Scott Taback

What Top Reps Do to Land High-Value Enterprise Clients

Grainger

United Airlines

Goodyear Tires

Sherwin-Williams

Enterprise dealmaker turned coach for founders and modern sellers.

You’ll discover outdated tactics that holds sellers back and how to rewire your brain to win new logos in today's market

Why Sellers Fail to Break into Enterprise & How to Avoid it

Learn how top reps tailor their message to executive priorities so you get their attention and earn a second meeting.

Get Inside the Mind of the Executive Buyer

Learn a simple framework that powers high-reply outreach: precision targeting, bold messaging & urgency creation.

The 4-Part Creative Hunter Method to Open Big Doors

So you want to reach the top of B2B Sales or get there more consistently? It takes a system. Sales Rocket Fuel is that system. Sales Rocket Fuel teaches the best strategies, habits and actionable tips that I've used to become a 4-time #1 Account Executive, 13x Club Winner, and reach the top 1% of Salesforce - 2x. I've sold $50M+ since 2020 alone and have helped hundreds of AEs &amp; also sales teams level up, while having awesome client relationships. I built this course to share what actually works in B2B sales today to be consistently successful. This isn't the "standard" training stuff. Almost every sales&nbsp;training&nbsp;I’ve taken has&nbsp;sucked. If you're looking to level up your B2B sales game, you're in the right place. This is a high-impact, high-energy class designed to help you have your best sales year ever. Over 5 interactive group sessions, you'll level up your sales skills across the entire sales process, along with your mindset &amp; your habits to unleash your potential. We'll cover the entire sales cycle - your mindset, your habits &amp; your sales skills across these areas: 1. Get inspired with bigger, SMARTER goals for your Professional and personal life to ignite your motivation. Then build powerful habits, and leverage accountability to make them happen. 2. Build powerful prospecting messages that get executives attention. Want to see how we got a Yes from Mark Cuban on the first email? 3. Ask Powerful Discovery Questions and build compelling, ROI driven presentations that close multi-million dollar deals 4. Build powerful relationships with the power of moments and growing accounts with raving fans. 5. Closing deals, building industry expertise &amp; how to focus on activities that drive revenue. Each class includes action items so you'll drive immediate and lasting results. You'll get 90 mins / week of video spaced out over 5 weeks, and live workshops each week to put the ideas into action and cover questions as you level up each step of your sales process. This program has been battle-tested for years. Join the next cohort and see why people are saying, "Sales Rocket Fuel was one of the most valuable things I’ve ever done for my career."

Sales Rocket Fuel: 5-Week System for Top 1 Percent B2B Sales

Course syllabus

Live workshop + Q&amp;A for each week's course material. All live sessions will be recorded &amp; shared.

Weekly Live Workshops (7.5 hours total)

Each of the 5 weeks has approximately 75-90 mins of high-quality video content for self-study that we will discuss in the class. One student said this video content was "one of the most engaging trainings I've ever listened to."

Engaging Weekly Video Content (8 hours total)

Course schedule

Experienced Salespeople seeking to consistently crush quota or looking for the edge to reach elite sales performance

Salespeople in a new role or company, such as a new job, new territory, between jobs or recently promoted - looking to crush their quota

Founders &amp; Small Business Owners seeking repeatable frameworks and a proven process to drive growth

Who is this course for

What you’ll get out of this course

<ul><li>Almost every sales&nbsp;training&nbsp;I’ve taken has&nbsp;sucked. I built this course to share what actually works in B2B sales today.</li><li>This course teaches the best strategies and actionable tips that I've used to become a 4-time #1 Account Executive and reach the top 1% of Salesforce — twice.</li></ul>

Different — and better — sales strategies that actually works, from a top 1% seller in B2B SaaS

<ul><li>Get proven resources &amp; playbooks throughout the sales cycle</li><li>Take action each week with tips to improve your process and mindset.</li></ul>

A proven step-by-step playbook & resources to grow your business from 13x Club Winner who sold $50M+ since 2020

<ul><li>Follow a proven process to turn your goals &amp; dreams into reality</li><li>Set exciting, SMARTER goals that ignite your drive.</li><li>Build new habits to drive consistent results &amp; implement change both personally and for clients.</li><li>Leverage Sales Rocket Fuel systems for consistent success</li></ul>

Set SMARTER goals and build new habits

<ul><li>Maximize your sales performance by making both subtle and dramatic shifts in how you think about your customers and each step of the sales process.</li><li>Discover how you think — and what you think — to inspire change in yourself and in your clients.</li></ul>

Improve your mindset & get fired up!
 

<ul><li>Prioritizing your territory &amp; focusing on the right accounts is key, many people make huge mistakes here. Learn better ways.</li><li>Ask Powerful Discovery questions &amp; help your clients crush their goals. Stop qualifying so much &amp; have deeper + more engaging conversations.</li></ul>

Hack your territory & Ask Powerful Discovery Questions

<ul><li>Grow your network and join a community of salespeople committed to excellence.</li><li>Gain accountability and feedback as you workshop new ideas throughout the sales process.</li></ul>

Grow your network and drive meaningful change to grow your sales
 

<ul><li>Everyone knows that relationships are key - but do you know how to build them fast? We cover specific strategies on how to build genuine relationships faster &amp; help your clients win</li><li>Leverage the Power of Moments &amp; learn strategies on how to create them.</li></ul>

Create Raving fans who love working with you, build relationships faster & create powerful, memorable moments with clients

<ul><li>Create compelling, high-impact presentations that engage and educate your customers. </li><li>Craft a story with strong ROI that wows them!</li></ul>

Leverage the power of Million$ and create compelling, high impact presentations

<ul><li>Almost every salesperson struggles with one of these: anxiety, confidence, fear, perfectionism, overdrive, time management. </li><li>This is not professional therapy but we will work on identifying your barrier that holds you back &amp; unblocking it so you can get to the next level.</li></ul>

What's holding you back? Unblock it.

Grow your B2B sales skills, mindset & habits. Learn from $50M+ seller, 15/17 years over quota with a proven repeatable system for success

Chris Bogdan - CEO Sales Rocket Fuel

4 Time #1 Account Executive.  AE at Salesforce / MuleSoft. CEO at Sales Rocket Fuel. 

Delete

Summer 2025 Cohort

What would it mean if you had significantly more presence, if you felt truly understood, if you had powerfully-influential skills, and if you could effortlessly tailor those skills to different types of people and situations? This course is about finding clarity and enabling all of these things, all built upon the foundation of how the human brain actually works. If you saw me on Lenny's Podcast, you know that my work is based on science, not theory. Selling yourself and your ideas, being understood, gaining trust, and being more fully appreciated doesn't have to be a mystery, and you don't have to trust someone's personal theories and experience. Science holds the answers, and they are crystal clear, extremely effective, and they start helping you become more influential immediately. Here's what most people miss...There are two distinct levels to influence. Every idea you will ever try to sell at the micro level depends on how well you've sold yourself at the macro level. Most people's struggles aren't just a lack of technique in selling ideas...they're even bigger. They haven't properly sold themselves, first. The Macro LevelWhen you're explaining who you are, why you are effective, giving your elevator speech, sharing a presentation about your team's capabilities and value, meeting people for the first time, or interviewing, these are all examples of selling yourself at the macro level. Success at the macro level is how you create relationships, build trust, and teach people whether or not to listen to your ideas. Done well, it gets you opportunities, jobs, promotions, establishes your leadership identity, and establishes a clearer understanding of what you can really do, so you are valued and people feel you are always worth listening to. If you've ever felt misunderstood, that you or your team are under-appreciated, or if you've been unable to stand out in interviews or sales, it's because of these bigger challenges with your macro positioning. It's something this course will teach you to do masterfully, using simple and comfortable ideas that get through to people. The Micro LevelWhen you're in meetings, debates, pitching ideas, trying to warn people of issues, pushing on prioritization, and more, you're selling your ideas at the micro level. Success at the micro level is how you get people saying yes to ideas, approval to move ahead with plans, it's how you influence decisions, and it's how you effectively warn people so we avoid mistakes. Success at the micro level is where every bullet on your resume comes from. It's how your projects get approved and funded, how your requests for budget and team get fulfilled, and even how basic things like feedback and warnings are taken seriously and acted upon. If you've ever felt like your ideas, warnings, or points aren't getting through, that you aren't taken seriously as a presence in the room, and that you were unable to influence decisions and help the team avoid mistakes, it's because of this micro influence. These are skills this course will you show you how to master. Why is selling yourself so hard? Everything starts with this simple question. The first step in moving forward is realizing that this is not "easy." You are not missing a few tips and tricks. You are not missing a basic presentation template or flow. Selling yourself and your ideas requires an actual competence and skillset, and this course builds that competence in a uniquely-clear and efficient way, cutting through the noise of everyone's theories and getting right down to the real challenge you face: how to truly connect with people's minds. Brains are not designed to be sold to. They are designed to go through a series of steps that evaluate whether or not to pay attention and how to evaluate you and your ideas. To be effective, you need to truly understand these steps because they reveal how to put the brain on your side. You will then be working "with the grain" of the human mind instead of working against it And on top of that, others people's brains work very differently than yours. You are going to work with a range of different types of people, and you must understand how they think and what makes their mind unique before you can be successful with them. What works for one type of person doesn't work for another, so you need to learn how to change gears and adapt your style to different types of thinkers. What's different about this course? What makes this course different than anything else out there is we are going to explore what is actually happening in the human mind, giving you a crystal clear blueprint and genuine mastery instead of just tips and tricks.

A science-based, hyper-effective toolkit


Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

Friday, November 8th


Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

People whose jobs and careers depend on influence and being understood: - Leaders &amp; Managers- Product Managers- Analytics, BI, &amp; Insights

People who feel they have a lot to offer, but struggle to get through, want greater presence, and want to learn how to 10x their confidence.

People who are actively interviewing or who want to excel the next time they do. ﻿Stand out from the crowd.

This course will continue helping you through the journey of maximizing your professional potential.

A resource you can keep revisiting


You will understand other people's minds, find the best ways to connect with them, and become more confident in your interactions. You won't feel so confused and frustrated by people's reactions and behavior. You'll know what to do.

No more confusion


You'll know how to get others to actually understand what you do and why it matters. Learn how to position yourself properly in people's minds so they value you and what you have to contribute. Put an end to people questioning what you do or questioning your value.

Be understood, and valued


If you are in product, engineering, design, analytics, customer success, or a number of other fields that are influence-based, it's hard for your team to thrive if the broader business misunderstands you and the value you produce. We will clear that up with powerful branding.

Position your craft, your team, and its brand properly


Once you are properly positioned and understood, you'll have a platform to make your ideas more compelling, your warnings more convincing, and your everyday interactions cultivate a reputation that works as an asset instead of a liability.

Find success in ideas, warnings, and everyday interactions


I coach many people who are high-impact professionals, but their humility comes across as uncertainty, causing a number of issues with their influence. You'll learn how to convey authentic confidence instead of artificial bravado.

Gain confidence and presence in front of executives (or anyone)


Master positioning yourself, your team, and your ideas. Be understood, trusted, believed, and appreciated.


Evan LaPointe

I founded several companies. Sold the last one to Adobe. Now, I help people win.

June 8

June 28

Build lasting, trust-driven relationships with your clients, empower them to make informed decisions, and secure high-value deals with confidence. Join other Elite Sales from WTW, Encapto, Alibaba Cloud, Credsy, Kerlink, Aventus, Tekmark, Vega, Infinivan, Telecom Fiji and other like-minded elite sales to win more with clients.

Elite Sales: 
Win High-Value Enterprise Deals


Join live workshop sessions, including an interactive lecture and coursework. We will deep dive into topics using, frameworks, strategies and models. Replays will be available if you miss a session.

Six live Training Sessions


<ul><li>Your Personalised B2B Sales Maturity Score</li><li>1:1 30 minutes Sales Coaching with Ren to unpack B2B Sales Maturity Assessment</li></ul>

Your Personalised B2B Sales Maturity Assessment 


Sales Lab is the coursework implementation using role plays, and implementation of strategies using case studies working in groups. Working together on demos and presentations. Open discussion of lectures.

Sales Lab 


Learn and engage with an experienced CxO guest on our fireside chat.Sales Lab and Graduation Day!

CxO Fireside Chat & Graduation

You will develop a comprehensive sales strategy playbook that will elevate your sales efforts to new heights.

Complete Your own Sales Strategy Playbook


Support &amp; Guidance | Monthly 60-minute Group Coaching for 12 months

Group Coaching for 12 Months after the cohort 


Co-Working Lab for additional support


Course Overview


You are a business owner and founder and want to serve large corporate clients, but you struggle to win large accounts.

You are an ambitious B2B sales and want to sell more HIGH-VALUE Complex deals confidently and consistently achieve your sales targets.

You have been in&nbsp;B2C sales for over three years&nbsp;and want to&nbsp;pivot to B2B&nbsp;sales. You want to&nbsp;win complex, high-value multi-million B2B deals.

Key Outcomes

Implement Sales Strategies and Frameworks to win high-value deals and consistently exceed sales targets. Dive into real-world case studies, craft strategic sales plans during interactive Sales Labs, and put them into action in the field. Not just theory, it's winning the deal!

Land Large and High-Value Clients 


A comprehensive program designed to help sales teams build trust, co-create solutions, and navigate complexities, empowering clients to make informed decisions with confidence.

Enable your clients to make informed decisions.


A 7-step proven process of how sales teams can consistently win high value enterprise opportunities.

Create and Execute a Winning Sales Process


Develop & execute winning strategies & become a Top 1% Enterprise Sales performer.


Ren Saguil

Co-Founder Fraxional, 25 yrs+ winning sales at Vodafone, Ruckus, Alcatel-Lucent

AWOS

Cohort 8

Early in your career:-- You are rewarded for working harder and independently solving problems.-- You earn more credibility by knowing more and demonstrating domain expertise.-- You get more scope (and promoted!) by taking on more with a “can-do” attitude. But your career will stall unless you learn to:-- Build and lead teams and systems to solve problems rather than do the work yourself.-- Collaborate with other experts to manage trade offs across different domains.-- Deliver results through others by mobilizing and coordinating people across different functions and perspectives. What’s particularly difficult about this transition is that nobody prepares you for it; you are expected to just figure it out. I have coached many clients who come to me in frustration that they are no longer exceeding expectations as they once were, and I’m the first person to tell them that their job has changed. I’ve also had clients who feel stuck and can’t figure out what is keeping them from reaching their next level of leadership. This class is designed to share the secrets of this transition with a wider audience. This course is for you if you feel stuck in your job or career. Perhaps you are a senior individual contributor or a front-line manager who keeps getting passed over for the next promotion with feedback about being more strategic, or having more presence or influence. Or perhaps you have earned more scope but are drowning under the work, seeing no way to get it all done. In this course, you will learn how to:-- Effectively influence a broader range of stakeholders by speaking to their interests.&nbsp;-- Design structures and processes to scale your leadership in alignment with your values.-- Articulate an inspirational vision so you can ask for the help you need to create it.-- Develop the presence to drive action with other executives and leaders.-- Increase your trust in your resilient capacity to handle difficult situations and conversations.-- Create a roadmap towards your ideal job rather than just climbing a ladder that others define.-- Focus on what really matters and say no to everything else. The material in this class is based on my personal experience working with the top leaders of Google as the Search Ads Chief of Staff, as well as coaching over a hundred clients to greater scope and promotions. Scroll down for testimonials. How you will get the most value:This is not a sit back and listen course. We will have active discussions in class, and I will expect you to experiment with putting what we discuss into practice between sessions. The more you engage, the more benefit you will get. This course is not for you if you expect me to hand you the answers. The real value of the course will be in your reflection and engagement between our live sessions. As I say to all of my coaching clients, "Nothing changes because we talk. Your life will change when _you_ change your life." Bonus material:-- A free copy of my book, You Have A Choice: Beyond Hard Work to Meaningful Impact-- Video recording of all live sessions via the Maven platform-- A private Slack group to connect with your cohort and share insights between sessions and after the workshop completes.&nbsp;-- Discounted 1:1 coaching sessions with Eric

The next level of your career requires embracing new mindsets and skills.

This course is for those who have grown through their early career, and want to grow their impact beyond what they can do as an individual.

8-10 years of career experience

The classes will be structured as 1 hour of content and live coaching from Eric and Q&amp;A, and an optional 30 minutes of group coaching where you can get advice on your particular situation. Sept. 4, 11, 18, 25, Oct. 2

Live class sessions on Thursdays

Between sessions, I expect students to practice the skills we discuss, applying them in their day-to-day professional interactions. I will also challenge them to experiment with changing their default behaviors and responses to certain situations, to help them develop new skills.

Weekly practices and experiments

You're a senior IC or front-line manager wondering what you have to do differently to get to the executive level.

Your performance feedback no longer celebrates your expertise and effort, and instead focuses more on strategy, influence, and presence.

You are working harder and longer but falling further behind. Doing more isn't sustainable so you need to find a new way to get things done.

This course is for you if: 

Changing your mindset will allow you to generate results from your organization without you being directly involved. By learning how to align those around you behind your vision and values, you will understand how to lead ever more people with a unified purpose.

How to scale your leadership to create greater team and company impact

Develop the presence to command respect from executives and other leaders by getting clarity on what you have to offer.

Increased confidence and executive presence.

Success as an executive depends on working cross-functionally with other leaders to deliver company results. I will help you build the skills to effectively influence a broader range of stakeholders by speaking to their interests.&nbsp;

Greater influence across the leadership team. 

Learn to co-create a collaborative vision of what needs to happen, secure commitments to that vision from relevant stakeholders, then hold them accountable to help you create it.

How to deliver on complex projects through influence and persuasion rather than control.

By understanding your own triggers and limiting beliefs, you will increase your resilient capacity to handle difficult situations. I will help you develop the key skill of accepting people and circumstances as they are, rather than as you wish they were.

How to better handle difficult conversations, including political conflict, while remaining calm. 

Instead of climbing a career ladder defined by others and anchoring on external metrics like title and compensation, you will look inward to understand what motivates and energizes you. Then, you will create a <a href="https://www.linkedin.com/pulse/creating-work-you-want-eric-nehrlich-hv2ue/?trackingId=8FGSN37KQ6uJu4EG5HEB7A%3D%3D" rel="noopener noreferrer" target="_blank">roadmap towards a more meaningful and satisfying job</a>.

A path for continued career growth without working unsustainable hours.

Your continued career growth depends on changing how you work from what brought you success early in your career. 

Lightning Lessons

What Top Reps Do to Land High-Value Enterprise Clients