Will Leatherman

Create LinkedIn Content That Drives Sales

Relay.app

Instantly.ai

a16z

Founder @ Catalyst Content

Jacob Bank

Founder @ Relay.app

The exact post structure that drove $22M+ in pipeline for Adam Robinson. Stack 3-6 triggers into your opening line.

Hook readers with the 6-lever formula

Build a Content Interview system that transforms one 30-minute talk into multiple posts—no writing from scratch.

Turn conversations into 5-10 posts instantly

Design AI agents that turn transcripts into drafts while keeping your authentic voice and perspective intact.

Create AI workflows that sound like you

You're doing everything you were told works on LinkedIn: - Posting consistently. - Engaging with content. - Sending personalized connection requests. - Optimizing your profile with keywords. And it's not generating conversations. Your posts get a handful of likes from the same colleagues. Your InMails go unanswered. You watch competitors land meetings while your content disappears into the void. You start wondering if social selling even works anymore—or if you're just not cut out for it. Here's what nobody told you: LinkedIn fundamentally rewrote its algorithm in 2025. The platform now runs on a 150-billion parameter AI engine that decides who sees what based on relevance, not recency. The tactics that worked 18 months ago—daily posting, hashtag strategies, engagement pods—now actively hurt your reach. It's not you. The rules changed and nobody sent you the memo. This course gives you the updated playbook. Based on research from 600,000+ posts, you'll learn exactly how the new algorithm thinks, what it rewards, and how to turn LinkedIn into what it should be for sales professionals: a system that generates real conversations with buyers who already trust you before you ever reach out.

LinkedIn Changed Everything in 2025. Most Salespeople Don't Know Yet

Course syllabus

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

Course schedule

Business Leaders looking to expand their voice and influence online.

Sales Professionals who to be impossible to ignore. Being able to engage with prospects and buyers through genuine relationships.

Business Development professionals who want to reach their prospects and cut through the noise of being ignored.

This course is for Business Leaders and Sales Professionals

Learn how LinkedIn's AI really works now and become the seller buyers already trust before you ever reach out

Walk through 360Brew: the AI reasoning engine that now decides who sees your content and has it explained in plain English&nbsp; Learn the "Lost-in-Distance" problem and why your first two lines carry exponential weight with the algorithm

Understand why LinkedIn rewrote its algorithm in 2025 and what it means for you

Apply the About Section Protocol: identify and fix the six violations that kill your credibility with buyers Align your profile with your content so the algorithm recognizes your topic authority

Optimize your profile so the AI shows your content to the right buyers

Master the A3 Comment Method: Tag, Restate, Add Value—the framework that builds relationships at scale See real examples of comments that opened sales conversations versus comments that fall flat

Turn comments into prospecting, without cold outreach required

Review the data: text+image, documents, video, polls—what's up, what's down, and why Identify the tactics to stop immediately: hashtag stacking, engagement pods, format-switching&nbsp;

Know which formats work, how often to post, and what kills your reach

Apply the 80% rule: consistent topics build algorithmic trust and category ownership See how team amplification works: 10 people × 25 posts on 2-3 topics = category dominance&nbsp;

Build topic authority that reaches decision-makers outside your network

Build your daily 15-25 minute engagement rhythm: before posting, after posting, end of day&nbsp; Leave with a 90-day content calendar template and weekly accountability checklist

Create a repeatable weekly system that generates real sales conversations

NetApp

Cisco

University of Notre Dame

Rubrik

Juniper Networks

Richard Bliss

BlissPoint LinkedIn Training Cohort 2

Cohort 3

In 90 minutes, I will teach you tools to become a more effective, memorable storyteller at work — and all other parts of your life.

Creator, the Six-Word Memoir phenomenon

Dell Technologies

Levi Strauss & Co.

Nuveen

Dropbox

OhioHealth

Larry Smith

Creator of the global phenom Six-Word Memoirs and "storytelling whisperer"

Cohort 2

In this 90-minute workshop, you’ll learn practical storytelling frameworks that turn complex ideas into clear, memorable narratives that win attention, build credibility, and move decisions.We’ll apply these tools to high-stakes moments — executive updates, all-hands meetings, product launches, sales or campaign pitches, job interviews — as well as everyday conversations. We'll dig into my proven techniques to simplify and align messages, structure stories for engagement, and tailor delivery for different audiences. We’ll cover using AI thoughtfully to draft, iterate, and stress-test content without outsourcing your voice.You will gain enhanced skills to:• Turn presentations and pitches into compelling narratives that capture attention and build trust • Simplify your messages for clarity and team alignment • Use storytelling to reinforce culture, mission, and values • Make every story more clear, concise, and memorableBonus: The same tools work outside of work — for toasts, social gatherings, even eulogies.You're leave with new storytelling powers for leadership and tools to tell stories that make people lean in, trust you, and respond with three magic words: tell me more.

Strong, Clear, Storytelling Is a Tool for Clarity, Influence, and Impact

Nailing Your Value Proposition

Crafting Pitches That Stick

Presence as a Leadership Superpower

Understand AI as a Partner Not a Replacment

Because many leaders trick themselves into believing everything they say is clear and landing well with others.

A curiosity to elevate your storytelling 

Leaders who want to nail their value proposition for internal team alignment and external messaging

Founders, comms officers, HR directors, and other leaders navigating transitions such as funding rounds, growth, M&amp;A, hybrid workplaces

Professionals looking to grow in their current role or seek a new role now asking this vital question: How can I be a better storyteller?

Leave w/ 10+ polished posts, a repeatable content system that saves hours each week & clear positioning that attracts the right clients

LinkedIn Organic Growth Strategist

Denison University

Bloomberg

InStyle

Molly Godfrey

LinkedIn Visibility Strategist, Viral Content Creator, $2M Generated for Clients

October 2025

Winter 2026 Cohort

You’re a deep thinker. You have valuable expertise &amp; insights, but it’s frustrating when you can’t seem to get a LinkedIn visibility breakthrough. It shouldn’t be this hard for someone with your level of experience &amp; knowledge to be seen as an authority &amp; attract the right clients. I know the feeling. I launched my 1st business on Instagram while running a blog. Getting clients felt like pulling teeth &amp; every month I hoped referrals would sustain me. IG's highly visual style wasn’t aligned w/ my strengths: teaching, frameworks, &amp; storytelling. When I started publishing long-form ideas &amp; insights on LinkedIn, everything changed. I got the traction &amp; was consistently selling high-ticket services. Today, I work w/ some of the smartest experts in their fields who are now building businesses of their own. My work helps them get the visibility they deserve. When I look back, my success came from building a repeatable system: → Widening my audience so new people found my work→ Nurturing connections through niche-specific content→ Showcasing transformations so clients reached out directly That’s the system I teach inside this course.

Get visible on LinkedIn without sacrificing your authenticity or nuance.

How to create highly engaging- thought leadership content

Storytelling that connects (without the cringe)

How to demonstrate social proof & create transformation content

Learn to write for the LinkedIn Algorithm

This isn’t a beginner course. You’ve posted your own content before and know the basics of navigating LinkedIn.

Posting History

You’ve had at least 2–3 paying clients and an offer that’s converted.

Proven, repeatable offer

You’re ready to show up consistently and build thought leadership specifically on this channel.

Clarity LinkedIn is your platform

Founders looking to stand out in their industry and be known for their expertise

Agency Owners &amp; Service Based Businesses who want LinkedIn to be a primary lead generation channel

Fractionals, Independents, and Freelancers looking to attract new clients

This 4 part course helps you move from silent scrolling to confident participation on LinkedIn. Through practical, proven frameworks, guided exercises, and an extra hour of Q+A with Sarah after every session, you’ll learn how to show up consistently, work the algorithm, and build a presence that feels authentic—without the overwhelm, fear, or imposter syndrome that’s been holding you back.

A low-cringe approach to gaining visibility and confidence on LinkedIn

Each class will be one hour long, plus up to one hour of optional Q&amp;A afterward

Tues 1/13, Thursday 1/15, Tues 1/20, Thursday 1/22


I'll stick around for up to an hour after each class to answer your questions

Optional Q&A following each class


Course Schedule-LinkedIn for Introverts, Lurkers, & Imposters Who Want to Unmute


You know LinkedIn visibility would help your career but posting just "isn't you."

You don't know what to even write about or feel like someone else in your industry is already doing it better

You're overwhelmed by the new algorithm changes and feel like nothing you say could cut through the noise

You don't think you have the time it would require to be more active on LinkedIn

Who is this course for

What you’ll get out of this course

Overcome common pitfalls, obstacles, and fears that hold most people back from being more active on LinkedIn

Understand the latest tips, tricks, and algorithm changes to make sure your posts get read and not scrolled past

Learn how to create content that won't make you cringe to hit post, all within a manageable schedule that won't overwhelm your day

Optimize your profile to inspire the actions you want from people who visit it

Build a personalized content calendar packed with post ideas to keep you on track

Get real-time feedback and coaching during up to one hour of Q&A after each live session

If your goal is to become more active on LinkedIn in 2026, this course is for you