Kalina, who previously held the position of Global Head of Customer Advocacy at Asana and served as Director of Customer Advocacy at Signifyd and Talkdesk, as well as Customer Marketing Lead at Anaplan and Sales Development Lead at Marketo (Adobe), possesses a wealth of expertise spanning over a decade. Her extensive experience encompasses renowned B2B and B2C tech brands, and she provides valuable guidance to numerous early-stage startups.

Kalina's customer-oriented initiatives have yielded millions in revenue, earning her recognition in Forbes' prestigious "30 Under 30" list. Her innovative programs have garnered attention in prominent publications such as Businesswire, First Round Review, Yahoo Finance, Forbes, Blavity, the Success League, and the Drum.

Furthermore, Kalina assumes the role of marketing advisor to numerous tech startups and an expert in residence at a leading venture capital firm, First Round, where she offers strategic counsel to nascent startups in the realms of customer marketing, community building, and advocacy development. Her extensive knowledge is also documented in a comprehensive customer advocacy playbook featured on the First Round Review platform.

"Successful marketing organizations, in today's dynamic landscape, must navigate complexity while prioritizing customer value and delivering exceptional service. Companies that excel in customer marketing consistently prosper and expand. Business success hinges on active customer engagement, and possessing a well-crafted customer-centric growth strategy is the key to fostering sustainable growth."

Inquire about team purchases