productstorytelling.io

Why your Product needs a Narrative

Elliott Rayner

CMO at OWOW. Founder of productstorytelling.io

Digging deeper than features to learn how to  communicative contrast around your differentiated value.

What value your product truly delivers?

Learn how to customise conflict to your ideal customer profile to create an emotional product story that resonates.

Who cares most about that value?

Learn the five sources of credibility to ensure you can back up the promises your product has made.

Why do you deliver that value best?

"The most powerful person in the world is a Storyteller," said Steve Jobs. Stories connect...Data informs.... (Combine them) and you're unstoppable..!! Join Gulrez for an exciting online event where we will dive into the world of data storytelling.Learn how to transform raw data into compelling narratives that captivate your audience. 1)&nbsp;Struggling to make your research or insights resonate?2) You know what the numbers say but not how to say it clearly?3)&nbsp;Struggling to connect with non-technical audiences? Register today and share with your network. https://youtu.be/bEeIa4jvs4Q

Learn the art of telling stories with Data

Course syllabus

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

Course schedule

Data Scientists, Analysts, Product Managers and Engineers who want to increase their influence by communicating data more efficiently.

Decision-makers who want to lead with data, sharpen their analytical thinking, and inspire action through storytelling.

Professionals transitioning into the data space, seeking to build confidence in telling compelling stories with data.

Who is this course for

What you’ll get out of this course

You don’t need to be a polished speaker to tell powerful data stories. This course walks you through finding the story, making it personal, and delivering it with clarity. We’ll learn from real examples, practice together, and build a repeatable skill you can use in any setting.

Learn how to tell Powerful Stories (even if public speaking isn’t your thing).

Ever notice how some visuals just click others look like default charts no one wants to read? We’ll walk through the design principles and tools to create visuals that not only guide attention and highlight insights but also elevate any presentation beyond numbers.

Use visual cues to guide attention and make your message easier to grasp (techniques you can use beyond numbers for effective presentations)

Can your visuals not only move your audience but move them to act? We’ll walk through powerful, unconventional examples that make people reflect and rethink. You’ll learn how to design visuals that don’t just inform but they resonate, persuade, and inspire action. Goosebumps!!

Learn how to move the audience with non-traditional visuals.

Build the skill to critically evaluate your own and others’ data stories. Learn how to spot weak spots and strengthen them with clear, thoughtful edits that make your message more convincing. All sessions are hands-on, and you’ll receive feedback to help you iterate and improve.

Build the skill to evaluate your own (and others’) data stories and make them stronger with thoughtful edits.

Feeling overwhelmed or left behind by everything happening in the AI world? We’ll walk through practical AI use cases in data storytelling, from data collection and cleaning to creating thought-provoking visuals. You’ll unlock tools that make the “impossible” easy without code.

Explore how to use AI tools to brainstorm, draft, and refine your data stories without losing your voice.

"The most powerful person in the world is a Storyteller," ~Steve Jobs. Stories connect. Data informs. Combine them, and you're unstoppable.

Cohort 4

Microsoft

PayPal

UCLA

Harvard University Belfer center

Gulrez Khan

Cohort 3

Cohort 5

AI is here to stay. The real question is how you make yourself visible in a world where algorithms, automation, and endless noise dominate. The answer lies in building a brand that starts with your story and grows into a strategy you can sustain. We begin by working on the foundations of your narrative. You’ll learn why stories cut through better than any algorithm, how to use frameworks like the ARC Method (Authenticity → Resonance → Credibility), and how to turn your lived experiences into leadership themes that resonate. Along the way, you’ll define your values, identify your archetype, and develop a brand compass that gives you a clear direction. What makes this course different to others focused on building your brand?We teach you to use AI as an amplifier for your authentic voice while giving you a framework to keep your brand evolving over time. AI as an AmplifierWe’ll explore how AI can help without replacing your voice:- Refining tone, identifying themes, and repurposing content- Tools for planning and scheduling so you can stay consistent- Ethical guidelines to ensure your brand feels human, not automated Planning for EvolutionYour brand is not static. We’ll close with:- A framework to refresh your story as you and your industry change- Ways to listen to your audience and adapt your message- Practical exercises to test and refine your approach over time By the end, you’ll have built your own Brand Playbook, which includes:- A purpose-driven narrative rooted in your experiences- A set of values, an archetype, and a brand compass to guide decisions- Clear messaging pillars and a channel strategy that fits you- A 30-day action plan supported by AI tools- A framework to evolve your brand over time This course is about helping you show up consistently, communicate with clarity, and build a brand that feels unmistakably yours—even in the AI era.

Create a personal brand that doesn’t just survive the AI era, but leads in it. 

Day 1: The Inner Narrative (Story &amp; Meaning)<ul><li>Discover why story cuts through noise better than algorithms</li><li>Craft your origin story and map your turning points into leadership themes</li><li>Define your brand compass: values, archetype, and voice</li><li>Draft messaging pillars</li></ul>

Thursday October 2nd

Day 2: The Outer Strategy <ul><li>Learn how to use AI to refine your story and scale your visibility</li><li>Build a content system and design your signature content format</li><li>Create a 90-day AI-assisted action plan</li><li>Develop a framework for evolving your brand as you and your audience grow</li></ul>

Sunday September 5th

🌱 The Career Pivoter: You’re moving into a new chapter—and want your brand to reflect your evolution, not just your past.

🧠 The Emerging Thought Leader: You’re ready to turn your lived experience into a clear, credible, and compelling brand voice.

👩‍💻 The Visionary Founder: Building more than a business—you want your story to fuel a movement and a message that scales.

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

Define your core narrative: Craft a compelling story rooted in your lived experience that aligns with your mission, audience, and vision.

Identify the language, tone, and messaging pillars that differentiate your leadership in a crowded digital space.

Build a scalable content and brand strategy that connects your values to market-relevant visibility and growth.

Learn how to activate your brand through platforms, offers, and messaging systems designed for the AI-powered world.

In an era defined by automation, noise, and algorithmic influence, your story is your strongest signal - learn how to lead with it. 

Sobanan Narenthiran

Cohort 1

January 2026

In this 90-minute workshop, you’ll learn to develop practical storytelling frameworks that turn complex ideas into clear, memorable narratives that win attention, build credibility, and move decisions. We’ll apply these tools to high-stakes moments — executive updates, all-hands meetings, sales or campaign pitches — as well as everyday conversations. This isn’t a writing class or an AI hack (though we’ll cover both) – it’s a masterclass in learning to simplify and align messages, structure stories for engagement, and tailor delivery for different audiences. We’ll cover using AI thoughtfully to draft, iterate, and stress-test content without outsourcing your voice. The result? Stronger influence, tighter cross-functional alignment, and stories that make people lean in. You’ll walk away with enhanced skills to:• Turn presentations and pitches into compelling narratives that capture attention and build trust• Simplify your messages for clarity and team alignment• Use storytelling to reinforce culture, mission, and values Bonus: The same tools work outside of work — for toasts, job interviews, even eulogies. More than anything, you’ll see storytelling as a leadership superpower — and gain the confidence to share stories that make people lean in, trust you, and say three magic words: tell me more.

Strong Storytelling Is a Tool for Influence, Culture, and Impact

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Leaders companies who want to nail their value proposition for internal team alignment and external messaging

Founders, comms officers, HR directors, and other leaders navigating transitions such as funding rounds, growth, M&amp;A, hybrid workplaces

Professionals looking to grow in their current role or seek a new role now asking this vital question: How can I be a better storyteller?

Who is this course for...

The ROI on ROS (Return on Story) 

Good leaders build smart strategies, but influence and transformation aren't born from spreadsheets and flowcharts. To win hearts and minds, great leaders get buy in by painting a picture of their vision and taking others along on the ride.

Build Trust and Credibility

Stories are memorable and more motivating than data (the data, ironically, tells us that). Good storytelling helps win client interactions, sales calls, pitch presentations, and job interviews.

Closing Deals

Communicating the story of your "Why?”— the underlying purpose of your personal brand or your company's mission — is vital both for internal alignment and external engagement (it's why Simon Sinek's "Start With Why" TED Talk has 12 million views).

Nailing Your "Why?"

Gain the benefits of storytelling as a meta-skill: it doesn't just make you a better communicator, it elevates how you show up in every part of life.

Amplifying a Lifelong Skill

In 90 minutes, I will make you a better storyteller for the rest of your life.

Dell Technologies

Levi Strauss & Co.

Nuveen

Dropbox

ESPN

Larry Smith

Great Storytelling Is a Tool for Influence, Shaping Culture, and Team Connection at Work —  Let's Harness It.

Cohort 2

Correct ideas that have helped >1000 of Shreyas' students craft compelling product strategy at software startups & mid-sized/large companies

Advised 50+ founders & execs on strategy

Stripe

Google

Anthropic

Kalshi

InVideo

Shreyas Doshi

Benefit from Shreyas' extensive experience clarifying winning product strategies

November 2025

What is the main point of product strategy?It is to win.You can choose your definition of winning—revenue growth, revenue protection, market leadership, company valuation, or some other metric—but the fact is that good product strategies are extremely rare.What is a good product strategy?A good product strategy is a clear articulation of 'how' you will win, in practice, in the real world, in the face of real competition and constraints.A good product strategy needs to be well communicated, well understood, and actually possible to be put in day-to-day practice on your team. (consider how nearly every product strategy you've encountered will almost certainly fail this obvious test)Being able to do this is rare and it requires specific skills. In my experience, 9 out of 10 CPOs and founders have severe difficulties with conceiving and clarifying product strategy in practice.In this intensive accelerator, exclusively offered to founders and executives, you will build the actual skills behind conceiving and clarifying winning product strategies.There are no theoretical frameworks, no inspiring stories, no fluff. This weekend is entirely about making your product win in practice.

Formulate a compelling strategy, align your team on it, make your product win

What makes users buy your product, what gets in the way, what nudges work

Understand how to do Positioning (the flavor of Positioning here is internal)

Understand how to do correct Segmentation for your product

Understand how to identify the correct Differentiation for your product

Understand how to put it all together in a cohesive Product Strategy document

Understand how to craft a real, compelling Vision. Deepen understanding via Q&As

World-class founders who want to clarify their strategy to accelerate growth rate, sharpen team focus, raise their next series B/C/D+ round.

Executives &amp; senior leaders at startups or larger companies who are responsible for product strategy for early/growth/mature products.

This is not for you if you aren't a founder or senior leader. It is also not for pre-seed founders or founders looking for their next idea.