Kalina Bryant is a Forbes 30 Under 30 honoree, GTM leader, and Expert in Residence at First Round Capital, where she advises startups on customer-led growth, advocacy, community, and executive engagement.

Over the past decade, she has built and scaled customer marketing and advocacy programs at Marketo (Adobe), Anaplan, Talkdesk, Asana, and Mixpanel. Her work has helped companies drive retention, expansion, customer engagement, and millions in influenced revenue.

As the first customer marketing leader at Anaplan and former Global Head of Customer Advocacy at Asana, Kalina developed customer communities, executive programs, advisory boards, and advocacy strategies that fueled growth.

She believes the strongest GTM organizations don't market to customers—they build with them.

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