3 signs that your Google Analytics marketing data is broken

Lightning Lessons

Practical skills & tools to accelerate your career

3 signs that your Google Analytics marketing data is broken

Hosted by Steen Rasmussen

115 students

What you'll learn

3 Google Analytics Marketing Data Quality warning signs

Three things to monitor to make sure you are able to make correct marketing decision based on you GA data.

Why a "by the book" setup will not tell you what you think

Google Analytics can be setup in many ways, but they are not all optimal to get the infomation you need.

Understand what your traffic report should tell you

What can a full marketing setup secure you of insights that you can't get today.

Why this topic matters

Most people assume that their Google Analytics have been setup correctly and they can trust their data to make decisions on marketing. But more often than not the setup and data is wrong which leads to wrong and expensive decisions. This Lightning Lesson provides an opportunity to see what you need to clean up to improve performance or if you can just move forward with peace of mind.

You'll learn from

Steen Rasmussen

Director of Data Innovation at IIH Nordic, Keynote Speaker and Data Visionary.

Steen Rasmussen, a visionary in digital analytics with a passion for unlocking data-driven marketing's potential. As Director of Data Innovation at IIH Nordic, Steen drives business growth through data insights.

Steen's impact extends globally as a captivating speaker. He humanizes data, inspiring change from Silicon Valley to Mumbai. His warmth and authenticity make complex ideas relatable.

Beyond speaking, Steen serves on industry juries, boards, and educates future analysts. He leads Web Analytics Wednesday Symposiums, hosting them for 15+ years, and brought MeasureCamp to the Nordics.

Steen's journey embodies human connection, empowerment, and progress. Bridging data and real-world impact, he inspires us to embrace data-driven insights' transformational power.

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