4.7 (11)
4 Weeks
·Cohort-based Course
Build confidence, drive business impact, and become a strategic partner, not just a design executor.
4.7 (11)
4 Weeks
·Cohort-based Course
Build confidence, drive business impact, and become a strategic partner, not just a design executor.
Previously at
Course overview
Stuck executing other people’s ideas? Wondering how to move beyond the work and into product strategy? Not sure how to take the next step in your design career?
This course is your blueprint for transitioning from executor to strategic partner: someone who influences product direction, not just UI.
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What You’ll Gain:
• A path to promotion: Build the skills that get you noticed and promoted. Learn how to align your work with business goals, influence decisions, and lead with clarity.
• Practical tools for immediate impact: Get real-world frameworks and templates you can apply right away to make better decisions, communicate value, and influence direction.
• Confidence to lead: Whether it’s running discovery, presenting to stakeholders, or shaping strategy, you’ll build the confidence to lead with impact.
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This course is for ambitious designers who want to:
Communicate the value of their work:
• Learn how to explain the impact of your designs in terms stakeholders care about.
• Use practical templates to link your work to business goals.
• Get strategies for advocating effectively and gaining recognition.
Lead product discovery sessions:
• See how leading discovery can accelerate your growth.
• Use a clear framework to uncover insights and shape product direction.
• Get tips for running lightweight but effective discovery sessions.
Present their work with conviction:
• Follow a practical structure to tell clear, compelling stories.
• Focus on the “what, why, and impact” without the fluff.
• Use my proven slides and feedback techniques to improve both your work and your reputation.
Shape the future of their product:
• Use stakeholder management frameworks to build alignment.
• Learn how to lead workshops and define a shared product vision.
• Apply a three-step process to become a trusted strategic partner.
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Why this course is worth it
You won’t just watch content, you’ll apply it to your real work.
Each week, you’ll complete a focused project using the templates and frameworks provided, then get direct, personalised feedback from a design director.
You’ll leave with:
• Tangible outputs you can use at work to drive alignment and influence decisions
• Confidence to speak the language of the business and lead conversations
• A strategic mindset that sets you apart from execution-focused designers
This is not a theory-only course. You’ll be doing real work, with real guidance, and building skills you can use immediately.
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Perfect for:
Product designers who want to take control of their careers, get promoted, and make a bigger impact.
Not right if:
• You’re looking for tutorials for tools like Figma.
• You’ve never worked in a product design role.
• You’re outside the tech industry. This course focuses on digital product teams.
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Ready to grow your impact and confidence? Enrol now and take the first step toward becoming a trusted design leader.
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Aspiring design leaders: For designers aiming to transition into leadership roles, seeking to increase their influence.
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Ambitious designers: Junior to mid-level designers aspiring to senior and beyond roles, eager to be seen as strategic partners.
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Overlooked design teams: Where advocacy is critical to elevate the role of design within product and engineering-led organisations.
You have at least 1–2 years working as a product or UX designer in a tech company or startup.
This course isn’t for those new to UX or still learning the basics; it’s for designers ready to take their skills to the next level.
You want to move beyond execution and learn how to influence product direction and business outcomes.
Showing value and connecting your work to business goals
Learn to tie your design decisions to business outcomes and speak in terms stakeholders care about.
Drive product discovery
Become the expert your team turns to for clarity and direction.
Showcase your work
Present your work in a way that builds trust and drives decision-making.
Position yourself as a key strategic player
Shift from task executor to strategic partner.
Live sessions
Learn directly from Dan Winer in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Practical templates and frameworks
Get a toolkit of ready-to-use templates and frameworks you can apply immediately in your day-to-day work.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Strategy and Influence for Product Designers
4 live sessions • 12 lessons • 4 projects
Sep
17
Sep
24
Oct
1
Oct
8
4.7 (11 ratings)
Transform your career with insights from a seasoned design leader
I've worked in the design industry for over 17 years. During the last decade, I've led design and research teams and helped product designers achieve their best work.
As a product designer and UX manager, I've driven the design strategy for various startups and established companies, ensuring alignment between design and business goals.
This course brings together the most effective strategies, tools, and lessons I’ve used to help designers grow, get promoted, and lead with confidence. It will serve as a practical toolkit to help you excel in your career and make a meaningful impact in the industry.
Join an upcoming cohort
Fall 2025
$980
Dates
Payment Deadline
4-6 hours per week
Weekly projects
1 optional project per week
Each project gives you hands-on practice applying a core concept to your real work. These are not just exercises; you’ll leave with assets you can reuse, share, and build on to demonstrate impact and move your career forward.
Every Wednesday
12:30pm - 2:00pm EST
Each Q&A is a live working session where you’ll get direct feedback, unpack tough challenges, and apply course lessons to your actual context. It’s personalised support, not just theory.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Join an upcoming cohort
Fall 2025
$980
Dates
Payment Deadline