Prioritizing Research for Impact
9.8
(4 ratings)
3 Days
·Cohort-based Course
Learn a prioritization framework designed to increase confidence that your team is doing the most impactful research
Prioritizing Research for Impact
9.8
(4 ratings)
3 Days
·Cohort-based Course
Learn a prioritization framework designed to increase confidence that your team is doing the most impactful research
Hosted by
Carol Rossi
UX Research consultant with over 20 years experience
Course overview
Be confident your team is doing the research that will have most impact
Researchers are being asked to do more with less, so it’s even more important that we’re focused on the most valuable research. So, how do we do that? By working through a prioritization framework designed to help you feel more confident that you’re doing the most impactful work, tied to business objectives.
This is a highly interactive, hands-on course. You'll come away with a completed worksheet where you've prioritized 3 actual research projects.
Next cohort: Early 2024
Who is this course for
01
You lead a team of researchers, whether your background is in research or another field, or you're a Senior, Lead or Principal Researcher.
02
You want to have more confidence in the outcomes of your research investment.
03
Teams are doing what you think is the right research but the insights are falling flat
What you’ll get out of this course
Develop a repeatable framework to identify when research is actually needed, prioritize the right studies, and track impact
You'll prioritize several real-world projects using the framework, assessing each potential project to determine which studies need to be done and which don’t.
Create a worksheet you can use to gather, assess, and prioritize research projects
We'll use a worksheet to prioritize your research projects according to key criteria like Clarity, Risk, and Cost. You'll take that worksheet with you at the end of the course and be able to use it each time you need to prioritize work.
Increase confidence in how to involve stakeholders in your prioritization process
You'll determine how to include key stakeholders in the prioritization activity, and create scripts for how to communicate your final prioritization decisions with sensitivity to organizational process and stakeholder feelings.
Communicate post-research impact using tools you already have
Without literally writing down the impact of research, we can't articulate the true impact it has had throughout the org. You'll see how simple it can be to track post-research impact in a worksheet.
Prioritizing Research for Impact
9.8
(4 ratings)
Testimonials from prior attendees
Julie Francis
Lead UX Researcher
UX Researcher
Senior UX Researcher
Meet your instructor
Carol Rossi
With 20+ years of experience, I’ve led research teams focused on vision and strategy, brand retention and building, and user experience metrics. I led the research team at NerdWallet from a focus on tactical one-off studies to strategic impact. I established research best practices and teams at Kelley Blue Book and Edmunds. Through the 2000s, I ran a consultancy where I worked with companies like Hulu, Citibank, Belkin, GeoCities, Symantec, and Yahoo!
After 14 years leading teams in-house, I returned to consulting in 2022. I provide UX Research leadership for orgs that want their research function to have maximum impact, but have no internal research leadership that can provide the guidance to get them there.
I've seen teams who use this prioritization framework save weeks in unnecessary research time, see increased partnership with stakeholders, and experience more direct impact from their work.
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Prioritizing Research for Impact
Course syllabus
01
Session 1: Setting the stage
- What we mean by impact and why prioritization is important
- Preparing to prioritize: deciding who's involved in the process
- Overview of the prioritization process
- Gathering requests for research projects
02
Session 2: Prioritizing your projects and tracking impact
- Assess and Prioritize projects
- Communicate decisions to stakeholders
- Post-research: Identify and track impact
- Lock in key learnings and identify your next steps
Course schedule
4-5 hours
Next session
TBD
8:30 to 10:30 am Pacific Time
We'll meet for 2 sessions of 2 hours each. These will be live, highly interactive sessions, where you'll work through the prioritization model. In addition to learning from Carol, you'll learn through interactions with other attendees.
Offline projects
30-60 minutes
There is 30-60 minutes of pre-work before our first live session.
- Gather details for 3 actual research projects you will prioritize during the workshop.
- A 12 minute pre-course video introduces basic terms and concepts to help us hit the ground running when the course begins.
Optional office hours
30 minutes
Carol will be available in the community for 30 minutes the day after our last session to answer any remaining questions.
Why prioritizing research is a good business decision
In this 3-minute video, I'll outline the key factors we use to prioritize research projects for greatest impact.
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Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you