stop operating on an outdated playbook. Reset how you lead in 3 weeks.

A Vivid Personal Vision you can act from

A Superpowers (Unique Ability) Statement

Flow awareness you can apply week to week

Distraction-proof habits and power routines

Clear decision guardrails

An integration plan you’ll actually implement

This course is for leaders with real-world responsibility who are ready to reflect, experiment, and apply the work to their own context.

Leadership experience and readiness for self-directed work

<h3>High-Output Leader</h3>You’re delivering results but the operating rhythm is brittle: clarity fades, focus fragments &amp; inconsistent recovery

<h3>Scaling Founder/CEO</h3>Complexity has outgrown your personal systems. You ARE the bottleneck for decisions, priorities, and momentum.

<h3>Strategic Operator</h3>You lead across functions or portfolios &amp; need a repeatable way to align vision, focus, decisions &amp; energy every week.

Learn the ins and outs of the LinkedIn ecosystem and how to become a top 1% creator on the platform.

Creator | 2 x TEDx Speaker | 30 under 30

Joel Hansen

Marketing Advisor, 2 Time TEDx Speaker, 10M+ Impressions

February 2023 1-Day

Learn How to Leverage Your Story on LinkedIn to Unlock Opportunitites. 

April 2026

<h3>Turn LinkedIn Into Your Storytelling Lever</h3>LinkedIn isn’t just a platform; it’s a platform of attention, decision makers and opportunities. Here's the #'s: <ul><li>1B+ people are on LinkedIn</li><li>Only ~1% actually post content</li><li>The average user makes over $75,000</li><li>6 people are hired every minute</li><li>Over 100 million messages are sent daily</li><li>and the weirdest part - only 1% of users post content weekly </li></ul>That's right. 99% of people are scrolling. Very few are telling a story<h3>What You Need Is Better Storytelling </h3>In This Class, You’ll Learn To:<ul><li>Write posts people actually read</li><li>Turn your experience into authority</li><li>Create content that leads to DMs, new friends, partnerships and hires</li></ul><h3>The Opportunity</h3>Organic reach is still wide open, because most people aren’t posting.But this window is closing.<h3>The Math</h3>Better storytelling → more attention → more opportunitiesSee you in class.

Scale Your Storytelling in a 1 Day Workshop

Gain the 10 habits of LinkedIn storytelling

Learn the ins and outs of the Linkedin ecosystem

Leverage your brand to open doors

Meet other content creators and CEOs

Founder &amp; CEOs: Your company's voice is established but you need to start building your own.

Entrepreneurs &amp; Speakers:&nbsp;You’re a builder who wants a free distribution channel that doesn't require guru ads.

Consultants &amp; Board Members: You're a service-based provider who wants free PR to attract clients while you sleep.

Learn by doing. Throughout this course, you’ll apply every framework, tool, and technique to your own brand strategy project.

Co-founder & CEO @ Concept Bureau

Nike

Amazon

TikTok

Eli Lilly and Company

Stocksy

Jasmine Bina

CEO of Concept Bureau. Brand Strategist. Cultural Futurist. Keynote Speaker.

Co-founder & CSO @ Concept Bureau

Seed Health

Feeld

Google

Upwork

Skillshare

Jean-Louis Rawlence

Chief Strategy Officer at Concept Bureau. Brand Strategist. Cultural Futurist.

Cohort 1

Brand strategy will make or break your company, but no one knows how to actually do it well. This course is a complete end-to-end system for building culture-defining B2C brands. We’ve spent over a decade building brands and advising brand leaders at places like Nike, Amazon, Eli Lily, TikTok, Feeld, and Disney.Our framework is market tested and will give you everything you need to build a remarkable brand. It will take you from insight to strategy development and clear action, while getting buy-in across your organization.And it's a toolkit you'll be able to use for the rest of your career. This is for any brand leader who: <ul><li>Needs to make their brand culturally relevant</li><li>Needs to change an entrenched belief or a behavior in order to win their market</li><li>Knows their positioning isn’t strategic over the long term</li><li>Has a product customers love, but prospects don’t understand</li><li>Senses a cultural shift that they can capitalize on, but doesn’t know how to seize it</li><li>Needs a strategy that will break silos and work across a company</li></ul>

Build a world-class brand strategy

How to find real opportunities in markets and culture

How to build positioning that actually converts

How to create a core brand idea that holds everything together

How to turn strategy into identity, story, and signal

How to lead with conviction and get buy-in across the company

How to use this system again and again

Brand and Marketing Leaders - Who want to build a defensible brand strategy

Founders - Who want to build culturally resonant and impactful consumer brands

Brand Strategists - Who are looking to systematize their strategy process

How to reposition your professional brand for the next level — with a framework you'll use for the rest of your career.

Personal Branding and Visibility Expert 

eBay

TD Bank

Danielle Hughes

Personal Branding and Visibility Expert, LinkedIn Coach, Speaker and Trainer

Founding Cohort: Reposition Yourself for the Career You Actually Want

You didn't wake up one day invisible. It happened gradually, the way careers stall — one missed opportunity at a time, one "we went in a different direction" at a time, until you're doing the best work of your life and somehow still being overlooked.And here's what nobody tells you: it doesn't get easier. The longer your brand lags behind your career, the wider the gap gets. The more you have to over-explain yourself in every conversation. The more you watch less qualified people get tapped for the roles, the stages, the opportunities that should be yours. The more you start to wonder if you're the problem — when the real problem is that the right people can't see what you actually bring.Your LinkedIn was written for the job you had. Your bio reads like a job description. Your elevator pitch puts even you to sleep. And every day it stays that way, someone else is getting the call you should be getting.This course fixes it. Four weeks. Real work. Copy and language that finally sounds like you at your best — and starts doing the work you've been doing manually in every conversation, every interview, every room you've had to fight your way into.

Your career won't promote itself. 

You'll finally know what makes you different — and how to say it.

Your LinkedIn headline will stop doing nothing.

Your About section will make the right people reach out.

You'll stop softening your wins.

Your brand will work for you between sessions — and after the course ends.

You'll leave with a complete, publish-ready LinkedIn presence.

The Under-Titled Expert - You're doing the work of someone two levels up. Your LinkedIn disagrees.

The Invisible High Performer - Exceptional at your work. Invisible to the people who need to find you.

The Career Pivoter - You have more transferable experience than you think. Your brand isn't saying so.