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Go To Market & Discoverability For AI Products

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Pranav Bhasin

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What you'll learn

Why having a "Go To Market" strategy is critical

Learn about the constituents of a winning "Go To Market" strategy, and why having one is critical to your success.

How to create "Go To Market" strategy for your AI product

Master a framework and practical tips to create a winning "Go To Market" strategy for your AI products.

How to measure and deliver impact

Taking a product to the market is not enough! Learn how to deliver and measure impact from the launch.

Why this topic matters

Artificial Intelligence (AI) is a transformative technology reshaping industries across the globe. Going forward, AI will be an indispensable part of customer facing solutions. For senior professionals, understanding how to build, launch and earn customer trust with AI based solutions is crucial for staying competitive, driving innovation and career growth.

You'll learn from

Pranav Bhasin

Artificial Intelligence Leader @ Amazon, 2x Entrepreneur

Pranav Bhasin is a renowned AI and product management leader, with 24+ years of experience in building breakthrough products across E-Commerce, Travel, Mobile, Social Media and Enterprise software. Pranav is a 2x entrepreneur, with a strong track record of leading 400+ size global teams and turning ideas into businesses that drive impact @ scale.


Pranav, in his most recent role at Amazon (NASDAQ:AMZN), led the launch of GenAI based selling tools, that are used by over 9MM+ sellers globally. Prior to that, Pranav scaled Amazon India from early stages to 1MM+ sellers, built/scaled mobile solutions for MakeMyTrip (NASDAQ:MMYT) that are used by 70MM+ customers, and innovated on machine learning based route planning solutions for travel customers. Pranav’s tryst with ML/AI started in 2004, when he innovated on an advertising re-targeting solution for automotive enterprise customers. Pranav has garnered prestigious awards from PhocusWright and EyeForTravel for innovation in travel, and is recognized as a “LinkedIn Top Product Voice”.


Ask Pranav about: Artificial Intelligence, Product Management, Team Leadership.

Follow Pranav on: LinkedIn

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